MARKETING STRATEGY

Release DateMost of the biggest Crime/thriller films come out in the summer I came up with this conclusion as film such as The A-Team came out in August which was at the start of the summer. So we are going to release the film on the 6th of August.

Another reason this is a good time to release it is because of the holidays where people will be off from work so they will have time to go to the cinema.

Type of release

• The release type of High Stakes is that it will be released in major cinemas across the country on the 6th of August. The release of the film will be available across the country as there will be people all over the country wanting to watch the film.

• To build up hype of the film there will be a marketing campaign where there will be 20 pairs of tickets available for premier for the film.

• In the marketing campaign we will use website such as four square to build up chatter.

BBFC • The age group we set for the film is 15 plus that's why for the market

campaign we are going to use late night chat show to promote the film and to introduce the new characters.

Similar Titles

Similar films that have been released are called 21 (2008)The poker club (2008)5 card stud (1968)Poker (2011)

Casting • All the major cast members will be doing interviews all over to country to

promote the film. The lead actors which be interview by the most popular talk show host Graham Norton and the one show.