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Marketing t hi-nkahathoughtleaders-7may13
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http://thinkaha.com – page 1Copyright© 2013 THiNKaha® , All Rights Reserved.
We turn corporate
leaders and experts into recognized
thought leaders
THOUGHT LEADERSHIP CENTER OF GRAVITY SERVICE
Mitchell LevyThought Leader Architect
http://thinkaha.com – page 2Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 2Copyright© 2013 THiNKaha® , All Rights Reserved.
Can you imagine any of these situations?
1. Imagine having a community that needs to grow and learn, but you’ve been unsuccessful at either educating or causing the appropriate behavioral change.
2. Imagine having experts in an area but not being known for it.3. Imagine seeing your competitors taking credit for and getting airplay for
areas you have better products and services.
http://thinkaha.com – page 3Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 3Copyright© 2013 THiNKaha® , All Rights Reserved.
THiNKaha can make some or all of our books, plus other digital assets available to your audience.
Educate your audience on key topics. It’s a great way to help drive a behavioral change.
Imagine being the Thought Leader (the Center of Gravity) Powering a Subscription Service with Valuable Digital Content
Curation Expert: You anoint the recognized “Branded” thought leader owning the selection and ongoing addition of content to this service!
http://thinkaha.com – page 4Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 4Copyright© 2013 THiNKaha® , All Rights Reserved.
Suggested Subset of MarketingTitles to Include
#Demand Generation tweet #My Brand tweet
#Leads to Sales tweet #Presentation tweet
#Plan to Win tweet #Book Title tweet
I’m at a Networking Event—Now What???
Story Telling Your Brand-Online and Offline
I’m on LinkedIn—Now What??? Red Fire Branding
I’m on Facebook—Now What??? The Experience Effect for Small Business
I’m Need a Killer Press Release—Now What???
I’ve got a Domain Name—Now What???
18 Rules of Community Engagement Marketing Campaign Development
Community 101 42 Rules of Marketing
iPad Means Business 42 Rules for Driving Success with Books
Twitter Means Business 42 Rules for a Web Presence that Wins
#Crowdsourcing tweet Digital and Direct Marketing Goose
#Creating Thought Leaders tweet Social Media Geed-to-Geek
http://thinkaha.com – page 5Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 5Copyright© 2013 THiNKaha® , All Rights Reserved.
Put the Content Curator as the center of gravity for the audience serviced. Become definitive source for related content. Become a destination site for all domain information relevant to your audience. Link related content. Repurpose content (sell chunks). Partner with affiliated organizations.
Provide a full function search and retrieval capability. Controlled vocabulary (taxonomies) to increase retrieval precision.
Obtain user functionality: take notes, cross-reference document content and make own collections .
Publish Recommended Reading Program content online using a PaaS (Platform-as-a-Service) turnkey framework.
Gain knowledge of customers and user behavior.
Welcome to THiNKaha Center of Gravity Subscription Services Portal
Welcome to THiNKaha Center of Gravity Subscription Services Portal
Key Points to Think About
http://thinkaha.com – page 6Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 6Copyright© 2013 THiNKaha® , All Rights Reserved.
Give Access to Existing Books
http://thinkaha.com – page 7Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 7Copyright© 2013 THiNKaha® , All Rights Reserved.
Your Book
THiNKaha® www.thinkaha.com 42 Rules™ www.42rules.comHappy About® www.happyabout.com
Choose from over 225 of our titles as well as your digital assets…
http://thinkaha.com – page 8Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 8Copyright© 2013 THiNKaha® , All Rights Reserved.
Publications
Courses
Products
Services
User Content
Community
Forums, Blogs…
Administration
Product Support
Publications
Courses
Products
Services
User Content
Community
Forums, Blogs…
Administration
Product Support
ContentContent
Organize and Manage Content Services
View publications
Multi-Language, social networking, search
Create notes, collections, reports, cross-referencing
Organize and Manage Content Services
View publications
Multi-Language, social networking, search
Create notes, collections, reports, cross-referencing
ServicesServices
Give Access to Other Digital Content
NOTE: Having the content curator (the thought leader) driving discussions in this area will heavily influence the audience!
http://thinkaha.com – page 9Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 9Copyright© 2013 THiNKaha® , All Rights Reserved.
With our Subscription Solution, the Thought Leader Becomes the Center of Gravity
We work with you to create the thought leader, the center of gravity for the topic you want to be recognized for and through this vehicle, you can help drive the educational and behavioral changes you’re looking for.
http://thinkaha.com – page 10Copyright© 2013 THiNKaha® , All Rights Reserved.
GOT QUESTIONS?
Mitchell [email protected]
(408) 257-3000
Check out: http://thinkaha.com/thoughtleader/