Marketing to Different Generations - Jim Teece · Generational Marketing . Baby Boomer 1944-1964....
Transcript of Marketing to Different Generations - Jim Teece · Generational Marketing . Baby Boomer 1944-1964....
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Marketing to Different Generations
Jim Teece
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Disclaimer
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I’m a small business owner
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I build Software
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Parallel Entrepreneur
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Founded 1990
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Desktop - Network - Internet
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Custom Database Driven Mission Critical
Departmental Solutions
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Custom Database Driven Mission Critical
Departmental Solutions
WearableNetworkedInternet
SecureMobile
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Fortune 500
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Thinkubator.com
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The First Social Network
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Timeline of Social NetworkingTwitter - 2006
Facebook - 2004
MySpace - 2003
LinkedIn - 2002
And way back in 1999...
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10 Long Term Employees
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eCommerce - Mobile
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Small Business
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Size Doesn’t Matter
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Global Clients
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Cable TV, Internet, Phone
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Largest ISP in Ashland
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Wireless Rural Broadband
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Rogue Broadband
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Growing to Serve the Underserved
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How about the entire state of Jefferson?
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Where?
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Envi
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“One of Seven Apps that WILL Change Education” -- Apple
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1000Museums.com
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SOE2E.com
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Rogue Valley Manor Foundation Board
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The Written Word
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Southern Oregon Business Journal
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/JimTeece
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JimTeece.com
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Speak - Teach - Inspire
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Our forefathers built bridges
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I build Software Communities
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And I teach Marketing
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OmniChannel Marketing
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Generational Marketing
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Baby Boomer1944-1964
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Baby BoomersThe opportunity for face-to-face communication.
Brands they recognize but are not necessarily loyal to.
Well-written content without slang or hashtags.
Products that look expensive but have bargain prices.
A way to improve their lifestyle.
Simple uses of technology.
Phone numbers with real people who answer.
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GenX1965-1979
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GenXThey do not want to read large amounts of content.
They like email.
The older members of this generation like mail.
They become loyal to brands that offer rewards.
They like facebook and youtube.
They are turned off by hard core sales tactics.
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Millennial1980-1994
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MillennialsBe active online, with blogs, social media posts (instagram and snapchat) and lots of video.
Discuss the experience of ownership, rather than just the thing you are trying to sell.
Use hashtags.
Limit email marketing - they don't check email as often as GenXers.
Talk about the cause your product supports or how it is sustainable.
Give them the opportunity to experience the brand.
Sell online.
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GenZ1995-2015
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GenZTell Authentic Stories.
Meet them online and on their phones.
Be socially conscious.
Recognize that this group is young and will change as it ages.
Avoid using traditional celebrities.
Make sure the website works quickly.
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GenZ will Change
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Millennials aren’t joiners
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Millennials judge Customer Service more since they are used to punctual,
transparent, customer controlled, and reliable customer service thanks to
technology.
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Reviews
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Millennials aren't impressed by technology as previous generations.
They expect merchants to be on top of Business Technology.
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Willing to Jump Ship to the next business faster than other generations if needs not
met
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Millennials consult their smart phones first.
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More willing to speak out about a brand online if they aren't doing a good job.
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By 2025, Millennials Will Comprise Three-Quarters of the Global Workforce
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Millennials Account for Over a Third of the US Labor Force
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Twitch
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eSports
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Watch Soap Peel
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Tech Integrated Not Tech Smart
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Stamps
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Font Size
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Mobile First
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OmniChannel Marketing
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Thank You
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Q&A
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