Marketing Strategy

By Uttam Raj Regmi

Marketing Strategy Game

Strategy Game.xls

What is marketing strategy?

Goals indicate what a organization wants to achieve, strategy is a game plan for getting there. Every business must tailor a strategy for achieving its goals, consisting of marketing strategy, technology strategy and sourcing strategy.

A marketing strategy often integrates an organization’s (tactics) into a cohesive whole.

Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned

Marketing Strategy

Target Market: ?? Positioning : ?? Product line: ?? Price:?? Distribution outlets:?? Sales force?? Service:?? Sales Promotion:?? Advertising:?? Research and development:?? Marketing Research:??

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