Marketing strategy 2013

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MARKETING STRATEGY 2013 Commercial presentation for fashion retailers December 2012

Transcript of Marketing strategy 2013

Page 1: Marketing strategy 2013

MARKETING STRATEGY 2013Commercial presentation for fashion retailers

December 2012

Page 2: Marketing strategy 2013

About meSpecialization: • Personal and Corporate BRANDing, Image and Style, Psychology of

Color, Social and Business Etiquette, Technologies of Presentation• Visual communications online and offline• PR and EVENT-marketingProfessional background:• Specialist in Marketing PR on following markets such as RETAIL,

B2B, services – more than 8 years overall (ОАО Rostelecom, Crona KS group - IT, Business-Master Corp. - Consulting, Beauty center Doctor Scheller, Premiara Club - Loyalty Club, Transport company KIT, Tourism Center LA TERRA)

• Consultant on Personal and Corporate branding. Course «Personal Image at school of Kazakova N (London - Yekaterinburg). Seminars at Bychkova S (top-stylist, Imageology Institute, Yekaterinburg), Nicolas Koro (Moscow).

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In search for entertainment

Services is more than benefit. It is about entertainment experience: ladies, men, family

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Discounting is a bad strategy

• Discounts vary 5-50%• Discount leads to 85-

90% of lost profit• Only 20% of companies

manage discount programs wisely

• More than 53% customers prefer non-monetary privileges

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Return on marketing investment

Magazines - Online Official – personal relations

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Let’s set the goals:

BUSINESS

• Increase market share• Boost sales• Raise profit

BY INCOMES & COSTS

MARKETING

• Attract new customers• Retain loyal clients• Spread word-to-mouth ads• Improve brand awareness

BY CUSTOMER EXPERIENCE

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How to do it?

• From customer experience to customer satisfaction

• Effective marketing investment

• Replace magazines with online and events

• Loyalty programs• Free services = privileges

• Loyalty programs• Event-marketing• Trainings for personnel

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Idea #1. LOYALTY PROGRAMS

2 from 3 companies implemented loyalty programs. Discounts lead to profit losses. Privileges help to reduce customer outflow 2-3 times and increase profits 20-30%.

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Idea #2. EVENTS FOR LADIES

LANA CONSULT Ladies courseUp to 50 participantsPartners: magazines, photostudio, fashion brands, beauty saloons

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Idea #3. MIXED EVENTS

Univerbyt Trade Center (Russia)3 main partners (VISA, Okami motors, restaurant KEF), 50 fashion shopsSales nignt, buffet zone, fashion show, body art, test-drive of cars1915 participants, 10 leading magazines, 2 TV channels

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Idea #4. Styling for clients

• More than additional service – privilege for regular customers• Helps to increase sales• Makes customer experience unforgettable• Adds brand value

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Contact Us

By phone: +965 65164407 (Kuwait)By email: [email protected] skype: ceo.lestar

I wish prosperity for your business,Lana Kasatkina.

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