marketing strategy of DSP BlackRock mutual fund
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Transcript of marketing strategy of DSP BlackRock mutual fund
DSP BlackRock Mutual Fund
• Joint venture between the DSP Group and BlackRock
• The DSP Group oldest financial services firms in India.
• BlackRock is the largest listed asset management company in the world
Equity funds
Hybrid
Fixed income schemes
Fund of Fund Schemes
Minimum Investment• Regular Plan 5,000• Institutional 1 Cr.• SIP 500 (min 12 installments)Minimum Additional Purchase 1000
Pricing
SWOT Analysis
Strength :• Joint venture of DSP and BlackRock• DSP BlackRock’s marketing strategy has
proved to be effective.• The online presence of DSP BlackRock
Weakness :• A limited customer base is a major weakness
for DSP BlackRockOpportunity :• Change in customer life style• Expanding their customer baseThreat :• Tough competition in the market
Promotions• UBI distributes DSP Black Rock mutual funds• DSP Black Rock quiz index• My Target Value Savings Account• Mutual Fund Investment Awareness Session– IGBS Campus
•DSP Black Rock’s creative business goes to Lowe Lintas and Taproot India
•Ad spends for the brand are estimated at Rs 12-15 crore annually
•Good mix of atl and btl
Advertisements
Advertisement
• Wealthy Call Number DSP Black Rock Mutual Fund
• DSP Black Rock: Growing page numbers
Reference• http://www.dspblackrock.com/• http://www.indiragbs.edu.in/Mutual_Fund.html• http://www.adgully.com/advertising/dsp-blackrock%E2%80
%99s-creative-business-goes-to-lowe-lintas-and-taproot-india.html
• http://www.linkedin.com/company/405075?trk=tyah• http://www.network2media.com/index.php?option=com_c
ontent&view=article&id=4025:milestone-brandcom-builds-pan-india-ooh-presence-for-dsp-blackrock-opportunities-fund&catid=5:news&Itemid=3
• http://www.campaignindia.in/Article/229259,dsp-blackrock-mutual-fund-splits-creative-between-lowe-and-taproot-ind.aspx
• http://www.indiablooms.com/BusinessDetailsPage/2012/businessDetails210212i.php
• http://goodfundsadvisor.blogspot.in/2010_03_01_archive.html
• http://www.indiablooms.com/BusinessDetailsPage/2012/businessDetails210212i.php
• http://www.facebook.com/DSPBlackRockMutualFund
