EVALUATIONMarketing through social networkspresented by Michael Leander26-02

Featured speaker:Michael Leander, Fokus Integrated

http://meemoo2.com/michael-leander-nielsen

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Summary Marketing through social networks webseminar 26th. February 2009

• 45 people from 19 countries signed up for this FEDMA and Fokus Integrated web-seminar

• 31 people showed-up (68,89 %)• 31 received an evaluation email)• 20 people filled out the evaluation (64,5%)

• Here are the results. . .

”Evaluate speaker: Michael Leander”1 is bad – 7 is great

Michael Leander’s speaking skills were

rated at 6,10 contents 5,60 and

overall 5,65

Marketing quality and technical quality1 is bad – 7 is great

Marketing quality was rated excellent

at 6,50

The technical quality was rated very good

at 5,90

Comparing Marketing Through Social Networks with Michael Leander in January to February 09

Are you likely to recommend this webseminar to your colleagues or friends?

January 2009:

Only 65% said they will recommend compared to 88,24% in January

February 2009:

Did the web-seminar meet your expectations?

Very mixed feedback

January 2009:

Testimonials, recommendations and constructive feedback

“A real added value to my business, as I started advertising in this new media, and I was asking

myself if it was just a waste of time. Thank you for this very useful presentation.

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“I liked the interactive approach with polls and online chat. The examples given were at the

same time very explanatory and entertaining..”

Testimonials, recommendations and constructive feedback

“The eagerness to share this profound knowledge and insight is truly uplifting.

Thank you.

Looking forward to the next one.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“Michael Leander's presentation was a class by itself. An excellent, passionate presenter who brings all his experience into the webinar. Top notch speaking and

presentation skills. Has the capability to make a webinar an interactive experience.”

“Michael Leander's presentation was a class by itself. An excellent, passionate presenter who brings all his experience into the webinar. Top notch speaking and

presentation skills. Has the capability to make a webinar an interactive experience.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“My first encounter with a web-seminar was very positive. It is a nice way of getting people from everywhere in the

world with an interest in the same topic together.

Even though it can not replace a real-life seminar with much more interactivity and case studies it can help to transfer

relevant knowledge to an interested audience.

“My first encounter with a web-seminar was very positive. It is a nice way of getting people from everywhere in the

world with an interest in the same topic together.

Even though it can not replace a real-life seminar with much more interactivity and case studies it can help to transfer

relevant knowledge to an interested audience.

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“The web-seminar format is an extremely efficient, economic and

time saving method. I am definitely going to attend many more web-

seminars in the near future and will recommend them to my team".

“The web-seminar format is an extremely efficient, economic and

time saving method. I am definitely going to attend many more web-

seminars in the near future and will recommend them to my team".

Due to time constraints we have not yet asked this person if we may publish his or her name

“To me this web seminar was more an introduction to the social networks than a method of tackling new

contacts a customer via the networks. In fact we spend an 1hour in pools, var. study and microsite review to get to "The Quiz" which addressed relevant questions prior to any decision >> no much time was left to address the

question How ? or What ?, etc.. However, the excellent speaker Michael Leander

managed one more time to create a buzz effect around the topic which I hope will lead CMOs to consider this

channel within their Comº Mix !”

“To me this web seminar was more an introduction to the social networks than a method of tackling new

contacts a customer via the networks. In fact we spend an 1hour in pools, var. study and microsite review to get to "The Quiz" which addressed relevant questions prior to any decision >> no much time was left to address the

question How ? or What ?, etc.. However, the excellent speaker Michael Leander

managed one more time to create a buzz effect around the topic which I hope will lead CMOs to consider this

channel within their Comº Mix !”

Testimonials, recommendations and constructive feedback

Testimonials, recommendations and constructive feedback

“"Although it wasn't exactly what I needed, however it was very interesting

with all the curious cases Michael Leander showed as examples.

I really like his strategy. I don't know how really can I apply the rule. We'll see".

“"Although it wasn't exactly what I needed, however it was very interesting

with all the curious cases Michael Leander showed as examples.

I really like his strategy. I don't know how really can I apply the rule. We'll see".

Due to time constraints we have not yet asked this person if we may publish his or her name

“The overall presentation of the web-seminar was well done, however, I would have liked to hear more specific marketing samples rather than general marketing principals and the overall

picture. I believe there are a lot of possibilities one can use social networks and I would have liked to

hear a more in-depth analysis of the different networks and get informed about the latest trends

(e.g. couponmom.com).

“The overall presentation of the web-seminar was well done, however, I would have liked to hear more specific marketing samples rather than general marketing principals and the overall

picture. I believe there are a lot of possibilities one can use social networks and I would have liked to

hear a more in-depth analysis of the different networks and get informed about the latest trends

(e.g. couponmom.com).

Testimonials, recommendations and constructive feedback

• Great feedback, thank you. We will use it to improve the next web-seminars

• We are working hard to identify more speakers, more interesting topics and look forward to seeing you at one of our events.

• More web-seminars and marketing events here:

www.markedu.com

Moving forward

• Conversion from signup to attendance is a real issue with web-seminars as it is with regular seminars.

• To match speaker and topic is evidently very important and in turn to match speaker/topic with attendees to achieve highest attainable recommendation and satisfaction rate

• It is clear that as far as the marketing through social network webseminar is concerned, it is quite important to ensure a high level of relevance, aligning participant expectations with speaker presentation.

• It is a challenge. But a challenge I am delighted to take on.

• Stay tuned: http://meemoo2.com

Marketing learnings by Michael Leander

Marketing events you can afford

www.markedu.com