Marketing to All Generations
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Transcript of Marketing to All Generations
Marketing to Multiple Generations- Purchasing Location Differences
Point of Purchase:
● Location differences in generational
purchasing
● The most popular locations for aquiring
items vary by generations
Traditionalists 1925-1945● In-store (brick and mortar locations)● Television - “Call Now!”● Geographically local● Historic Companies
o Brand loyalty (Buying from Sears) o Throwback to catalogue buyso Quality assurance vs. cost
● Mail order forms
Boomers 1946-1964● In-store (brick and mortar locations)● In-store (family-brands, malls, and coupon)
○ Kohls○ Outlet shopping
● Catalog● Online shopping● Infomercials/Shopping Channels
○ Shop NBC, QVC, HSN
Gen X 1965-1980● In-store (brick and mortar locations)● Relationship based (ex: Mary Kay, Thirty-One Gifts)● School Events
o fundraisers, silent auctions● Department stores● Outsource services● Thift stores● Delivery services
Millennials 1981-2000● Won’t buy from companies with social injustice practices● Brand-purchasing: Buying direct from company● Social Networks● Ebay/Amazon● Sharing/trading/bartering/rent
from others
+
Marketing to Multiple GenerationsSoua, Pa, Jasmin, and Martha
+ Disposable Income
Disposable income factors into marketing to multiple generations because that’s how companies gain their revenues.
+ Traditionalists 1925-45
Hardworking, respect authority, & loyal.Retired, steady income.Marketing strategy: Hang on to items, so must direct
sale, making the sale more personal.
+ Baby Boomers 1946-64
Career focused, authority, idealistic, and independent.
Approaching or already in retirement – steady income.
Marketing strategy: High-end material items since they were born and raised in the "American Dream" time.
+ Generation X 1965-80
Cautious, Entrepreneurs, and latchingHas established career and stable income.Marketing strategy: provide an abundant amount of
information.
+ Millennial 1981-2000
Tech savy, appreciates diversity and community, multi-task.
Approaching career establishment or no career.Marketing strategy: Social media, Innovative
messages, shock factor.
MULTI-GENERATIONAL MARKETING
Anna, Ana, Annie
MARKETING IN EDUCATION We feel that marketing to different generations within
education is an important part of a marketing plan. We think this because each generation has different values.
TRADITIONALIST (1925-1945) Physical textbooks/Handouts
Book Bundles – Traditional Text No technology Respectful Classroom – More Formal Independent Projects
BABY BOOMERS (1946-1964) Physical Textbook samples Physical Handout
Test BanksTest Methods
Achievements Exams
GENERATION X (1965-1980) Diversity
Group and Independent WorkNew Learning Techniques
FlexibilityOverhead prints Workbooks
MILLENNIALS (1981-2000) SOCIAL MEDIA! Technology
E-booksOnline Learning Tools
Group ProjectsGoogle docs, Prezi, Powerpoint, Etc.
Incentivization amongst
generations
Marissa Glynn and Lily Jacobson
IncentiveA thing that motivates or encourages one to do something. A payment, or concession to stimulate greater output or investment.
https://www.google.com/search?q=Incentive&safe=active&biw=1171&bih=469&source=lnms&sa=X&ei=bLUbVLyoEMunyAT6iYD4Bw&ved=0CAcQ_AUoAA&dpr=1
Traditionalistborn 1929-1946
°small portion of the workforce, traditionalists are sometimes treated as an afterthought.
Values
°value: hard work, sacrifice, and have a strong sense of duty to family, neighbors, and employer. .
°incentives: reflect on the employees' long-term commitment to their employer, (vice versa). goal
Incentives
°receive public recognition for a year's hard work and achievement,
rather than incremental rewards for meeting monthly or quarterly goal
Boomers Born 1966-1979
Values
•strongly motivated by workplace culture
-allows them to observe their efforts making a difference
-contribute to their personal growth
• high performance
Incentives
•recognition and rewards linked to specificpursing imtererest
-strategic-level achievements/ support in pursuing stretch goals
Generation X Values
Contribution hello
Feedback and recognition
Time with manager.
Incentives
Flextime, job sharing, telecommuting, and sabbaticals.
Tangible rewards.
http://www.inc.com/articles/1999/02/16431.html
http://www.valueoptions.com/spotlight_YIW/gen_x.htm
Millennial’s Values:
Flexibility Relaxed work environment Corporate social responsibility Team work
Incentives: Rewards and social recognition programs Promotional and learning opportunities
http://www.huffingtonpost.com/david-halliday/the-how-where-and-why-of-_b_5694480.htmhttp://www.loyaltyandrewardsguide.com/customer-engagement/millennial-spending-incentives-for-a-new-generation#.VBui_hZ6fFI
l
Incentive in Action! http://www.youtube.com/watch?v=y0qjEBJq7Z4
Work Cited http://www.inc.com/articles/1999/02/16431.html
http://www.valueoptions.com/spotlight_YIW/gen_x.htm
http://www.huffingtonpost.com/david-halliday/the-how-where-and-why-of-_b_5694480.htm
http://www.loyaltyandrewardsguide.com/customer-engagement/millennial-spending-incentives-for-a-new-generation#.VBui_hZ6fFI
https://www.google.com/search?q=Incentive&safe=active&biw=1171&bih=469&source=lnms&sa=X&ei=bLUbVLyoEMunyAT6iYD4Bw&ved=0CAcQ_AUoAA&dpr=1
http://www.youtube.com/watch?v=y0qjEBJq7Z4
http://www.incentivemag.com//Strategy/Engagement/Generation-Why-/
Celebrity Endorsements Chouree Lee, Meg Peterson, Jessica James,
and Alexa Arndt
Celebrity EndorsementsWe believe that celebrity
endorsements play an important role in marketing to multiple generations because it gives the audience a face to MY generation.
Traditionalist (1925-1944)Alex Trebek- Colonial Penn Life InsuranceWilford Brimley- Liberty Medical (Diabetes)● Aging, loyalty, responsible and
respect.
Baby Boomers (1945-1964)Oprah- Oprah’s Book ClubMichael Jordan- HanesSally Field- BonivaSheryl Underwood- Depends● Comfort, retirement, idealistic, and
hardworking.
Generation X (1965-1979)Jessica Simpson- Weight WatchersJennifer Aniston- Smart WaterSalma Hayek- Nuance (Skincare)Sofia Vergara- Diet PepsiHalle Berry- Revlon● Image, health conscious, and
entrepreneurial.
Millennials (1980-2000)Justin Bieber and Katy Perry- ProactivShaun White- GoProMichael Phelps- SubwayRihanna- CovergirlAaron Rodgers- State Farm Insurance ● Digital Age, image, and flexible.
Summary Importance of celebrity endorsements...
+
Platforms
Shauna, Brionna, and Alyson
+ Platforms are Important to Marketing….
Different ways of reaching different generations and age group of customers.
+ Traditionalists 1925-45
Radio Newspaper
+ Boomers 46-64
TV Newspapers
+ Generation X 65-80
Email Internet (make sure your business has a lot of key words and is easy to
navigate) TV
+ Millennial 1981-2000
Social Media Text Messages Email