PRODUCT LAUNCH: ZEROUNDTime Phase Action Type Promotion Activities Channels Segment

2 weeksWarm-up/Preparing

tools

Product website development

-Create micro-site for product release, connected to e-shop.

Corporate Website, e-shop 20-45

Collaboration with stakeholders /early

adopters

-Request support from local and traditional media (tv, radio) -Request endorsement from local sport star/celebrity

Social Media, CRM, PR 21-45

CRM Database enhancement -Purge MyKronoz CRM DB to verify recipients. CRM tools,

Customer DB 25-55

Social Media publishing

-Launch warm-up campaign -Coordinate Community Manager activities

FB, TW, PI, IG, G+ 18-45

SEM Advertising -Launch sponsored subscription posts FB, IG, G+, TW 18-55

2 weeks (Launch

day + 2 weeks

follow up)

Launch

Social Media Launch

-Post all the developed materials -Cover and post endorsers pictures and videos -Engage with audience to promote social sharing -Republish audience content -Use SEM to publish QR code redirecting to e-shop

-Snapchat, Periscope -FB, TW, PI, IG, G+

15-55

Email marketing / Mailing list

-Send newsletter announcing launch day, with promotion for up-sell (QRcode, redirection to e-shop)

Customer Database, CRM 30-55

Engaging early adopters

-Cover their experience with the product through Social Media /Repost videos, snapchat stories about it

YouTube, SnapChat, 20-35

Time Phase Action Type Promotion Activities Channels Segment

1 weekWarm-up/Preparing

tools

Product website development -Create Accessories micro-site, connected to e-shop. Corporate

Website, e-shop 20-35

Collaboration with stakeholders /early

adopters

-Request support from Tech reporter (tv, radio) and event organisers/sponsors -Request to give Workshop/Keynote/lunch meeting on Business-oriented innovation technologies

CRM, PR, LinkedIn 25-45

Strengthen business relationships -Engage with current/former B2B clients CRM tools,

LinkedIn 25-55

Social Media publishing

-Launch warm-up campaign -Coordinate Community Manager activities

FB, TW, PI, IG, G+ 18-45

SEM Advertising -Launch sponsored subscription posts FB, IG, G+, TW 18-55

1 week (prior to the

event) +

Event day

Event

Social Media coverage

-Post all the customised designs on SM -Track and repost event pictures and videos concerning customised designs from the audience -Engage with Workshop participants to promote sales -Use SEM to publish QR code redirecting to e-shop

-Snapchat, Periscope -FB, TW, PI, IG, G+

15-55

Email marketing / Mailing list

-Encourage visitors to join a newsletter for promotion and acquisition purposes

Website, CRM, LinkedIn 30-55

Engaging early adopters

-Encourage buyers to post videos, snapchat stories about their experience for follow-up -Engage with B2B customers to analyse productivity improvement with ZeRound

YT, Snapchat, FB, LinkedIn 20-35

MOBILE WORLD CONGRESS: SHANGHAI

Product Launch 2016 Start: May 25th Launch day: June 16th End: June 23rd

Mobile World Congress 2016 Start: July 14th Event day: July 29th End: August 4th

Comments -It is important to Include live activities to reenforce online strategies. -Online reach will depend on budgetary estimates -Both activities (launch and the congress) can be linked and advertised to gain more content.

Example of FB / Instagram post Launch Day

-Emottion-centered -Visible and relatable user -Modern user physique

Example of FB / Instagram post Congress

-Functionality-Centered -Relatable comfort -Modern user physique

E-COMMERCE AND DIGITAL ASSISTANT STRATEGIES