MARKETING · shoot all their event photography Marketing & Sales Tools . Impact Series & Banner...
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MARKETING
Transcript of MARKETING · shoot all their event photography Marketing & Sales Tools . Impact Series & Banner...
MARKETING
You are ready to grow!
Sports & School Picture Day Sales Postcards
• Larger 5X8 Size for impact
• Full Color Fronts
• Gloss Front / Uncoated Backs
for overprinting through a laser
printer.
• Package of 250 = $35.00
• Great to mail to prospective
sports leagues and schools to
try to book their picture days
Marketing & Sales Tools
School Photo Day INFO Flyers
(With & Without Proceeds)
• 8.5 x 11
• Full Color Front Only
• Uncoated so they can fill in
information with any
pen/pencil. Can
overprint/fill in date of shoot
in blanks on front.
• “With” & “Without” Proceeds
versions
• Package of 500 = $41.00
• Schools send home prior
school picture day and kids
bring back on photo day.
Extra tool to make sure
school info
is correct.
Marketing & Sales Tools
Marketing Sales & Tools
ViewFirstTM Flyers – Virtual or Regular Group
• 8.5 x 11
• Full Color
• Gloss Front /Blank backs
for overprinting through
laser printers
• Package of 100 = $21.00
• Promotes the advantages
of ViewFirstTM to your
sports teams/leagues.
Camp Flyers
• 8.5 x 11
• Full Color
• Gloss Front / Uncoated
Backs for overprinting
through a laser printer.
• Space on front for
sticker/overprint company
info
• Package of 100 = $23.60
• Great to target sports
camps in your area to
shoot all their event
photography
Marketing & Sales Tools
Impact Series & Banner Flyers
• 8.5 x 11
• Full Color
• Gloss Front / Uncoated
Backs for overprinting
through a laser printer.
• Package of 100 = $21.00
• Promote the designs
available on the
panoramic, poster and
banner products
Marketing & Sales Tools
Marketing & Sales Tools
3 & 4-Panel Brochures
• Full Color, Gloss Paper
• Sports & PreSchool 4-panel Package of
50 = $41.00
• School 3-Panel Package of 50 =
$23.00
Marketing & Sales Tools
Flyers Sports & School
Presentation Folder Inserts
•Gloss, heavier paper stock
•Package of 50 = $27.00
•Emphasize the company’s
quality services, history &
products.
•Designed to be used with the
Presentation Folders.
• Branded Promo Items – combs, pens, highlighters, notepads, thank you cards, stickers
• Misc. Marketing Materials • Order via link on bizhub or
http://tssphotography.com/marketingmaterials (or /mm ) • Custom Designs Available
– $60/hour graphic design fee
Marketing & Sales Tools
Tools for View First
View First Playbook
• NEW TSS Playbooks: Traditional & Non-Traditional Sports
• 12 – Page Booklets
• 5.5” x 8.5” size
• 50 Books = $129.00 ($2.58 each)
View First
• Videos
• Traditional Sports
• Non Traditional Sports
Available on TSS
YouTube channel
View First
• Collection Forms
– Editable School & Sport Data Collection Forms
• Customize the forms with Franchise Name, Web Address, and Phone Number
View First • Proof Sheets in CORE
– They drive online sales.
– Don’t list all of your products. Say “See more product options online!”
– Generate proofs in CORE for each address collected.
– Or generate for those who have NOT ordered
– How To document on BizHub: Library/Marketing/View First
– Print in your office or at the lab
View First • Print at the Lab
– Proof Sheets generated from CORE (print to PDF) – Legal 8.5x14 Proofs- $.17 each (per side) – Product code 13020 – Mail Service fees * subject to most current rates from Presort
• $0.041 – Fold, Insert, Meter, Seal • $0.067 – Window Envelope • $0.13-$0.16 – Order Return Envelope • $0.03630 - Presort Service fee (per piece)
– Postage: • $0.384 – Commercial Auto Letter rate
– Total per piece to print, fold, stuff, mail: $.658 – mail service fee & postage +.17 – printed proofs (1 side) $ .828 each (1 sided proof) $.998 each (2 sided proof)
– Other fees may apply
Mobile & Pre-Order
Mobile & Pre-Order
• The success of Mobile & Pre-Order will be in the marketing efforts made prior to & on Picture Day!
• We’ve created a number of tools to assist you.
Mobile & Pre-Order
• Pre-Order Email – Send to parents multiple
times prior to picture day. – examples:
• 2 weeks prior – Subject Line: Crossings Basketball Picture Day is coming January 24, 2015
• 1 week prior – Subject Line: Avoid the lines on picture day – Order Now!
• 1 day prior – Subject Line: Tomorrow’s the day! Save on tax & shipping by ordering today!
Mobile & Pre-Order
• 12x18 Picture Day Poster
– Display at the event venue
– Encourages Pre-Orders.
• Space to write the Event #, Time, Date & Location
– Order at www.tssphotography.com/mm
Mobile & Pre-Order
• Parent Pre-Order Flyer
– Editable PDF
• Enter Date of Picture Day
• Enter the Event #
• Available on the Biz hub
Pre-Order Desktop (graphic)
Mobile & Pre-Order
• CORE Pre-Order Image
Mobile & PreOrder
• CORE Mobile Pop-up Marketing Image
– Create Your Own:
• Size: 240px X 335px
– Instructions on how to create a Pop-up in CORE on BizHub.
• Library/Marketing/Mobile Prepay Marketing Tools
Mobile On-site, Pre-Order
• NEW version
• How To Mobile Order - Retractors (banner only- does not include retractor stand)
– 35”x86”
– $59.34
• Order at www.tssphotography.com/mm
Mobile On-site, Pre-Order
• A Frames- NEW version
– Use at Picture Day
– Gives instructions on how to place mobile orders.
– Promote payment types
– Order at www.tssphotography.com/mm
Mobile On-site, Pre-Order
• Display Board Headers
– Use at Picture Day
– Gives instructions on how to place mobile orders.
– Order at www.tssphotography.com/mm
Mobile On-site, Pre-Order
• Menu Front
– Use at Picture Day
– Replica of Online Offer.
– Default Offers:
• TSS & TSE
• Word Document so you can customize with your offer.
Mobile On-site, Pre-Order
• Menu Backs
– Gives instructions on how to place mobile orders.
– NEW version for no PIC process
– Available on the Biz hub
Mobile On-site, Pre-Order
• Participant Information Card (PIC) – Use at Picture Day
– Order at www.tssphotography.com/mm
– Downloadable file to print at office or locally on the Bizhub
– under Marketing> Mobile PrePay Marketing Tools> Participant Information Cards (PIC)
Mobile & Pre-Order
• Videos – To Parents
• How onsite, mobile ordering it works
– To Leagues • How it works • Parent Testimonials
CORE branding & messages
CORE “Welcome” Messages
• Add custom welcome messages to your online offer.
CORE Welcome Messages
CORE Welcome Messages
• Use the welcome message to link to an informational video.
Videos
View First:
Traditional & Non-Traditional
Mobile Videos:
Customers & Leagues
Picture Day Video
(Animated Sports Brochure) Yearbook Selection Video
Videos
Product Video:
Impact Series Product Video:
Impact Panos
Product Video:
Virtual Groups How ViewFirst Works Video
Grow your business with Email
Emails
Emails
Pre-header text for emails
• Important text that
shows on phones
and mobile
devices.
• Easy way to
customize your
email!
Products
Team Impact
Impact Panos
ESPN
• January 1, 2016 per ESPN we will no longer be able to offer any ESPN products!
• March 31, 2016: No longer to legally produce any ESPN products including remakes or reorders.
Yard Signs • 3 versions
• 24x12- $12.63
• Shipped flat
• Black font by default- but you can use custom font overrides to customize for a school/ team
• Design your own with “photographer created” artwork
ESPN • March 31, 2016: No
longer to legally produce any ESPN products including remakes or reorders.
• We will route orders for the ESPN products to a NEW look-alike product line.
• But you should still update your offer graphics and descriptions!
“Co-Brand Prints”
• Upload your own art!!!
• Custom event products
• In TSS & TSU
• Make a H & V!
“Co-Brand Prints”
Pennant Banners
• Coming soon
• 10x12 Vinyl pennant
with 2 grommets
• $10 each
Products for Graduations/ Seniors
Plaques for Graduations
• 8x10 solid plaque with acrylic
• Black or wood
• Generic grad crest of school logo
• $10.22 each
• Retail for $30-$45
Plaques for Graduations
Plaques for Graduations
• 8x10 solid Flush Mount plaques
• Black or wood
• Generic grad crest of school logo
• $10.22 each
Plaques for Graduation
• Prestige Plaque
• 8x10 solid
• Wood
• Metal plate
• School logo turned to
grey scale
• $16.38
High Schools & Grads
• Bordered 8x10
“memories” product
• Upload the art we
have created or
create your own
• Art on the Biz Hub
• Regular print price
Add frames to your Spring offers
Animated Downloads
• A new standalone product called Animations in Core- $6 each
– Nebula
– Surge
• For the time being all designs will be created in one size: 1920x1080 @ 72dpi
– This is sized for most smart phones and computer screens.
• Animations will be saved as .MP4 files
• Phase 2:
– More designs!
– Animations of Impact products to save on art time & $
– Action panos animations
• Want to be the first?! [email protected]
Animated downloads for sports
• For sharing
• For social media
• For billboards
• For banquet/ award videos
• For school/ league websites
Animated downloads for seniors
Animated downloads- email
Marketing Animated Downloads
Convention Samples
• You will receive an email with your gift certificate code to select your own sample/ sport
• You will also receive 5 -10x30 Action Sequence Panos mailed directly to you later this week
• Questions? Contact Ashley
[email protected] or ext 141
• Need Grad plaques- contact Ashley for help
HQOE: We can help
HQOE is available for:
• Sports
• Schools
• Graduations
• Special events
• Races
• Level 2 and Level 3
• Use approved name caller/sequence cards, order forms, proof order
forms & product offerings
• Follow the guide for your event type
• Data Entry & ID Per Subject • $.55 per graduate pre-scheduled
• $.45 per grad if providing pre-typed data via spreadsheet
• $.65 per grad (unscheduled or mailed)
• Additional Optional Charges • Z-cropping
• Custom offer set up
• Proof or postcard set up
• Cards scanning (If physical cards/order forms are mailed to CCS)
• Late fee (If images & order forms arrive after scheduled date/time)
• Out of sequence forms/cards
• Research
• To get started….contact [email protected]
HQOE Level 3 GRADS What Does it Cost?
HQOE GRADS
• HQOE grads:
• You will need to use an
approved “reader card” format
or provide an excel doc
• Get the HQOE grad checklist!
• Approved reader cards:
• $38/box of 1,000
• 4 ½ x 6”
Reader Cards
available for
purchase
HQOE refresher
• Webinars:
– March 4th at 10:00 am
– March 25th at 2:00 pm
• Email [email protected] to register & receive the log in info
• You save money if you schedule your jobs!
• 100s of full-service events this year
• 98.3% of “scheduled” jobs processed in 48 hours or less
Listen 360
Listen 360
• A powerful tool
• NPS scale
• 30% NPS min
goal
• 20% response
rate
• Learn what is
happening
• Make
adjustments
before the next
shoot
• Win life-long
customers
Listen 360
• Respond to your customers
• You can stop further
problems from happening
• You can turn upset
customers into advocates!
• You can reward staff!
• You can have valuable info
to share with future clients
Listen 360
• Watch for patterns
• Good & Bad
• The voice of the
customer
Listen 360
Listen 360 • The voice of the
customer
• Watch for patterns
• Good & Bad
• We know that
sometimes your
customers are
wrong or out-of-
touch
Listen 360
• We highly suggest that you use the Listen360 program
• But it’s WORSE to ask for feedback and not respond than to ask for nothing at all
• Opt out period- you will receive a notice
• Opt-out by March 7, 2016
• Participate by market-type
– TSS, TSE, TSU
Collecting emails is key!!
• Sample School:
• Retail Sales collected: $13,020.25
• 47% ordered so far…. 278 out of 592
• Average Order $46.83
• Fall Sales are higher than Spring sales
• Spring sales can be good with Mother’s Day and
Father’s Day!
• Sales are higher with emails!
Thank You!
