Marketing - The Key Strategies
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Transcript of Marketing - The Key Strategies
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Marketing PresentationMarketing PresentationVinod KrishnanVinod Krishnan
Copyright © Vinod KrishnanCopyright © Vinod Krishnan
5 May 20145 May 2014
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Objectives & Goals
• Become a preferred brand in healthcare services
• Increase customer experience thru multi-channel engagement platforms
• Focus on customer demand – increase leads by X%
• Become a leader in healthcare services
• End to end process implementation – focus on increased ROI
Copyright © Vinod KrishnanCopyright © Vinod Krishnan
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Copyright © Vinod KrishnanCopyright © Vinod Krishnan
Market Presence
Value to Customers
Online, Website, Mobile
We don’t sell anymore – they
buy
Come, Chase, Caught & Co -Create
BRAND
BRAND
AWARENESS
AWARENESS
CUSTOMER
CUSTOMER
EXPERIENCE
EXPERIENCE
DEMAND DEMAND GENERATIONGENERATION
DIG
ITAL
DIG
ITAL
STR
ATE
GY
STR
ATE
GY
SO
CIA
L SO
CIA
L
STR
ATE
GY
STR
ATE
GY
MARKETINGMARKETING
Marketing – It’s impact
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Copyright © Vinod KrishnanCopyright © Vinod Krishnan
Brand Awareness
3
1
2
6
4
5Brand
PositionBrand
Promise
Events & Trade Shows
Print & Digital Website, Print, online, social
Brand LoyaltyPromise, On time, Partners
3
Testimonial & FeedbackLet our customer speak
PromotionWalk the talk -Live your brand
PR StrategyMedia Coverage, Online Press
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Customer Experience
Copyright © Vinod KrishnanCopyright © Vinod Krishnan
Website
SearchGoogle, Yahoo
Speed of DeliveryOn time
Support
Customer EngagementFacebook. LinkedIn,
Competitive Pricing
Discussion platformsEvents, Forums, Blogs
Service Quality
1 Value addition – Exceed customer expectation
2 A story –that speaks for you
3 Provide reliable, responsive on time support
20% of the annual revenue is lost for not delivering a positive CX
Source: Global Insights on Succeeding in the Customer Experience Era, 2013
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Copyright © Vinod KrishnanCopyright © Vinod Krishnan
Digital Strategy
Opportunity Pipeline
• Responsive website• Engaging content• User friendly• Content freshness• Blogs & Microsites• Track performance• Google Analytics• FAQ and Support
• SEO/SEM• Ad words• Keywords & page rank• Inbound Traffic• Content Strategy• Discussion forums• Online PR strategy
• Email Marketing• Webinars• Drip/Trigger Campaigns• Profiling• Newsletters• Advertisement• Landing pages• Link building
1 Build a website that is responsive in all digital platforms
2 Is your website engaging your customers
3 Is your website available for search engines W
eb & m
obile
On
lin
e
Campaigns
LEADS
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Demand Generation
Demand Generation
CHASE• Database development• Account intelligence• Digital assets• Social media• Inside sales• Nurturing• Appointments setting
CO-CREATE• Partner marketing• Influencers• Analysts• Peers• Authors• Media• Thought leaders
COME
• Social Media• Content• Endorsement• Referrals• Viral• Media
CAUGHT
• Website tracking• Reverse lookup• Digital assets• Triggers• Interactive emails• Account intelligence
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Social Media – The SMART strategy
Social Media Strategy
SPECIFIC
MEASURABLE
ATTAINABLE
RELEVANT
TIMELY
Identify Target Audience
Give and collect info - Insights
Set achievable targets – do not complicate
Right platform for the right campaign
Plan and schedule – do it at the right time
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Vinod Krishnan
http://www.linkedin.com/pub/vinod-krishnan/2/68a/993
+91 89714 43005