Marketing through immersive digital catalogues using AR, VR and interactive 3D

Luke Levene - Commercial Directorluke@vuframe.com

Case Details

ProductDigital Brochure, Companion, Live

Platform / DevicesMobile Apps: Apple Phones + iPad / Android Phones + Tablets / CardboardTouch Table App: Windows PC

ClientLegal & General

Client TypeReal Estate

LanguagesEnglish

RecipientBracknell Regeneration LP (Limited Partnership between Legal & General and Schroders)

Target AudienceStakeholders / Event Visitors / General Public

Deliverables2 Mobile Applications + Touch Table App for Marketing Suite and Event Experience.

Production Time60 Days – first Delivery after 14 Days

Formats usedDigital Marketing Campaign: Apple App Store + Google Play Store / Event Campaign

a Digital Marketing Campaign for Real EstateThe Lexicon Bracknell

What problem did the client have?Our client wanted a cutting-edge marketing solution to showcase the transformation of the new Town Centre of Bracknell. The solution needed to be applicable at their on-site marketing suite, as well as at events and trade-shows. The challenge was to amplify existing traditional marketing tools through the use of interactive and bespoke technology.A key requirement was to make use of the newest technologies to show off the progress of the development project and attract both media and future visitors with the help of a seamless cross-platform experience.

Which product did we offer to solve the problem?

We developed a turn-key digital marketing campaign: three digital, immersive products that are integrated into a single life-cycle including the client’s traditional marketing tools and materials. Then we designed, built and published a Digital Brochure, a Sales Companion and a Live experience as an eye-catcher for events and presentations – either to the general public or the joint sales team of the Bracknell Regeneration project.

How did the client use our product?The client used the Vuframe Marketing Campaign to promote their project to a global audience as well as to educate local residents about the new town centre. It took centre stage at the BCSC Exhibit in Manchester and at the MIPIM 2015 in London. The Live experience, when not used at events, was the core of the on-site Marketing Suite in Bracknell. The Digital Brochure pulled in a wide audience through their mobile devices. The Sales Companion was used to start a conversation with potential clients, to educate them and to follow them up - all done directly from the app.

Product description

Discover the transformation of Bracknell Town Centre into an exciting, vibrant destination for everyone to enjoy. The Lexicon Marketing Campaign provides a plug-in into traditional marketing tools by offering three connected apps for private users, sales agents and live events. Explore one of the UK’s biggest real estate projects interactively with the help of a Virtual Walkthrough, a 3D User Journey for Cardboard or interact with the 3D model on a Touch Table in The Lexicon Marketing Suite.

3

LiveDesigned for on-site marketing suite

and live events.

“Audience Magnet“: using latest gadgets and technologies to attract passers-by.

Build emotional bond with project.

.

Digital BrochureA cutting-edge content that drives user engagement.

“Take Home“ experience: downloading the Digital Brochure gives access to the future up-and-coming Bracknell Town Centre.

Publicly available on all App Stores.

Companion AppProfessional version of Digital Brochure.

Exclusive app for sales team.

Create, save and share: individual customer profiles with plans, images, assets, lists.

Live(Marketing Suite / Events)

4

Cardboard Follow-up

CardboardGive-away

Companion AppDigital

Brochure

QR

-Code

QR-Code

A tool for every situation - completely integrated with all your other tools

-powered Integrated Lead Lifecycle

Traditional Marketing

Tools

Online, Print, Ads, Brochures

Traditional Marketing

Tools

Online, Print, Ads, Brochures

5

Sends Proposal via App

Visits Marketing Suite for Meeting

Visits Marketing Suite for Meeting

Marketing Use Cases

2

3

Downloads App from App Store

Downloads App from App Store

Explores and Reaches out to Sales Staff

Discovers App on App Store

Takes Cardboard at Trade Show

Visits Website / Social Media Channels

1

Digital Brochure and Sales Companion

18Featuring Traditional Content: Image Gallery, Magazine & Maps.

14

Explore the Buildings of the Town Centre as Realtime 3D Models

17Virtual Walkthrough Experiencing the Future Town Centre of Bracknell in 3D.

16Bookmark Spaces, Save Favourites and Send Offer to Clients with the Sales Companion.

9

Expanding the Live Experience through Interaction-Based and Audience-Pulling

Presentation Tools.

On-Site Marketing Suite

Drives Informal Communication.

LIVE for Events, Exhibitions, Marketing Suits

Creating Live Experiences

@BCSC Manchester 2015.

Customized Give-Away Cardboards for the VR Experience

at home.

Allied London: XYZCase%Study

8

Case Details

ProductDigital Brochure App

Platform / DevicesMobile App – Apple iPad

ClientAllied%London,%UK

Client TypeProperty%Development%and%Investment%Company

LanguagesEnglish

RecipientAllied London, Manchester

Target AudienceStakeholders & Public Audience

DeliverablesMobile Application (Android & iOS)

Delivery Time60 days

Formats usedCampaign: Apple App Store & Google Play Store

4

a Digital Brochure for a Real Estate Development Project

XYZ

What problem did the client have? Our client wanted a way to do innovative marketing for his upcoming project showing creative muscle but at the same time streamlining their own sales and marketing process. A key requirement was to highlight the prominent location of the new XYZ Building in the heart of Manchester’s financial city centre and raise public awareness and enthusiasm.

Which product did we offer to solve the problem? We put together a campaign with the Vuframe Digital Brochure targeting Apple and Android devices.

How did the client use our product? The product was used for the main press announcements of the XYZ Building project and gained the client local and national press exposure. The app was then released as a digital tie-in for the overall marketing campaign (otherwise focused on online and print media).

What was the return on investment for using the product? The client reached a wider and global audience than with traditional marketing means in a shorter period of time and without additional unit cost.

Product description (short) XYZ is a landmark of modern design, a radical benchmark for cutting edge working culture. The XYZ mobile app features an immersive, realtime 3D model of the building exterior and interior in context with the surrounding city centre as well as panoramic views („Virtual Vista“) of the new surroundings. An interactive, 3D interior allows to experience how XYZ will position itself as the trendy local office space from a first person perspective („Virtual Reality“). The app combines traditional marketing materials (brochure & CGIs) with an interactive and immersive 3D model which can be intuitively explored and even projected in front of the user with the help of a marker image („Augmented Reality“).

3

Interactive 3D Model

5

Map of Location

6

Interactive Map with POIs

7

High-res Floor Plans

10

On-Table

11

Virtual Walkthrough

of the Interior

Home Screen On Table Model

Virtual Skyline360 Immersive View

Direct Sales Contact Movie Player Map & Route

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