Marketing strategy for the promotion of Arunachal Pradesh
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Marketing Strategy for the promotion of “Amazing Arunachal” By Bishal Aran (Christ University, Bangalore)
description
Promotional Marketing strategies to promote Arunachal Tourism!
Transcript of Marketing strategy for the promotion of Arunachal Pradesh
Marketing Strategy for the promotion
of“Amazing Arunachal”
By
Bishal Aran
(Christ University,
Bangalore)
Agenda…
What is destination marketing?
Why destination marketing?
How to do destination marketing?
“Amazing Arunachal”
Arunachal is known as the “land of the dawn-lit mountains”.
Arunachal is also known as the “Orchid State of India” or the “Paradise of the Botanists”.
Arunachal is a land of undulating hills and plains with luxuriant green cover and a wide variety of race and exotic flora and fauna.
Its verdant forests, tumultuous streams, condescending mountains and snow clad peaks make it a unique destination.
Tawang Town
Tawang War Memorial
Tawang Monastery
What is destination marketing?
Product Promotion
Placement Price
What is destination marketing?
It is a crucial activity for making the destination competitive on the tourism market.
Destination Marketing has two main goals:
Improve the attractions of the destination
Position the destination or the tourism products on the market place.
Destination Marketing, what for?
Promote and sell tourism products related to tourists motivations.
Why destination marketing?
Why
Higher competition
New Motivations
Change in consumers behaviour
Why destination marketing?
The success of a destination depends highly on the levels of efficiency of the destination marketing strategy and its activities aimed at:
Understand the activities and process for connecting buyers and sellers.
Respond to the demand needs positioning the destination on the market.
Meta level position in relation to: Tourism Product, Brand, Price, Segmentation, Promotion and Distribution.
New Approach to destination marketing
Classic Approach
Product
Price
Promotion
Position
New Approach
Product
Personalization
Price
Position
Promotion
Partnership
People
Planning
Promotional Marketing strategies…
Media strategy
Advertisement
Google Map Add-on
Social Media (Facebook, Twitter etc)
Official Website
Brand Ambassador (Baichung Bhutia)
Hot Air Balloon promotion
Promotional Marketing Strategies…
Events
Orchids Exhibition
Rock Music Concert
Crafts Exhibitions
Festivals
Fashion Show
• Contributing to the Child Welfare Organization.
• All India Photography Art Fare 2014.
Media Strategies
Brand Ambassador
“Amazing Arunachal” ambassador.
Former Indian Football captain
Bhutia is been described as “God’s gift” to Indian football.
He is often nicknamed as the SikkimeseSniper.
Hot Air Balloon Promotion
Events
Festivals, Crafts Exhibitions, Rock Music Concert , Orchid Exhibitions and Fashion
Shows.
Market Target
Leisure travellers
Adventure Travellers
Honeymoon Travellers
Thank You…
