MARKETING

What is marketing?

• There are many definitions of marketing but one of the simplest suggests that:

• "Marketing is getting the right product or service in the right quantity, to the right place, at the right time and making a profit in the process".

• Marketing is about identifying and understanding your customer and giving them what they want. It's not just about advertising and promoting your business.

Marketing vs. Advertising: What's the Difference?

Many people confuse marketing with advertising. While both are important, advertising is only a single component of the marketing process.Marketing consists of:

• Advertising • Community involvement • Customer support • Distribution • Market research • Media planning • Product pricing • Public relations • Sales strategy

The best way to distinguish the two? Think of marketing as everything an organization does to build a relationship between the company and consumer.

The traditional way of viewing the components of marketing is via the four Ps:

• 1. Product. Goods and services (creating offerings). • 2. Promotion. Communication. • 3. Place. Getting the product to a point at which the

customer can purchase it (delivering). • 4. Price. The monetary amount charged for the product

(exchange).

Introduced in the early 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of these four components.

Is marketing right for you?• you need to possess a combination of several personality

traits and characteristics to make it in the marketing world

• You need to be creative and self-motivated, you have to be able to work well in a team environment, very detail oriented, a planner but also open to last minute changes

• You need to be a leader at times and a follower when necessary, you need to know how to stay up-to-date on trends, be optimistic, able to understand your consumer, and so on.

What skills are Marketing employers looking for?

Essentially you will need a broad mix of skills to be successful in this industry and potential candidates need to show evidence of the following:

interpersonal skillscommunication skillsnumeracy and analytical abilitycreativity and imaginationinfluencing and negotiation skillsteamworkorganizational abilityIT skillsbusiness and commercial acumendrive and ambition

The key is to demonstrate that you have most if not all of these key skills so as to get your foot in the door.

Why study marketing?Vital to business Offers outstanding career opportunitiesAffects your life every dayGains knowledge that can help you in Business-Related career.Focuses on developing and managing ongoing relationships with customers,competitors,partners,suppliers and stakeholders

Reasons why marketing could be your dream career• Working on some of the biggest, most recognizable

brands, such as Coca-Cola, Virgin or L’Oreal. But it’s not all glitz and glamour.

• Opportunities to specialize in certain areas such as market research and direct marketing or diversify into other related disciplines such as public relations and advertising

Course Offered Level Wise •Studying marketing in the HCT

Diploma Level

First Semester

• Principles of sales• Principles of retailing • Customer behavior

Second Semester

• Sales Management • Retail Management

Higher diploma Level

First Semester

• Marketing Research • Service marketing• Marketing for public &

Non-Profitable organizations

• E-commerce

Second Semester

• Global marketing• Advertising and

promotions • Industrial marketing • Senior project

Baccalaureate level

First Semester

• Direct marketing • Marketing strategy • Advertising management• Strategic management

Second Semester

• Supply chain management• Graduation Project • Customer Relationship

Management • Management Information

System

Will I get a job when I graduate?

• A degree in Marketing can become your key to a specialized marketing career or a more general management career in a wide range of public, private and voluntary sectors.

After Studying Marketing: List of Careers in Marketing

There are a number of interesting careers in the marketing field including, but not limited to:

• Advertising Executives• Promotions Coordinators• Customer Relations Advisors• Publicity Officers• Brand Managers• Research Analysts• Sales Representatives• Retail Buyers• Public Relations Managers• Wholesale Buyers• Market Research Analyst• Purchasing Agents• Account Executive

ConclusionIn conclusion, as you ponder the questions "is marketing right for you"

or "why study marketing", just think about all the great job

opportunities, cool job description, and the fact that you may have the

perfect personality type to excel in the marketing world.

• After you graduate with a marketing degree, decide what type of

marketing job you'd like to have and make it happen!

Marketing Yourself Be Attractive Plan it well