Marketing Talk - NUIG February 2012
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Transcript of Marketing Talk - NUIG February 2012
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BLACKNIGHT
Marketing On A Shoestring – Using silly marketing & good design to punch above your weight
Domain Registrar – Hosting Provider
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BLACKNIGHT
Michele Neylon Founder / CEO Blacknight Contact: http://mneylon.tel @mneylon http://michele.me/blog http://b.log.ie
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Overview Online - obvious Offline / traditional – it’s still important
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BLACKNIGHT
Ireland is small The world is big
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Punch above your weight! Small energetic company can have a
BIG impact
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BLACKNIGHT
Have FUN
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BLACKNIGHT
Good Marketing => Sales => Money Bad Marketing => Failure Big budget != success Clever marketing + small budget =
success??
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Work hard SEO SEM Social Media Virals (the “Holy Grail”) Email marketing Blogging Customers as advocates
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BLACKNIGHT
Patience & Perseverance = key Repeat and repeat again Permission => success Spam => failure Did I say “repeat”?
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BLACKNIGHT
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Where is your audience? Do they read blogs? Which ones? Do they read magazines? Newspapers? Is there a community? Are you part of it? Do they use social media? What do they need? Why? What do they care about? Go to your audience – they won’t come
to you
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Simple Things You Can Do Setup an email signature with links Signature on forums etc., (NB: don’t
spam) Business card – with links Contribute via mailing lists, forums,
social media etc
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Design / Branding It pays off Cheap looks nasty First impressions last Consistency – quality - style
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Media Buying (online + off) Publisher needs the sale You want the advertising – you don’t
need it Rate cards are works of fiction ABC figures are meaningless (mostly) Learn to say “no” If they won’t sell at your price then walk
away
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Social Media - Possible Business Threats Drunk tweeting / Posting from the wrong
account.. Sharing inappropriate content (local Irish
politicians keep doing this!) Checking in on Foursquare / Facebook
etc., from secret meetings Oversharing info Privacy controls still “not there” Solution? Education and thought ..
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Tools? Desktop – Tweetdeck, Ipad – Tweetdeck, twitter, oosfora Browser – hootsuite, BufferApp,
Crowdbooster Mobile – Facebook, hootsuite, tweetdeck
and hundreds more Monitoring tools – lots out there
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BLACKNIGHT
People To Read Problogger – lots of good stuff Seomoz – everything SEO related Seth Godin Gary Vee Jay Conrad Levinson TheNextWeb, Mashable – find out what’s
going on
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BLACKNIGHT
Questions? Complaints? Photo credits: IStockPhoto http://www.flickr.com/photos/forbairt
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