Marketing Tips - TRAPS 2012

MARKETING TIPSCity of Grand Prairie

City of Arlington

Kelly Eddlemon, City of Grand PrairieGary Packan, City of Arlington

Ryan Hegreness, City of Arlington

MARKETING TIPS

FACEBOOK FACEOFF• Friendly competition

between Grand Prairie and Arlington

• Encouraged residents to help!

• Both gained over 1,000 likes during the promotion

MARKETING TIPS

FACEBOOK ADS• Target market• Identify your customer• Set budget by

• Day• Campaign

• Increase awareness to page, event or special

MARKETING TIPSFACEBOOK POSTS• Targeted posts• Market

partnerships• Tag major

partners to gain additional coverage

MARKETING TIPS

FACEBOOK POSTS• Caption Contest• Encourage

engagement

MARKETING TIPS

FACEBOOK POSTS• Photo Contest• Engagement• Education• Promotions• Increase photo

stock

MARKETING TIPS

FACEBOOK POSTS• Construction• Pro / Cons• Gain community

support• Generate

discussion• Increase

awareness of projects

MARKETING TIPS

MARKETING TIPS

FACEBOOK APPS• Fan Exclusives• Deal Share• Show & Sell• Donate• Volunteering• Sweepstakes• Fan Offer – Coupons

MARKETING TIPSTWITTER• Micro Blog• Targeting handles for

industry• YMCAs, Private sector,

etc….• Geo-Targeting• Keyword tracking

• TweetDeck – Keyword traps

• Social event promotions

MARKETING TIPS

ANIMOTO• Free or Membership

Available• Templates for video

development• Authorized music • Upload photos and

video clips• Drag and drop• Publish to YouTube

MARKETING TIPS

MARKETING TIPS

YOUTUBE

MARKETING TIPS

MARKETING TIPS

GOOGLE ALERTS• What is being said

about you?• Monitor competitors

• Create a query• Google scans regularly• Emails results

MARKETING TIPS

GOOGLE AD WORDS• Target searches• Pay per click • Cost per impression

MARKETING TIPS

GOOGLE AD WORDS• Add a few screenshots

MARKETING TIPS

FLOW• Work management system• Provides accountability• Improves communication• Tracks progress and notes• Web Based-In the Cloud• Available for iPhone / iPad

MARKETING TIPS

SPLASH RADIO• Own radio station• Dept brand• Revenue generator

• Advertising• Concessions

• Market partners• Internal promotions

MARKETING TIPS

FOURSQUARE• Location based• Check-in features• Offer specials• Collect badges• Provide tips and

recommendations

MARKETING TIPS

ZENFOLIO• Photo storage• Sort and organize• Tag photos for

easy access• Sell photos• Ability for public to

place orders for products

MARKETING TIPS

PINTEREST• Social pin board• Photo sharing • Market products• Connect people

through “things” they find interesting

MARKETING TIPS

INSTAGRAM• Share photos• Filters to transform

look and feel• Distinctive feature

to square photos like old Polaroids

MARKETING TIPS

YELP / TRIPAVISOR• Location based• Review sites• Check-in• Specials offered• Many people are

checking before using a service

MARKETING TIPS

MARKETING TIPS

SLIDESHARE• Marketing content• View Presentations• Interact with the

community• Increase public outreach• 58M visitors monthly

MARKETING TIPS

SLIDESHARE• screenshots

MARKETING TIPS

LINKEDIN• Professional Networking• Join Groups• Ask questions• Meet fellow

professionals• Employment

opportunities• Research and education

MARKETING TIPS

SMARTPHONE APPS• Everyone is going mobile• New way for promotions• Residents and visitors• Find a park, trail, event• Facility rentals• Online registration• More…..

MARKETING TIPS

QR CODES• Connect• Videos• Promotions• Coupons• Social Media• Bring static print to

life

MARKETING TIPS

SMARTPHONE APPS• Fitness Trail• Promote Rec Center• Promote fitness lessons• Content development

MARKETING TIPS

SCA PROMOTIONS

MARKETING TIPSGROUPON• Social buying• Deep discount• Direct to non-

peak times• Introduce to

new customers• Upsell• Customer

service

MARKETING TIPS

IDEAL GOLFER

MARKETING TIPSCONDUIT MOBILE•

MARKETING TIPSCity of Grand Prairie

City of Arlington

Kelly Eddlemon, City of Grand PrairieGary Packan, City of Arlington

Ryan Hegreness, City of Arlington

Marketing Tips - TRAPS 2012

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