MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly...
Transcript of MARKETING - The Law Society...Conscious Solutions Social Media Engagement Model Unengaged Highly...
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MARKETING in a
SOCIAL AGE
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Maslow’s New Hierarchy of Needs &
Lingo Bingo
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Social Media Engagement Model
Unengaged Highly
Engaged
Un Targeted
Highly Targeted
CONNECT
BROADCAST
CONVERSE
SHARING
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Social advertising
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Local Marketing & Advertising
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How to get content?
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5.8%
15.5%
21% 18.3%
9.8%
6.9% 14.7%
8.4%
Moz - 2014 Local Search Ranking
Factors
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Different search radius per
keyword
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Use a map from Google My
Business
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Schema data
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Mobilegeddon +
171 days
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This is why you need to care
34% of all website traffic
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14 sensors…yes FOURTEEN!
Accelerometer
Gyroscope
Magnetometer
Barometer
Proximity
Light sensor
Touch screen
GPS
Wifi
Bluetooth
Microphone
NFC:Near Field
Camera: Front
Camera: Back
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Google Now – anyone use it?
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Wow…what a shift in usage
amount & device!
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38% searched at least 1 time per month
on mobile
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50% use a browser. 40% use
maps
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Responsive v Standalone Mobile
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100.0
30.0
22.5
7.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
All Mobile Brand Non Brand
% of Searches
What is the likely impact on your
website?
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The Hierarchy of Belief
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So how do we make a video
David?
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‘scopes up!
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So, who’s doing it well?