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Marketing tips by Pinnatta @Open Coffee Greece
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Transcript of Marketing tips by Pinnatta @Open Coffee Greece
#opencoffeegr
Simple Math: No Study = Fail Study = No Fail-------------------------------------------- No Study + Study = Fail + No Fail
(No + 1) Study = (No + 1) FailSTUDY = FAIL
Simple Math:
Marketing = ScienceScience = Experiment and ObservationExperiment and Observation -> Success
SUCCESS CAN BE ENGINEERED
The classic way
Set goals Create Action plan Try Measure Results
Analyze
LearnOptimize
Tip:
NEVER ARGUE WITH METRICS
Sometimes it’s:
Set goals Create Action plan Try Measure Results
Analyze
LearnOptimize
Step #0: Get Prepared
• Understand the market and the competitors– Never Copy!– Analyze -> Understand ->Learn -> Improve
• Understand yourself– Focus on what you can do best
Step #1: Define your product
Separate what your product is....
From what you say your product is
Things we did wrong:
Fear to define Pinnatta (Cards Vs Messages)
We ended up with 2 main target groups!
Step #2: Identify your target group
It will help you decide: - the right strategy - the most suitable tools- the right people
Things we did wrong:
- We kept it open to anyone- We hired the wrong person for Marketing
Tip:
Go deeper! Identify the ideal individual!
Here’s ours: • Her name is Laura. She’s 32. • She is a brunette, nice looking girl• Personal life: complicated• Takes her career seriously; thus not enough time for personal
life• Friends and Family: Mean everything but has not enough time• Likes: hung around with friends, go out for fun, watch movies,
listen music, sports
Remember:
There is not online and offline anymore.There’s only sleep and awake!
David Shing – AOL @ TEDxAthens 2012
Step #3: Set Goals
Consider:- The cost- The effort required- The resources- The time!
Tip:
Set Realistic Goals!
Step #4: Create your funnel
Find the right and shortest way to drive the user from stage to stage
Things we did wrong:
- We had no funnel from the beginning
Here’s ours:
Install
Registered
Active userSender
Paid Customer
Returning user
Step #5: Understand the tools
• Leverage them• Think of alternative ways to use them
Things that worked:
- Hack Appstore: #1 in Canada, Sweden, Norway (top charts in 20 more countries)
- Use Facebook for PR (replace PR firms)
Step #6: Create your strategy
• Company Marketing Bible• 360 campaign at every consumer’s touch point• Find the right message for each target group• Daily Engagement Plan
Tip:
Make your message simple and swallowable
Remember:
The Golden Circle
WHY
HOW
WHAT
Simon Sinek – 2009
Step #7: Create your action plan
• Set milestones• Give authority• Adapt
Tip:
Find the right partner for each goal!
Remember:
One thing at a time!
Things that worked:
- Facebook UA at $0.18 per completed install- Daily Usage x3- PR
Take away notes:
• It’s all about performance• You can hack it!• Statistics will show you the way!• Be open minded and adapt!• Put yourself in your customer shoes!
Thank you