Marketing Strategies The meat. The 5 P’s Promotion (90% of the plan) Product Price Place ...

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Marketing Strategies The meat

Transcript of Marketing Strategies The meat. The 5 P’s Promotion (90% of the plan) Product Price Place ...

Page 1: Marketing Strategies The meat. The 5 P’s Promotion (90% of the plan) Product Price Place People.

Marketing StrategiesThe meat

Page 2: Marketing Strategies The meat. The 5 P’s Promotion (90% of the plan) Product Price Place People.

The 5 P’sPromotion (90% of the plan)ProductPricePlacePeople

Page 3: Marketing Strategies The meat. The 5 P’s Promotion (90% of the plan) Product Price Place People.

PromotionAdvertising: creative and media sectionsSales PromotionPublic RelationsDirect MarketingViral MarketingEvent MarketingOther

Page 4: Marketing Strategies The meat. The 5 P’s Promotion (90% of the plan) Product Price Place People.

Strategy as objectiveYour strategies will be the objectives for support

sections

Ex: To establish Quick and Easy as the quick and easy way to get the clothes you want (creative objective)

Ex: To reach women 25-35 who have just had their first child (media objective)

Page 5: Marketing Strategies The meat. The 5 P’s Promotion (90% of the plan) Product Price Place People.

Creative Objective“To establish…”“To reposition…”“To convince…”

Page 6: Marketing Strategies The meat. The 5 P’s Promotion (90% of the plan) Product Price Place People.

Media ObjectivesTargetGeographySeasonalityAperture

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Production objectiveGood, fast, cheap triumverite

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Sales Promotion ObjectivesConsumer and Trade

Ex: Convince light users to buy two units instead of one

Ex: Increase facings from 4-6 during the campaign period

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PRFocus on marketing public relations (getting the story out through media) versus corporate public relations (Gov’t, employees, special interest groups, etc.)

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EventsWhat would a” Papa John’s Experience” need to accomplish?

For Consumers? For Trade?

Full blown strategy/execution of the Papa John’s experience due 10/17 (present in class)

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Don’t forgetMerchandisingPackagingViralGamesPromotional items (tchotchkes)

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Only great ideas need applyPriceProductPlace

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PeopleSummary that serves as rationale

Page 14: Marketing Strategies The meat. The 5 P’s Promotion (90% of the plan) Product Price Place People.

Great Integrated CampaignsNikeAppleTargetFordPedigree

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Integration


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