Marketing... · Terumo Thermo Fisher Scientific ... project team, or project TOTAL SUBSCRIBERS. 201...
12
2018 MARKETING PLANNER techbriefsmedia.com Published by #1 in editorial quality — featuring exclusive reports of new technologies engineers can apply to design and manufacture better medical products The largest-circulation medical design magazine and the ONLY ONE audited by BPA — ensuring you are reaching the HIGHEST-QUALITY audience THE DESIGN CONTEST 2018 ENTER TO WIN $20,000 GRAND PRIZE createthefuturecontest.com www.medicaldesignbriefs.com
Transcript of Marketing... · Terumo Thermo Fisher Scientific ... project team, or project TOTAL SUBSCRIBERS. 201...
2018 MARKETING PLANNER
techbriefsmedia.comPublished by
#1 in editorial quality — featuring exclusive reports of new technologies engineers can apply to design and manufacture better medical products
The largest-circulation medical design magazine andthe ONLY ONE audited by BPA — ensuring youare reaching the HIGHEST-QUALITY audience
THE
DESIGN CONTEST 2018
ENTER TO WIN $20,000 GRAND PRIZEcreatethefuturecontest.com
www.medicaldesignbriefs.com
2018 AUDIENCE PROFILE
2 MEDICAL DESIGN BRIEFS ■ 2018 MARKETING PLANNER
Medical Design Briefs targets engineers at the front end of the product development process, when critical decisions are made on specs and vendors. Our mission is to spark the next big idea by providing designers with the latesttechnology advances they can apply to new medical devices, instruments, and systems.
Medical Design Briefs’ circulation is the largest in the industry — over 40,000 qualified subscribers.With our pass-along rate of 1.2 readers per copy,* Medical Design Briefs reaches more than 88,000engineers and managers per month!
*Source: Signet Research Inc., Reader Profile Report, July 2017
Here’s what our readers are saying about Medical Design Briefs:
Source: Signet Research Inc., Reader Profile Report, July 2017
Silicone Pump Segments: Molded or Extruded?
Integrated Home Health Monitoring
Linear Actuators for High-Speed, Low Load
Applications
Multiphysics Simulation: Enhancing Performance
and Safety of Implantables
Design Validation and Regulatory Requirements
From the Publishers of
www.medicaldesignbriefs.comJanuary 2017
Silicone Pump Segments: Molded or Extruded?
Integrated Home Health Monitoring
Linear Actuators for High-Speed, Low Load
Applications
Multiphysics Simulation: Enhancing Performance
and Safety of Implantables
Design Validation and Regulatory Requirements
From the Publishers of
www.medicaldesignbriefs.com
July 2017
Implementing UDIServo-Actuated Molds for Medical ManufacturingA Sense of Touch for Surgical Robotics
SPECIAL SECTION:Technology Leaders inMotors & Motion Control
3MAbbott LaboratoriesAgilent TechnologiesAllerganBaxter InternationalBayerBecton DickinsonBoston ScientificC.R. Bard, Inc.Cardinal HealthCarefusionDanaherDentsply InternationalEdwards LifesciencesEli Lilly & CompanyEssilor
EthiconFresenius Medical CareFujifilm HoldingsGE HealthcareHitachi Medical Systems AmericaHologicHospiraIntuitive SurgicalJohnson & JohnsonKimberly-ClarkMedtronicMerck & Co.NovartisNuVasiveNxStage MedicalOlympus Corp.
OssurPall Corp.Parker HannifinPerkinElmer, Inc.PfizerPhilips HealthcareProcter & GambleSiemens HealthcareSmith and NephewSt. Jude MedicalStryker CorporationTerumoThermo Fisher ScientificToshibaVarian Medical SystemsZimmer
Medical Design Briefs reaches the top OEMs:
“ VERY useful, it keeps me aware of new technologyand provides good articles that improve myknowledge base.”
“ Very good for constant updates on new R&D and products.”
“ I use the magazine to keep track of what’s goingon in the medical market and also to see whatmy competitors are doing.”
2018 MARKETING PLANNER ■ MEDICAL DESIGN BRIEFS 3
AUDIENCE PROFILE 2018
PRODUCTS MDB SUBSCRIBERS RECOMMEND, SPECIFY, OR AUTHORIZE FOR PURCHASE
MDB SUBSCRIBERS HAVE MANAGEMENT-LEVEL DECISION-MAKING AUTHORITY
FROM INITIAL CONCEPT THROUGH MANUFACTURING, MEDICAL DESIGN BRIEFS SUBSCRIBERS ARE INVOLVED IN ALL ASPECTS OF PRODUCT DEVELOPMENT
Source: BPA Worldwide Brand Report, June 2017
Rapid Prototyping/3D Printing 15,069 Lasers and Laser Systems 12,960 Optics/Optical Components 14,303 Fluid Handling/Pumps and Valves 14,568 Motors & Drives 16,821 Motion Control/Positioning Equipment 16,475 Mechanical Components 18,275 Connectors/Interconnections/Switches 18,207 Packaging/Enclosures 14,704 Adhesives & Coatings 14,998 Plastics/Composites 16,521 Metals 15,943 Data Acquisition 18,407 Sensors/Transducers/Detectors 21,145 ICs & Semiconductors 15,998 Power Supplies & Batteries 16,141 Test & Measurement Instruments 22,317 Design/Analysis/Simulation Software 15,622 Contract Services Design/Manufacturing/Test 15,652
0 5,000 10,000 15,000 20,000 25,000
0
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% Design & Development Engineering
63%Testing &
Quality Control
34%
Manufacturing & Production
36%
Engineering Management
36%
General & Corporate
Management
38% Basic R&D
40%
65%of MDB subscribers manage an engineering department, project team, or project
TOTAL SUBSCRIBERS
2018 EDITIONS/GUIDES
4 MEDICAL DESIGN BRIEFS ■ 2018 MARKETING PLANNER
Medical Manufacturing and MachiningMedical Manufacturing and Machining is a demographic supplement, bound into the center ofMedical Design Briefs in April and October.
Targeted to over 19,000 MDB subscribers involved in manufacturing, production, and qualitycontrol, Medical Manufacturing and Machining will feature in-depth coverage of the tools andtechniques companies are using to create the latest medical components and systems.
Technology Leaders SeriesBe recognized as a leader in your particular technology and showcased as a top supplier.Promotion packages include print and digital ads, company profiles, and a TechnologyLeaders E-zine to be compiled at the end of the year and hosted on the MDB Web site for the following year. Get a FREE 1/2 or full page company profile with your paid ad ofequal size.
Topics Include: • Electrical Connectors/Wires/Cables • Motors & Motion Control/Robotics • Testing • Electronics • Tubing/Extrusion • Contract Manufacturing/Outsourcing • Materials/Coatings/Adhesives • Gas/Fluid Handling/Pumps
• Additive Manufacturing
Guides & Directories Earn FREE company profiles with your full or half-page ads in these highlypopular guides — and feature your company logo/contact information inlistings running in the product and service categories of your choice.
The guides run in all printed copies and are also published online atmedicaldesignbriefs.com for an entire year.
Contract Manufacturing/Outsourcing Guide & Directory — June 2018
Annual Product Buyers Guide — December 2018
The Inside Story — MDB’s Exclusive InterviewTake advantage of this unique opportunity to tell your company’s story about how your technology,product, or capability is having an impact on the Medical Device Industry.
The Inside Story is an exclusive, one-page interview that runs as a spread with a full-page ad. The full interview will be posted on medicaldesignbriefs.com for 12 months, providing additionalexposure. The Inside Story is limited to one interview per issue.
From the Publishers of
www.medicaldesignbriefs.com
2017 Technology Leaders
44 www.medicaldesignbriefs.com 2017 Outsourcing Guide
Microlap Technologies, Inc.Phone: [email protected]
Minnesota Rubber & Plasticswww.mnrubber.com
Minnetronixwww.minnetronix.com
MTD Micro Moldingwww.mtdmicromolding.com
New Concept Technology, Inc.www.newconcepttech.com
New England Wire TechnologiesPhone: [email protected]
Nexcore Technology, LLCwww.nexcoretech.com
Nippon Pulse America, Inc.www.nipponpulse.com
Nordson MEDICALPhone: 970-267-5200kara.holmstrom@nordsonmedical.comwww.nordsonmedical.com
Okay IndustriesPhone: [email protected]
Orchid Orthopedic Solutionswww.orchid-ortho.com
Penn United Technologies Inc.www.pennunited.com
Phillips-Medisize Corp.www.phillipsmedisize.com
Plastics Onewww.plastics1.com
Poly-Med, Inc.www.poly-med.com
Precision AssemblyTechnologies, Inc.www.pat-inc.com
Promex Industrieswww.promex-ind.com
Providienwww.providienmedical.com
RBC Medical Innovationswww.rbccorp.com
Scapa Healthcarewww.scapa.com/healthcare
SMC Ltd.Phone: [email protected]
Solar Atmosphereswww.solaratm.com
Spectrum Plastics GroupPhone: [email protected]
Stock Drive Products/SterlingInstrumentwww.sdp-si.com
Sussex Wirewww.sussexwire.com
The Tech Groupwww.techgroup.com
Tegra Medicalwww.tegramedical.com
Teleflex Medical OEMPhone: [email protected]
Trianglewww.trianglemfg.com
TyTek Medicalwww.tytekmedical.com
Weiss-AugPhone: [email protected]
ZeusPhone: [email protected]
Disposables
Elcam Medicalwww.elcam-medical.com
Eldon Jameswww.eldonjames.com
Fischer Connectorswww.fischerconnectors.com
Flambeau Medical MarketsGroupPhone: [email protected]
Phase 2www.phase2medical.com
Poly-Pipets, Inc.Phone: [email protected]
SP Medical A/Swww.sp-medical.com
Super Brush LLCwww.superbrush.com
Electronic Manufacturing Services
A2e Technologieswww.a2etechnologies.com
Absolute EMSwww.absoluteems.com/medical
Cirtronics Corporationwww.cirtronics.com
Creation Technologieswww.creationtech.com
EMAC Inc.www.emacinc.com
EPCOS Inc., a TDK GroupCompanywww.epcos.com
Etratechwww.etratech.com
Forma Medical Device Designwww.formamedicaldevicedesign.com
Hightec MC AGwww.hightec.ch
International Manufacturing ServicesPhone: [email protected]
Janco Electronics, Inc.www.janco-electronics.com
Keystone Electronics Corp.Phone: [email protected]
Lairdwww.lairdtech.com
Micro Systems Technologies, Inc.Phone: +41 44 804 63 [email protected]
NEOTechwww.neotech.com
New England Wire TechnologiesPhone: [email protected]
PalPilotwww.palpilot.com
QoSTronicswww.qostronics.com
Spartonwww.sparton.com
Stellartech Research Corp.www.stellartec.com
Steute Meditech, Inc.Phone: [email protected]
2017 Outsourcing DirectoryContract Manufacturing continued
The Critical Role of
Material Performance
and Processing Datapage34
Directory of
Outsourcing Servicespage40
www.medicaldesignbriefs.comCover image supplied by
Dow Corning
OUTSOURCING DIRECTORYYour Guide to Medical Contract Manufacturers2017
2018 MARKETING PLANNER ■ MEDICAL DESIGN BRIEFS 5
GLOBAL ENGINEERING & MANUFACTURING DATABASE
Do you believe that actions speak louder than words?
Then we believe you need to take a look at GEM, the Global Engineering & Manufacturing database. GEM amplifies your marketing program by marrying richbehavioral data to the most detailed demographics in the industry. That means you can reachprospects with demonstrated levels of engagement in the technologies and industries that youcare about, adding efficiency and effectiveness to your marketing communications program.
Most marketing databases begin and end with demographics—who people are,not what they do.
The GEM advantage is rooted in behavior—what they bought, attended, read,visited, and more—all cross-referenced to a detailed taxonomy.
Over 1.2 million GEM records leverage customer behavior from SAE International,the global leader in automotive and aerospace standards and engineering IP, andcombine it with detailed reader data from Tech Briefs Media Group, publisher ofTech Briefs, Medical Design Briefs, Automotive Engineering, Aerospace & DefenseTechnology, and more.
The result is comprehensive coverage of the design engineering universe, with cascading levels of engagement. That means you can tailor your marketing communication lists to your exact specifications in the lead-nurturing process.
Here’s an example of how it works:
• Start with design engineers in the bio/medical industries• Factor in employees at GE, Medtronic, and Boston Scientific• Add a layer of engagement—subscribers to Medical Design Briefsand registrants to bio/medical webinars
• Match to specifiers of vision systems and electronics• Refine to those showing activity in the past 60 days
Congratulations! You just identified key decision-makers early in the design cycle for diagnostic equipment, ripe for conversion to Marketing-Qualified Leads.
• Actions speak louder than words.
• Time to take action and get the GEM advantage.
• Make GEM the cornerstone of your integrated marketing program.
2018 EDITORIAL CALENDAR
6 MEDICAL DESIGN BRIEFS ■ 2018 MARKETING PLANNER
Features & Applications
Technology Highlights
Product Focus
Special AdvertisingSection: MedicalDesign Briefs Leadership Series
Departments &Columns
Bonus Coverage
Editorial Closing
Space/MaterialClosing
February
Fluid Handling/Pumps
Sensors
ManufacturingEquipment
Plastics
CardiovascularMiniaturization
Power Supplies
Technology Leadersin Testing
R&D Roundup
Global Innovations
New Products/Services
Medical Design &Manufacturing WestAnaheim, CAFeb. 6-8
Dec. 4, 2017
Jan. 2/Jan. 9
January
FDA Validation &Design Compliance
Medical Lasers/Biophotonics
Tubing/Extrusion
Ad ReadershipStudy Issue
Orthopedics/Implants/Prosthetics
Motors & MotionControl
Technology Leaders inElectrical Connectors/Wires/Cables
R&D Roundup
Global Innovations
New Products/Services
BIOS/Photonics WestSan Francisco, CAJan. 27-28
Nov. 3, 2017
Dec. 1/Dec. 8, 2017
May
Digital Health/Wearables
Disposables/Single-Use Devices
Cardiovascular
Molding
Nanotechnology
Fluid Handling
TechnologyLeaders in AdditiveManufacturing
R&D Roundup
Global Innovations
New Products/Services
March 5
April 2/April 9
June
Silicones & Polymers
Materials/Coatings/Adhesives
3D Printing
Annual ContractManufacturing/Outsourcing Guide & Directory
ElectronicComponents
Tubing
R&D Roundup
Global Innovations
New Products/Services
Medical Design &Manufacturing EastNew York, NYJune 12-14
MedInnovationBoston 2018Waltham, MAJune 25
April 6
May 1/May 8
April
Real-TimeDiagnostics
Materials/Coatings/Adhesives
Testing
Special Supplement:MedicalManufacturing & Machining
Product Design/Aesthetics
Thermal Management
LaserMachining/Marking
Technology Leadersin Materials/Coatings/Adhesives
R&D Roundup
Global Innovations
New Products/Services
Design of MedicalDevices ConferenceMinneapolis, MNApril 10-12
BIOMEDevice BostonBoston, MAApril 18-19
RAPID 2018Fort Worth, TXApril 24-26
Feb. 5
March 1/March 8
March
ContractManufacturing/Prototyping
Electrical Connectors/Wires/Cables
Connectivity/Internetof Things
Robotics forRehabilitationDevices
Software
MechanicalComponents
Technology Leadersin Tubing/Extrusion
R&D Roundup
Global Innovations
New Products/Services
Jan. 5
Feb. 1/Feb. 8
2018 MARKETING PLANNER ■ MEDICAL DESIGN BRIEFS 7
EDITORIAL CALENDAR 2018
Submit all editorial material for Medical Design Briefs to Sherrie Trigg,Director of Medical Content and Editor, at [email protected].
Features & Applications
Technology Highlights
Product Focus
Special AdvertisingSection: MedicalDesign Briefs Leadership Series
Departments &Columns
Bonus Coverage
Editorial Closing
Space/MaterialClosing
August
Tubing/Extrusion
Orthopedics/Implants/Prosthetics
Digital Health/Embedded Systems
CybersecuritySensors/Wearables
Connectors/Wires/Cables
R&D Roundup
Global Innovations
New Products/Services
June 4
July 2/July 9
July
FDA Validation &Design Compliance
Motors & MotionControl
Disposables
Ad ReadershipStudy Issue
Surgical Instruments/Systems
Imaging
Molding
Technology Leadersin Motors & MotionControl/Robotics
R&D Roundup
Global Innovations
New Products/Services
May 4
June 1/June 8
November
Tubing/Extrusion
Gas/Fluid Handling/Pumps
Create the FutureMedical CategoryWinners
ThermalManagement
Power Supplies
ManufacturingEquipment
TechnologyLeaders inGas/FluidHandling/Pumps
R&D Roundup
Global Innovations
New Products/Services
Medical Design & ManufacturingMinneapolisMinneapolis, MNNovember
BIOMEDevice SanJoseSan Jose, CADecember
Sept. 7
Oct. 1/Oct. 8
December
Manufacturing/Prototyping/Molding
Bioelectronics
Materials/Coatings/Adhesives
Annual ProductBuyers’ Guide
Cardiovascular
Test &Measurement
R&D Roundup
Global Innovations
New Products/Services
Oct. 5
Nov. 1/Nov. 8
October
Outsourcing
Materials/Coatings/Adhesives
SpecialSupplement:MedicalManufacturing & Machining/Robotics
MechanicalComponents
Imaging/Optics/Diagnostics
Specialty Metals
TechnologyLeaders inContract Mfg./Outsourcing
R&D Roundup
Global Innovations
New Products/Services
10X MedicalDevice ConferenceSan Diego, CAOct. 2-4
Aug. 6
Sept. 4/Sept. 11
September
Test & Quality Control
Manufacturing &Prototyping
Device Identification
Sterilization/Packaging
Pumps/Valves
Technology Leadersin Electronics
R&D Roundup
Global Innovations
New Products/Services
AdvaMed 2018San Jose, CASeptember
July 6
Aug. 1/Aug. 8
2018 LEAD-GEN PRODUCTS
8 MEDICAL DESIGN BRIEFS ■ 2018 MARKETING PLANNER
E-NewslettersMedical Design Briefs’INSIDER E-newsletterfeatures exclusivetechnology reports and new productannouncements. Clicks onyour sponsor message orbanner ad generate full-contact leads.Sponsorships are limited tothree sponsor messagesand three banner ads andsell out quickly.
Medical Design Briefs INSIDER E-newsletters:• Medical — 2x Monthly• Medical Manufacturing & Machining — 2x Annually
Spotlights This dedicated e-maildeployment features yourcompany’s white paper,video, or webinar. Youchoose your audience fromour GEM database, andwe’ll guarantee full-contactleads...plus, host yourwhite paper or video for 6 –12 months for ongoing leadgeneration.
Dynamic White Paper Let us turn your existing white paper into a 10-minuteaudio/visual experience for your target audience. We willdevelop the PowerPoint presentation and voiceover, andyou’ll receive full-contact lead generation from registration,
and 12 months of white paperdownloads.
White PaperLibraryWe host your technicalpapers online for a full year,producing leads fromengineers who downloadyour content. Papers arehighlighted in a quarterly lead-gen e-mail, as well as onmedicaldesignbriefs.com and techbriefs.com.
Engineering E-SourceUse this low-cost e-blast togenerate full-contact leadsfrom brand new prospects.Deliver your latest productannouncements to OEMdesign engineers andmanagers with purchasingpower.
The Medical edition deploys 18x Annually.
WebinarsWebinars are a great opportunity to co-brand your companywith Medical Design Briefs and garner targeted sales leads.Your 30- or 60-minute event will feature live presentations,video, and audience Q&A. We handle Webinar production,promotion, and attendee registration. We’ll archive yourevent on medicaldesignbriefs.com, and you’ll continue toreceive leads for a full year.
2018 MARKETING PLANNER ■ MEDICAL DESIGN BRIEFS 9
ONLINE PRODUCTS 2018
Tech Talks10- or 20-minute pre-recorded Tech Talks are an effective,cost-efficient way for your company to maximize ROI from
your presentation materials,and get customized results!We’ll target your messageto key stakeholders withinour vast database of morethan 1.2 million engineersand managers.
Tech E-CardsLet us create custom-designede-mail postcards to send toyour best prospects. Our TechE-Cards are a personalized, yetcost-effective tool to generateleads and boost sales with adedicated e-mail deployment.
Free Samples ProgramFeature your products in the Free Samples Section on theMedical Design BriefsWeb site. Get your samples into the hands of key engineers and decision-makers during thecritical stages of the design process.
Each product sample will receive full-contact lead reportsand additional promotion in the INSIDER E-newsletter and in a print ad in Medical Design Briefs.
OnlineMedicaldesignbriefs.comSpotlights daily news updates, an industry newsfeed on regulatory approvals,industry leadership news, expansions/moves, mergers/acquisitions, awards,and more. Also included are feature articles, videos, white papers, on-demandWebinars, interviews, and free samples, along with a digital version of themagazine. A variety of banner and sponsorship opportunities are available.
Tech Briefs TV Bring your brand to life with the sight, sound, and motion of video at techbriefs.tv. Put your message in front of the Tech Briefs designengineering community as they watch cutting-edge video from R&Dleaders worldwide. More than 1,000,000 total video views! Sponsor your own channel and receive a fully integrated promotion package.
THE ENGINEERING INNOVATION CHANNEL
2018 CUSTOM MEDIA
10 MEDICAL DESIGN BRIEFS ■ 2018 MARKETING PLANNER
Custom MediaE-NewslettersCustom E-newsletters area great way to build brandawareness, educate yourexisting customers, andgenerate leads. We offer a variety of custom E-newsletters — you cansupply all content, somecontent, or let MedicalDesign Briefs editorscreate the content for you.We handle design,production, anddeployment. You receive leads from clicks on all linked items.
Magazines/E-ZinesShare application stories,customer testimonials, andsuccess stories with yourcurrent and prospectivecustomer base. Digital andprint options available.
We provide an easy,turnkey service!
White PaperWriting/Editing Are you short on marketingresources? We’re here tohelp—we can write, produce,and host your technical paper.You’ll receive full-contact leadsfrom engineers who downloadyour content, and you’ll havefull and unlimited use of yourwhite paper content.
Webinar Conversionto White PapersTransform your existingWebinar content into anexecutive summary briefing.Generate greater use of thecontent, produce additionalleads, and drive views of youron-demand Webinar.
SnapAppAudience Engagement Tool/Custom Research Create content marketing andaudience engagement that drivelead-gen and profile prospects. Allwith an interactive content creationplatform that empowers marketersto create, publish, and measurecompelling audience experiences.
Choose from the followinginteractive content types:• Assessments & Personality Tests• Calculators• Knowledge Tests & Quizzes• Polls & Surveys
Contests/Sweepstakes Let us host your sweepstakesor contest. We’ll handledesign, execution, promotion,and lead collection. Withmore than a decadeproducing the premier globalengineering contest, we canput that experience to workfor you.
Sponsorship OpportunityThe Create the Future Design Contest, now in its 16th year, is the premier global design competition. Each year, thereare more than 1,000 entries and 1,000,000 page views atwww.createthefuturecontest.com.
THE
DESIGN CONTEST 2018
NOW IT’S YOUR TIME TO SHINE!ENTER TO WIN $20,000 GRAND PRIZE
createthefuturecontest.com
P R I N C I P A L S P O N S O R S C A T E G O R Y S P O N S O R S P R I Z E S P O N S O R S
TM
2018
Engineering the
Perfect Snack
Cornell UniversityPAGE 7
THE MULTIPHYSICS SIMULATION MAGAZINE
COMSOL NEWS
THE RUMBLE AND
ROAR OF MAHINDRA
MOTORCYCLESPAGE 14
Custom designed
hi-� transducersat Xi Engineering and WAT
PAGE 4
www.comsol.com
2017
Sponsored by
Product innovation without foundationalsimulation practices is a recipe for disaster.Inside, you’ll read about how the “StartupEcosystem” of entrepreneurs/startups,incubators, accelerators, and investors areviewing simulation as an “up-front must” in thenew product design and innovation process.
ANSYS Startup Program:Simulating the Future
2018 MARKETING PLANNER ■ MEDICAL DESIGN BRIEFS 11
PRINT SPECIFICATIONS & REQUIREMENTS 2018
Publication Trim Size: 7.875" x 10.5"
Standard space sizes in inches:
WIDTH DEPTHTwo-Page Spread (w/Bleed) 16" 10.75"Page (Bleed) 8.125" 10.75"Page (Non-Bleed) 7" 9.625"2/3 Page 4.5" 9.625"1/2 Page Horizontal 7" 4.625"1/2 Page Vertical 3.375" 9.625"1/2 Page Island 4.5" 7.25"1/3 Page Square 4.5" 4.625"1/3 Page Vertical 2.125" 9.625"1/4 Page 3.375" 4.625"1/6 Page 2.125" 4.625"
Live Matter: For safety, keep at least .375" from trim.
Binding: Saddle-stitched.
Display Advertising Materials: All ads (other than 1/12-pageliterature ads) should be supplied as complete digital files.
*Please note that your ad will appear in print as well as the digital edition of Medical Design Briefs. For best reproduction quality, use vector-basedgraphics and type wherever possible.
Preferred Format: PDF/X-1a:2003 (one page per file)Other formats may be accommodated on request.
File Naming: PDFs should be named by the advertiser’s name,issue date, and PDF extension, ie. “COMSOL Ad 0918.pdf”.
Size/Layout: Ad must be made to appropriate size. (See above)
Bleed: Supply files with a minimum 1/8" (.125") bleed on allsides with crop marks offset at least 12 points or 1/8".
Resolution: All PDFs must contain 300-dpi image files and 1200-dpi for line art. Images with higher resolutions will bedownsampled accordingly. PDFs with lower resolutions will result in an inferior print quality that will not be the publisher’sresponsibility.
Compression: PDFs should have no compression.
Fonts: All fonts must be embedded.
Color: All images must be in CMYK mode. Do not use RGBimages, spot color or index color, and do not embed a color
profile. PDFs with these color attributes will be converted to CMYK, which may result in an undesirable color shift. Publisher cannot be responsible for files supplied in formats other than CMYK.
Output Preview:When viewing PDFs in Adobe Acrobat, activate"Simulate Overprint Preview" in the Advanced/Print Production/Output Preview menu item to ensure what you see on-screenaccurately represents what will print in the magazine.
Proofs: Proofs that accurately represent the digital file arerequired for all digital file submissions. Publisher cannot beresponsible for materials submitted without proofs.
e-mail: Files may be sent to: [email protected]. Youneed JavaScript enabled to view it. The advertiser’s name and theissue date should be entered in the subject field. Compress filesusing Stuffit or Zipit.
Contact Information: Please include the name and telephonenumber of the person responsible for creating the files.
Product Spotlight Materials: For 1/12-page ads, send a photo ofyour product or literature as a digital file (TIFF, EPS, or PDF), along with40-50 words of copy, a headline + URL. Medical Design Briefs willhandle layout and design of your literature ad at no additional charge.
Transmission/Mailing Instructions: Send contracts, insertionorders, and ad materials to:
Tech Briefs Media GroupProduction Department 261 5th Avenue, Suite 1901New York, NY 10016e-mail: [email protected]: 212-490-3999
Terms of Sale:1. Agency discount: 15% of gross space, color, and position
charges2. Invoices are payable upon receipt3. Prepayment discount: contact your sales representative
Changes & Cancellations: All changes to scheduled advertisingmust be received in writing by the production department by the25th of the month, two months prior to issue date.
Closing Dates: First of the month preceding issue date fororders, eighth of the month preceding issue date for materials.
Questions regarding file preparation? Call 212-490-3999 and ask for the production manager of Medical Design Briefs, or for more info visit:www.techbriefsmedia.com/digitalspecs
Sales Representatives
New England/QCEd Marecki+1.401.351.0274 [email protected]
ConnecticutStan [email protected]
New York/OhioRyan [email protected]
Mid-AtlanticJohn [email protected]
Midwest/Central CanadaBob [email protected]
Chris Kennedy+1.847.498.4520 x3008 [email protected]
Southeast/TXRay [email protected]
Southern CA, AZ, NM, RockyMountain StatesTim [email protected]
Northern CA, OR, WA, WesternCanadaCraig Pitcher+1.408.778.0300 [email protected]
EuropeJoseph [email protected]
Integrated Media ConsultantsAngelo [email protected]
Christian [email protected]
Casey [email protected]
Patrick [email protected]
Todd [email protected]
Rick [email protected]
Scott [email protected]
Corporate Sales Team
Helene BeckAssociate Publisher, Medical Design Briefs+1.908.300.2538 [email protected]
Desiree StygarSales Director, Medical Design Briefs+1.908.300.2539 [email protected]
John MurrayVP of [email protected]
Debbie RothwellDirector of Marketing,Custom Media/[email protected]
Bill CarielloDirector, Audience Data Sales & [email protected]
Sherrie TriggDirector of MedicalContent and [email protected]
Regional Sales
261 Fifth Ave., Suite 1901New York, NY 10016 USA+1.212.490.3999
All insertion orders should be submitted to: [email protected] should be submitted to: Magazine Products — [email protected] Products — [email protected]
www.techbriefs.com
Engineering E-SourceHeadline—40 words of copy, an image, and a Web linkImage specs: JPEG, PNG, or GIF file with a resolution up to 150 x 150 pixelsMaterial deadline: Two weeks prior to transmission date
White Paper SpotlightLogo, image, headline, 150-word description, and link to a PDFof your White Paper
Video SpotlightLogo, image, headline, 150-word description and link to video
E-NewslettersBANNER ADSTop Banner: Leaderboard — 728 x 90 pixelsBanner #2, #3: Right vertical banners — 120 x 240 pixels
SPONSOR MESSAGESHeadline: 50 characters max (including spaces)
Message: 500 characters max with spaces (no paragraphbreaks) and one hyperlinkImage: 125 x 125 pixels — JPEG, PNG, or GIF (no animation)
SPONSORED LINKS/EVENT ALERTSHeadline: 50 characters max (with spaces)Message: 150 characters max (with spaces) and one hyperlink
Web Site Banner AdsMIN. SIZE MAX. SIZE
Leaderboard 900 x 90 1800 x 180Medium Rectangle 300 x 300 450 x 450Half Page Banner 300 x 600 450 x 900Full Banner 900 x 90 1800 x 180Half Banner 300 x 50 450 x 75Square Button 200 x 100 300 x 150
File Formats: JPEG, PNG, GIF, or HTML5Maximum File Size: 75KB
Send all files to: [email protected]
2018 DIGITAL PRODUCT SPECIFICATIONS & REQUIREMENTS
