Marketing Update / How to get the most out of your accreditationCatie Cotcher / Alex Wild

Session Overview• Reckon NZ Marketing Initiatives

• Online vs Paper

• Seminars

• What do I get for my Accreditation?

• Examples of marketing that has worked for others

Reckon NZ Marketing

• Marketing consists of 3 clients types– End User – Affiliated

• Email : most cost effective and punctual• Phone Communication• Examples

– End User – New• Brand Awareness (Un Measured)• Online (Measured)• Publications

– Accountants• NZICA• Accountant Training / Workshops• Brand Awareness / Publications / Reputation / Word of Mouth

Online Vs Paper

• Businesses moving marketing Online– Recent survey – 66% of SME businesses believe it is a crucial market– Online advertising is perceived as “cost efficient” over publication

advertising– Manufacturing and Wholesale 49%– Retail, Hospitality and Finance/Insurance Industry 39%– Agriculture / Forestry 11%– Social Media Sites – Advertising Online – where and how

Seminars

• How would we go about arranging a seminar?– First choose a topic of interest– Have a key note speaker that gives some “clout”– Contact us, we can help– Examples

What do I get for my Accreditation?• QuickBooks Accountant Edition & QuickBooks Enterprise NFR’s• Quicken Home & Business NFR’s• Wholesale pricing on Quicken & QuickBooks products• Monthly newsletter• Ability to use QuickBooks Accredited Consultant logo’s • Qualified leads (Trial Referrals)• Invitation to regional meetings• Free media kits• Advertising subsidy. We can subsidise your marketing by 50%,

up to $1,000 per year, given to you in product up to the equivalent value.

• Attendance to the 3 Day Reckon Accredited Consultant Conference

Marketing that has worked for other ACsMaggie Curtis – BR Group - Bay of Plenty Times

& Yellow Pages

Marketing that has worked for other ACsMaggie Curtis – BR Group – QuickBooks Banner & Radio Ad

“Business Resource Group offers accounting and payroll solutions for your business. BR Group works with Bay of Plenty businesses specialising in QuickBooks, MYOB, IMS Payroll & Point of Sale Software. Call 0508 BR Group today about their training, admin, accounting & payroll services”

Marketing that has worked for other ACsCavanal Training – Kay Smart – Radio & newspaper advertising for GST

Seminar

Marketing that has worked for other ACsCar Sign writing. Sara Thompson & Julie Gordon

Thank you