Marketing SurveyOf Potential MBA Students

Ashish Dhingra14IN610

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Problem Development:

In this project they study the mindset of current MBA aspirants while selection of a MBA college. For this they have used online questionnaire to get responses from random people. From their response they draw conclusion, how these will affect selection process of selecting a MBA institute and specialization.

Methodology

Primary Vs secondary: Primary research is conducted for the first time, involving the collection of data for the purpose of a particular project. Secondary data is second-hand data, collected for someone else’s purpose. In this data used is Primary data. They have choose primary data (Person to person we ask them to fill questionnaire).

Descriptive: We focus on accurately describing the variables considered. It uses quantitative method, particularly questionnaire surveys (online or offline), for example in consumer profile studies, product usage studies, price surveys, attitude surveys, sales analysis and media research. They asked people to fill

questionnaire Qualitative: These Techniques are typically used at preliminary stages of a

research project to identify the basic factors affecting the management problem. The most common forms of qualitative research are discussion groups and in depth

interviews. To understand the particular view of students. Target Audience: Aspirants for MBA/PGDM.

Sampling: For this we have considered Non-random sampling.

Sampling: Where the population elements are accorded a number and a sample is selected by generating random numbers, which correspond to the individual population

elements.

How it has been done: They circulated questionnaire on social media in a group

(current aspirants for MBA)

Data Analysis:

Educational Background:

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Education Background

What encourages them for Management studies:

Work Experience ?

Have You Planned for ?

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Have you heard about PGDM-Sectoral course?

Have you heard any of these PGDM-Sectoral courses?

Factors you would consider while selecting MBA College

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What will be your source of funding?

Findings: 80% of the people prefer MBA after graduation. Now a day’s only 35% of people like Tradeoff. (Job or further

studies). 80% of students encouraging factor for Management mainly their

own wish and family. 57% of the people make earlier preference PGDM-Core.

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There is a huge impact of Collage reputation, Fee structure, Placements.

While selecting Sectoral Banking and finance is the favorable choice.

For payment of fee, 73% of students look for Bank Loan facility.

Limitations:

Limitation of sample size. We have used 16 people. Time constraint, subject to this type of market surveys time plays

an important role. Bound to one sample (we only choose current MBA aspirants

from our links and further from there links). In data analysis we don’t use the analytical tool of cross

tabulation. Comparison of data on different aspects is not possible due to

small sample size.

Conclusion:

For admission students look for Institute Placements, fee structure and their reputation.

Students prefer bank loan, college try to tie up with some banks, so they avail easy loan facility.

There is already a mindset of a student before joining about specialization they want to pursue.

People know about sectoral courses, but they don’t want to join. College should promote their course.

College should also stress on social media promotions.

References:

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Google docs. Random People for filling up form/Social Media. For designing report Microsoft excel/word.

Questionnaire:Name:Email:Educational Background:

Graduation, Post graduation Other

What encourage you to, be interested in Management Studies?: Friends Peers Own decision Social Media Other

Work Experience:

Yes No

Your Target College Or Institution:

Specialization you want to Opt:

Have You Planned for ?

PGDM-Core PGDM-Sectoral

Have you heard about PGDM-Sectoral course?:

Yes No

Have you heard any of these PGDM-Sectoral courses?:

Insurance And Risk Management Retail Banking and Finance Fashion And Design Sustainable Development Analytics Other

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Factors you would consider while selecting MBA College:

Location College Reputation Faculty Research Globle Exposure Fee Structure Admission Curriculum Delivery System Infrastructure (Physical &Academic) Course Structure Placement (Domestic & International) Exchange Program (Abroad) Exchange Program (Abroad)

What will be your source of funding?:

Bank Loan Savings Other

If PGDM-Core why?

If PGDM-Sectoral why?

Responses

8/18/2014 8:41:06 anjuman dhuria sagar.dhuria@gmail.com Graduation8/20/2014

14:36:30 Sunny Sunnymalik603@gmail.com Graduation8/20/2014

23:53:55 Suresh raina Suresh.raina@gmail.com Other8/20/2014

23:57:59 Boss cskppl@gmail.com Graduation

8/21/2014 1:49:19 Visakh issac ninan Visakh_issac@yahoo.co.inPost Graduation

8/21/2014 7:36:54 arjun nainwal arjun008@gmail.com Graduation8/21/2014

12:13:26 Rajat bansal brajat24@gmail.com Graduation8/21/2014

12:40:07 Ajay Grover groverajay0@gmail.com Graduation8/21/2014

12:52:33 Vishwas Sachdeva vishwassachdeva3028@gmail.com Graduation8/21/2014

12:57:10 himanshu sachdeva sachdevahimanshu8076@gmail.com Graduation8/21/2014

13:03:20 Hitesh Jain hiteshjain031@gmail.com Graduation8/23/2014 0:55:17 NIDHI srinidhi0892@gmail.com Graduation

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SRIVASTAVA8/25/2014 1:03:25 priyanka priyankams.bhu41@yahoo.com Graduation8/26/2014 5:29:19 ekta goyal ekta182@gmail.com Graduation