DRINK VARIETY

REDBULL EVENTS

DRAWING THE LINE

Red Bull sponsorships are a good use of Red Bulls marketing budget, but a line should be drawn on inherently dangerous sports or events. While stunts such as Bull Stratos could produce huge publicity for the brand if the stunt goes well, but if something goes wrong Red Bulls name is forever attached to the tragedy. The company could be perceived as reckless and insensitive

Created by Sneh Ankur, NIT Agartala,during aMarketing Internship by Prof. Sameer Marthur,IIM Lucknow.