Marketing with Datalogic

as your Partner

Jean Secrist

Channel Marketing Manager

August, 2014

What will be covered

Tools: What they are and where to find them

Customization: We will make it easy for you!

Campaigns: How we can help

Events: Food for thought

Other Options: What else can we do together?

Sneak Peak: What’s next from Datalogic?

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Marketing Tools

Datalogic Partner Extranet Web Site: access from www.datalogic.com

https://partnerprogramadc.datalogic.com/account/logon

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Inside the Extranet

Sales & Marketing

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Inside the Extranet

Technical Support

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Inside the Extranet

Educational

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Inside the Extranet – Fast Search

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Partner Extranet Web Site

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One Stop Shop for Product Information

PRICE BOOK

Product Configurator

Product images and graphics

Product Brochures and Data Sheets

Product Presentations

Competitive Comparisons

White Papers

Feature Overviews: Green Spot, STAR Radio, Anti-Microbial etc…

Partner Extranet Web Site

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Price Book

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Product Configurator

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Inside the Extranet

Product Info

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Inside the Extranet

Product Info

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Inside the Extranet

Product Info

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Inside the Extranet

Product Info

Inside the Extranet

Marketing Materials

One Stop Shop for Ready to Go Marketing Materials

Product Graphics / Application Shots

E-blast Communications

Direct Mail / Postcards

Web Banners for easing posting

Roll up Posters

Videos

Case Studies

Marketing Text – found in the Marketing Information Guide

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Inside the Extranet

Marketing Materials

Inside the Extranet

Marketing Materials

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Inside the Extranet

Marketing Materials

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Inside the Extranet

Marketing Materials

Inside the Extranet

Marketing Materials

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Custom Marketing Opportunities

Customize any E-blast Communication

Customize any Direct Mail / Postcards

Customize Product Brochures / Datasheets

Customized Product Communications

Inside the Extranet

Custom Materials

Inside the Extranet

Custom Materials

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Inside the Extranet

Custom Materials

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Inside the Extranet

Custom Materials

Campaigns

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Custom Communications: e-mail,

direct mail

Databases: leverage your d-base or

ours

Telemarketing: Available from

Datalogic

Call to action

Lead Reporting

Co-Sponsored: complementary

vendors or software providers

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Technology on Tap

Lead Generation Events

End User Demand Generation Event

Typically held at a Brew Pub (hence the

name!)

Multiple Vendors; offer complete

solutions

Barcode Scanning

Mobility Devices

Printers / labels

Solution Provider/Software

Applications

Wireless Providers

Venue: Brew Pub

Time: 4pm – 7pm (flexible)

Date: Thursday’s seem to work best

Incentives: Prize drawings

City: End User Concentration

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Technology on Tap

Lead Generation Event - Logistics

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E-Invite: Datalogic

Registration Page: Datalogic

Invitee List: Datalogic and/or Partner

Drive Attendance: Partner – this is critical

Funding: Datalogic (co-vendors)

Products: Datalogic (co-vendors)

Reminder E-mails: Datalogic

Lead Follow-up: Partner

Technology on Tap

Lead Generation Event - Responsibilities

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Select participating vendors; call to discuss

Select City

Select Date

Select Location / Venue; Confirm availability

Determine Invitee List

Create e-invite

Track Registrations

Reminder Emails

Technology on Tap

Lead Generation Event – Getting Started

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Other Options

What else can we do together?

Sales Contests / Spiffs

Deal Registration web sites

Catalog inclusion

Sponsor trade show attendance

Sponsor sales meetings / trainings

Web site inclusion

Your customer communications; how can we participate?

Earn Credits and Win Great Prizes

Datalogic Summer School runs July - August

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Thank You! Questions?

Credits earned Prize

1st Prize – Credits Earned $500 AMEX

2nd Prize – Credits Earned $250 AMEX

3rd Prize – Credits Earned $100 AMEX

Earn 5-10 credits $5 Starbucks Card

Earn 11-20 credits $10 Starbucks Card

Earn 21-30 credits Datalogic Golf Package

Earn 31-50 credits Datalogic Under Armour Shirt

Earn >50 credits Datalogic Under Armour Pullover

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Sneak Peak

What’s Next from Datalogic???

ENOUGH SAID!