Marketing strategy powerpoint

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Mann Village Apartments 2013 Marketing Strategy

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Transcript of Marketing strategy powerpoint

  • 1. Mann VillageApartments2013 Marketing Strategy
  • 2. August 2013 Fire building expected to be complete 7/31/13 12 down units/$7,704 vacancy loss/per month Preleased four units as of 5/21/2013 Plan to rent for market rent plus $15($685/month) Expected income $8,220/month
  • 3. 4429 Mann Village TerraceFire Construction TimelineJune 30th, 2012 January 23rd, 2013February 27th, 2013
  • 4. 4429 Mann Village TerraceFire Construction Timeline continuedMay 8th, 2013
  • 5. MannVillage & the Indianapolis ColtsMOVE IN BYAUGUST 3rd,GET TICKETS TOTHE COLTSKICKOFF GAME!!PRESEASON GAME1 VS BUFFALOBILLSSUNDAY, AUGUST11th @ 1:30 P.M.PRESENTING
  • 6. Effectiveness/Target FACT: Nobody bleeds BLUE more than the IndyColts fans! Free tickets to a Colts game + New apartmenthome at an affordable price = NO BRAINER!! Target market: Small families, first timerenters, & retirees (everyone loves the Colts!)
  • 7. Cost Efficiency Cost per ticket $12 2 tickets/apartment Total for 12 units $288 Prorate for August 3rdmove in $641/per unit Monthly income afterticket purchase $7,404
  • 8. We will track in OneSite as
  • 9. Thank You!Prepared byMann Village Office StaffVanessa Turner, Property ManagerShannan Turbeville, Sales AssociateBrookelynn Voelz, Sales Associate