Marketing that FITS (Fun, Interactive/Informative, Targeted, Succinct) + Branding, presented by Ruth...
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Marketing that FITS Fun/Friendly Interactive/Informative T argeted Succinct Ruth Wolfish IEEE Client Services Manager [email protected]
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Transcript of Marketing that FITS (Fun, Interactive/Informative, Targeted, Succinct) + Branding, presented by Ruth...
Marketing that FITSFun/Friendly Interactive/Informative Targeted Succinct
Ruth WolfishIEEE Client Services [email protected]
Today’s agenda: how to let go of your tether
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Marketing tips
FITS
Holiday Store windows = Library Websites
Library’s physical spaces
Vendor sessions
Tips from China
Lessons Learnedfrom Sun Microsystems
3Embracing New Measures of Value, 2010 PPT. Christy Confetti Higgins. Sun (now Oracle). Embracing New Measures of Value, 2010 PPT. Christy Confetti Higgins. Sun (now Oracle).
Maximize dollars spent
Re-purpose content
Bring the content to the user
Leverage social media
Target the audience
Establish partnerships
Lessons Learnedfrom Sun Microsystems
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Communicate
Participate REPEAT
Ground Rules of Communication
~ It should inspire and excite
~ IT SHOULD ELICIT ACTION
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Barrier to getting attention
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Customer:What’s in it for me ?Let’s talk…. And
find out what you really need.
The Three “Audiences” Crucial to Your Exponential Business Success Peter Gruber LinkedIn
Eliminate clutter in favor of strong visuals
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Your message and image should fit…
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An analogy that FITS
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FITS for library home pages
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FITS for library home pages
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FITS for library home pages
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Fun/Friendly Interactive/Informative Targeted Succinct
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FITS for library buildings:Entry halls
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Fun – colorful, eye-catching, moveable
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Interactive
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Targeted: faculty/grad student space
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Succinct
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FITS for vendor events
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Know your goalTiming LocationTarget your audienceEndorsement of key influencersMultiple promotion strategies/options
Ask vendors for fundingFood, prizesArrange greetersEvaluation formsMetricsTake picturesStaff feedback
To-do list for a library event
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SAMPLE TASK LIST
Create task timeline for advance planning &the “day of “
Partner with students to design poster /flyersEngage assistance of E-resource library
vendors, Library staff, catering, academic departments
Plan for food, balloons, posters, etc.Work with university building services for
chairs/tables, power, web accessTake photos!
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Dartmouth College raffle ticket
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Visit all 12 tables to enter the raffle
YOUR NAME:
1. Alexander St. Press2. ArtSTOR3. CSA4. EBSCO5. EIU 6. IEEE7. Knovel8. New World Records: DRAM 9. READEX/News Bank10. Thomson Gale Reference11. Thomson Scientific12. FindIt@theLibrary: Catalog, LibX, RefPacks,
Search360, EResources, Research Guides
Extra raffle item questions:Why did you attend?
What did you learn?
Corporate event FITS
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Quiz ‐ FITS ? Why or why not ?
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Quiz ‐ FITS ? Why or why not ?
Social media that FITS
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Growth of social media
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http://socialmedia4us.wordpress.com/2012/12/08/the‐social‐media‐revolution‐2013‐by‐equalman/
FITS that fit in… outside the US
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Value added events work best, e.g. paper submission tips
Create visual slides
Have a translator in attendance
Learn a few words in Chinese
Fun
Reduce wording!
Use appropriate social media – Facebook, Twitter or Youtubearen’t accessible in China
Use Weibo, Renren, Xiaonei, Youku, etc.
Weibo – Chinese language Twitter
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More FITS for China
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IEEE Xplore agenda
how to search the IEEE Xplore more effectively
how to set up alerts on your favorite technology, professor and institutes
how to submit a paper to IEEE journals and conferences
how to become an IEEE member
Competition rules
1-3 students as a group
paper exam + hands-on exam
certificates and gifts for top winners
This FITS, too!
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"Hunting for IEEE Editors“
Challenge for students: Identify the most IEEE editors
List submitted to the IEEE China Office account at Sina Weibo
Top winners announced at Sina Weibo every week; every month top participants receive small gifts from IEEE
It’s your choice.
Are you WAITINGto be discovered?
Or CHOOSINGto be discovered?
Special Thanks to :
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Kristen FitzpatrickIEEE University Partnership Program [email protected]
Qing Li IEEE Client Services Manager – [email protected]
For enormous graphics assistance
For input from China
Please give us your feedback in this quick survey at :
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http://www.surveymonkey.com/s/52Q5Q58
Ruth WolfishIEEE Client Services Manager – US & [email protected]
