Marketing to individuals

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MARKETING TO INDIVIDUALS: INSIGHTS FROM THE LIBRARY Jill Emery Collection Development Librarian Portland State University

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Presented at SSP2013

Transcript of Marketing to individuals

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MARKETING TO INDIVIDUALS: INSIGHTS FROM THE LIBRARY

Jill Emery

Collection Development Librarian

Portland State University

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LIBRARY SYSTEMS IN USE

Next Gen Library Catalogs

Discovery Tools

Demand Driven Acquisitions

Back End Tools

Computer Catalog : Consolidated/Convair Aircraft Factory San Diego Equipment

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IMPACT OF THE LIBRARY Resource Provision

Repository Access

Discovery via Library Portals

Especially important for secondary scholarly literature

Ithaka S+R Faculty Survey 2012, 8 April 2013

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QUESTIONS?

Jill [email protected]


MARKETING TO THE NEW CONSUMER - esd & …...still inconclusive, this theory makes sense. Marketing through inbound means that you are only marketing to individuals who have shown interest

MARKETING TO THE NEW CONSUMER - esd & …...still inconclusive, this theory makes sense. Marketing through inbound means that you are only marketing to individuals who have shown interest

Quit with Us: A social marketing intervention to motivate and assist individuals to stop smoking using Tenovus retail outlets. Maura Matthews and Dr Sioned.

Quit with Us: A social marketing intervention to motivate and assist individuals to stop smoking using Tenovus retail outlets. Maura Matthews and Dr Sioned.

DIGITAL MARKETING & MEDIA FOUNDATIONS - IAB · 2017-10-24 · STUDY GUIDE DIGITAL MARKETING & MEDIA FOUNDATIONS 4 INTRODUCTION Individuals working in Digital Advertising, work closely

DIGITAL MARKETING & MEDIA FOUNDATIONS - IAB · 2017-10-24 · STUDY GUIDE DIGITAL MARKETING & MEDIA FOUNDATIONS 4 INTRODUCTION Individuals working in Digital Advertising, work closely

SMS BOOTCAMP - SMS Marketing with Awesome Support · SMS BOOTCAMP Everything you eed to kno to get tarted ith SMS marketing. Sending a SMS message online, to either individuals or

SMS BOOTCAMP - SMS Marketing with Awesome Support · SMS BOOTCAMP Everything you eed to kno to get tarted ith SMS marketing. Sending a SMS message online, to either individuals or

Strategic Marketing Plan€¦ · CatholicCare Strategic Marketing Plan We believe individuals, families and communities throughout our region need to be empowered to meet the challenges

Strategic Marketing Plan€¦ · CatholicCare Strategic Marketing Plan We believe individuals, families and communities throughout our region need to be empowered to meet the challenges

Direct Marketing - Commissioner · Section 9 of the DPA gives individuals the right to prevent their personal data being processed for direct marketing. An individual can, at any

Direct Marketing - Commissioner · Section 9 of the DPA gives individuals the right to prevent their personal data being processed for direct marketing. An individual can, at any

HEALTH PROMOTERS SHOULD STOP PROMOTING HEALTH · Motivating to Individuals: Marketing 101 Revisited The logic behind promoting healthy living to people is easy to understand: “If

HEALTH PROMOTERS SHOULD STOP PROMOTING HEALTH · Motivating to Individuals: Marketing 101 Revisited The logic behind promoting healthy living to people is easy to understand: “If

Marketing Ch. 3 Our Free Enterprise System. Basic Principles Free Enterprise System – Individuals should have freedom of choice – Encourages individuals.

Marketing Ch. 3 Our Free Enterprise System. Basic Principles Free Enterprise System – Individuals should have freedom of choice – Encourages individuals.

Community-Based Social Marketing€¦ · Community Based Social Marketing Developed by Doug McKenzie-Mohr Alternative to traditional, information-based campaigns Engages individuals

Community-Based Social Marketing€¦ · Community Based Social Marketing Developed by Doug McKenzie-Mohr Alternative to traditional, information-based campaigns Engages individuals

Copyright © Houghton Mifflin Company. All rights reserved. 14–1 Marketing Channels and Supply-Chain Management Marketing Channel –A group of individuals.

Copyright © Houghton Mifflin Company. All rights reserved. 14–1 Marketing Channels and Supply-Chain Management Marketing Channel –A group of individuals.

Grants to Individuals

Grants to Individuals

Holly Stibbon Email Marketing Overview Segmenting & Targeting Relevant for Individuals Improve Efficiency.

Holly Stibbon Email Marketing Overview Segmenting & Targeting Relevant for Individuals Improve Efficiency.

Content marketing for HNW individuals...of users ignore paid ads and focus on organic search results 85% Content marketing offers three times the leads of traditional marketing,

Content marketing for HNW individuals...of users ignore paid ads and focus on organic search results 85% Content marketing offers three times the leads of traditional marketing,

Como Se Dice - Trifold Brochurestorage.googleapis.com/wzukusers/user-16149672... · We translate sales and marketing materials for individuals and corporations and offer marketing

Como Se Dice - Trifold Brochurestorage.googleapis.com/wzukusers/user-16149672... · We translate sales and marketing materials for individuals and corporations and offer marketing

MEMBERSHIP PROSPECTUS - Amazon S3helping small business owners realize what’s possible through simple, effective, and affordable marketing solutions. The individuals attracted to

MEMBERSHIP PROSPECTUS - Amazon S3helping small business owners realize what’s possible through simple, effective, and affordable marketing solutions. The individuals attracted to

digital marketing guide · Recommended free trials, discounts, demonstrations & digital marketing This guide is for individuals, webmasters, agencies or freelancers that are looking

digital marketing guide · Recommended free trials, discounts, demonstrations & digital marketing This guide is for individuals, webmasters, agencies or freelancers that are looking

Marketing to Millennials: how to meet their political ... · Marketing to millennials, Page 3 individuals use mediated political information for personal utility such as passing time

Marketing to Millennials: how to meet their political ... · Marketing to millennials, Page 3 individuals use mediated political information for personal utility such as passing time

DIGITAL MARKETING & MEDIA FOUNDATIONS · 2018-11-07 · STUDY GUIDE DIGITAL MARKETING & MEDIA FOUNDATIONS 4 INTRODUCTION Individuals working in Digital Advertising, work closely with

DIGITAL MARKETING & MEDIA FOUNDATIONS · 2018-11-07 · STUDY GUIDE DIGITAL MARKETING & MEDIA FOUNDATIONS 4 INTRODUCTION Individuals working in Digital Advertising, work closely with

Empowering Groups to Govern & Individuals to Lead Groups influence, they don’t lead. Individuals do.

Empowering Groups to Govern & Individuals to Lead Groups influence, they don’t lead. Individuals do.

Consumer Health Advertising and Marketing. Healthy People 2010 Health Communication Health professional- patient relations Individuals’ exposure to, search.

Consumer Health Advertising and Marketing. Healthy People 2010 Health Communication Health professional- patient relations Individuals’ exposure to, search.