Marketing the Affordable Care Act:

Emily VardellNovember 29, 2012

The Pitch

http://www.langerresearch.com/uploads/1127a32FavorabilityNo32.pdf

Our ProductObamacareHealth insurance for more people • People under 26• People with preexisting conditions

Chain restaurants must post calorie contentNo annual limits on needed careAffordable Insurance Exchanges

Branding Our ProductAffordable Insurance Exchanges: the Choice of your Senators and Representatives• Review many choices at once• Compare coverage options• Pick what meets your needs

Our People

Seniors

Young Adults Expectant Mothers

ParentsWomen

Pregnant WomenThe Affordable Care Act: How Obamacare Helps

Pregnant Women

Pregnant WomenBenefits• Your insurance plan must

cover your baby and cannot deny coverage, including babies born with health problems

• New health plans must now cover certain preventive services

• Starting in 2014, essential health benefits such as pregnancy and newborn care, along with vision and dental care for children, will be covered in all new plans

• If you qualify (through family income and if your job doesn’t offer affordable coverage), you may get tax credits to help pay for insurance

What if I don’t have health insurance?

What if I have questions?

The state-level Consumer Assistance Programs offer help to consumers with health insurance problems. They provide residents with direct help with problems or questions about health coverage, by phone and email.The North Carolina Consumer Assistance Program is run by the Health Insurance Smart NC in the state’s Department of Insurance.Health Insurance Smart NCNC Department of Insurance430 N. Salisbury StreetSuite 1018Raleigh, NC 27603Toll free: 877-885-0231http://www.ncdoi.com/Smart/Other Walk-in Locations:Health Insurance Smart NC offers regional walk-in locations for health consumer assistance throughout the state.

Affordable Insurance Exchanges: the Choice of your Senators and Representatives

• Review many choices at once

• Compare coverage options

• Pick what meets your needs

PeopleThe Affordable Care Act: How Obamacare Helps

Seniors

The Affordable Care Act: How Obamacare Helps

Parents

The Affordable Care Act: How Obamacare Helps

Women

Our Place

• Primary Care Physicians’ Offices• Pharmacy• Human Resources Offices• Insurance Companies• Public Libraries

Our Place

http://www.cumc.columbia.edu/publications/in-vivo/june_july_2006/first_appearance.html

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