Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before...
Transcript of Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before...
![Page 1: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/1.jpg)
FLORIDA DEPARTMENT OF CITRUS
Marketing to Today’s Millennial Mom
How the Florida Department of Citrus showcases the “Amazing Inside” Florida Orange Juice, the state and the industry
Samantha Lane
Florida Department of Citrus
September 20, 2018 1
![Page 2: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/2.jpg)
Millennial Moms
2
![Page 3: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/3.jpg)
Millennial Moms
3
![Page 4: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/4.jpg)
4
Organized Chaos
![Page 5: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/5.jpg)
5
Connecting On-The-Go
• 80% of Millennial Moms look at phones before getting out of bed
• 60% of Millennial Moms have their phone in their hand while shopping
• 51% search for recipes while shopping
• 46% text / share photos or videos to friends for opinions
![Page 6: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/6.jpg)
6
Living Through Social Media
• Leverage 3.5 social media platforms and an average of 8 hours online a day
• 74% are sought after for advice and share with on average, 24 friends
• 50% look to social media at least once a day for parenting advice
![Page 7: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/7.jpg)
A New Shopping Experience
7
![Page 8: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/8.jpg)
8
are interested in knowing where their food comes from.
think about how food is grown and raised as they grocery shop.72%
91%
purchase decisions are affected by knowledge of how food is grown and raised.
70%
Passionate About Food and Nutrition
![Page 9: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/9.jpg)
Entertainment On Demand• Amount of time consumers are
spending watching television continues to decline
• In the last 5 years, consumers 18-24 have reduced their traditional viewing time by 40%
• 39% watching digital video vs. 29% watching live TV
9
![Page 10: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/10.jpg)
Engaging Our Millennial Mom Audience
10
Website
Mobile
![Page 11: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/11.jpg)
Delivering Through Content
11
Grower Profiles Millennial Mom
![Page 12: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/12.jpg)
Grower Education – Resiliency Video
12
![Page 13: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/13.jpg)
Grower Education – Resiliency Video
13
![Page 14: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/14.jpg)
Millennial Mom – Recipes and Tips
14
![Page 15: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/15.jpg)
Millennial Mom – Recipes and Tips
15
![Page 16: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/16.jpg)
Delivering Where They Live
16
![Page 17: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/17.jpg)
Promoting Through Social Media
17
![Page 18: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/18.jpg)
Retargeting With Nutrition
18
Engaged with FLOJ content, then retarget Millennial Moms with nutrition messaging
![Page 19: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/19.jpg)
Searching For Florida Orange Juice
19
![Page 20: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/20.jpg)
A Home For Our Content
20
![Page 21: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/21.jpg)
Nutrition Website
21
![Page 22: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/22.jpg)
22
Grower Website
![Page 23: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/23.jpg)
Influencer Engagement
23
• 74% of Millennial Moms are sought out more often than other friends as advisors
• 66% of moms agreeing that, “things I read on mom blogs are more likely to have an impact over my purchasing decision than any other form of marketing”
• 74% of moms identified with the statement, “I trust sources such as mom blogs and online communities more than brand advertisements”
![Page 24: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/24.jpg)
Blogger Influencer Engagement
24
![Page 25: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/25.jpg)
Millennial Mom Experiences
25
![Page 26: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/26.jpg)
And It’s Working …
26
More than
1.5 billion Millennial Mom
Impressions
2.79% Social Engagement
Rate
+200% over industry benchmarks
83% of Millennial
Moms find 100% Orange Juice
Healthy
86% of Millennial
Moms feel GOODabout serving
100% Orange Juice to their family
![Page 27: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/27.jpg)
Delivering Results
27
![Page 28: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/28.jpg)
Delivering Results
28
![Page 29: Marketing to Today’s · Connecting On-The-Go • 80% of Millennial Moms look at phones before getting out of bed • 60% of Millennial Moms have their phone in their hand while](https://reader030.fdocuments.us/reader030/viewer/2022041112/5f1c5763a117c914f63603f1/html5/thumbnails/29.jpg)