Marketing Tactical Plan
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Transcript of Marketing Tactical Plan
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Instructions: Use this template to track the marketing tactics you need to complete as you carry out your marketing strategy.
Status key: On track
Minor glitches that need attention but will not delay the deliverable
Task Owner
Actual
Expense Mar Apr May Jun Jul Aug Status Comments
Complete the productsrequirement definition document Tom $1,500
COMPLETE. Task was in progress for twomonths and finished at the end of April.
Review with productdevelopment team; gatherfeedback; incorporate feedback Tom 400
Tom has set up a meeting with the teamnext week.
Give document to productdevelopment for prototype
development Michelle 500
we need to work around her absence. Wewill be able to complete this task, but weneed to make sure that the schedule doesn't
slip.
Total Expense:Total Elapse Time: 3Dependencies on:
Dependencies for:General comments:
Task Owner Expense Mon Mon Mon Mon Mon Mon Status Comments$0
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Marketing strategy
Major glitches that need attention and will (or most likely will) delay the deliverable
Marketing Tactical Plan
Products requirements definition (Sample)
Months$2,400
Pricing, Marketing communications activities
Initial feedback from product development team was very positivethings are looking good!
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Task Owner Expense Mon Mon Mon Mon Mon Mon Status Comments$0
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Task Owner Expense Mon Mon Mon Mon Mon Mon Status Comments$0
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$0Months
[Key Marketing Deliverable]
Months$0
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[Key Marketing Deliverable]
$0Months
[enter key marketing deliverables that provide input to this marketing deliverable]
[enter key marketing deliverables that receive or are dependent on input from this marketing deliverable]
[Key Marketing Deliverable]
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Task Owner Expense Mon Mon Mon Mon Mon Mon Status Comments$0
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Total Expense:
Total Elapse Time:Dependencies on:
Dependencies for:General comments:
Months
[enter key marketing deliverables that provide input to this marketing deliverable][enter key marketing deliverables that receive or are dependent on input from this marketing deliverable]
$0
