Michelle Hayes San Jose, CA 95134

email: mhayes1138@hotmail.com http://www.linkedin.com/in/michelle74

OBJECTIVE & QUALIFICATIONS ● Seeking a senior level Web Content/Online Marketing opportunity ● 6 years of online/digital marketing & Web content management experience ● Experience implementing email marketing campaigns ● Web Content Management experience for portals (both internal and external) ● Working under tight deadlines and short project cycles in an agile environment ● Experience with fast-paced firms both large and medium ● Excellent analytical thinking, organizing, presenting and writing skills ● Dedicated to quality work and high achievement at all levels ● Core competencies in marketing communications, content management, email

marketing, writing, research, organization, and analysis

EDUCATION & TRAINING The University of Nevada, Reno

● MBA, Concentration: Marketing, May 2008 The University of Oklahoma

● B.A., Major: Sociology, August 1997 COMPUTER SKILLS Access, Adobe Photoshop, Alfresco, CMS, HTML, ExactTarget, Excel, Dreamweaver, Filemaker, Google Analytics, Lync, OpenText, Publisher, PowerPoint, Salesforce, SharePoint, Omniture Site Catalyst, Social Media Marketing, SPSS, WebEx

PROFESSIONAL EMPLOYMENT HISTORY

Wells Fargo — San Francisco, CA March 2012 – present Online Delivery Consultant (Web Content and Email Marketing)

● Core duties: Web content management, consultation, email marketing and delivery, analytics, and strategy

● Manage content through two Web Enterprise Management (WEM) platforms (Open Text/Vignette and Microsoft Sharepoint Server)

● Serve as a consultant for Web (Intranet) content (page creation, promotion, and maintenance)

● Maintain weekly content updates for various microsites and HR portals (update banners, tiles, and other text promotions)

● Ensure best Web practices and maintain brand standards in all messaging ● Code, flow, test, and deliver various human resources related email blasts ● Research and review Web analytics for our various campaigns ● Ensure proper use of tracking tags and data integrity ● Documentation and training ● Ad-hoc projects and strategic planning to determine other resource needs and

ways to improve process ● Research and review trends in internal marketing communications

Online Marketing Consultant October 2008 – February 2012 I was a consultant working through agencies or as an independent consultant for the following companies:

Renesas Electronics America — Santa Clara, CA August 2011 – February 2012 Web Content Specialist

● Interfaced with PMs on behalf of Marcom to document needed site changes

● Gathered, formatted, edited, etc. all content posted to Renesas Internets, Intranets, and Extranets

● Identified Web audiences and establish appropriate content parameters ● Established and maintained strong content relationships ● Maintained Renesas content at partner Websites ● Communicated new concepts or procedural changes appropriately,

identifying all areas affected by changes ● Ensured content consistency in level of detail and style

ClickMail Marketing — San Mateo, CA May 2011 – August 2011 Account Manager, Email Marketing

● Received and answered client inquiries — both technical and procedural ● Followed established internal quality control process ● General project management ● Updated email templates for client’s monthly newsletters

Wells Fargo — San Francisco, CA March 2010 – May 2011 Online Producer/Web Content Management Consultant

● Project manager for internal Web Marketing efforts at Wells Fargo ● Worked closely with Account Executives, Developers, Information

Architects, Writers, and Editors to produce content for company's Web portal

● Implemented copy edits and other content management through the use of Vignette and SharePoint Server

● Analyzed overall Web marketing campaign performance ● Content Management Consultant: Answered questions, trained, and

offered up best practice advice for other users of our CMS platforms ● Significant hands-on experience with HTML, CMS, Web analytical tools,

and online marketing campaign project management ● Implemented email marketing campaigns via an in-house, email

delivery tool; distribution lists range from the hundreds to thousands

Workin.com — Reno, NV

April 2009 – October 2009 Marketing Manager ● Produced collateral in the form of postcards, brochures, etc. ● Created banner and tile ads for our various portals ● Helped write and construct monthly email blasts ● Reviewed Web statistics through Google Analytics

LumaSense Technologies — Santa Clara, CA October 2008 – March 2009 Marketing Specialist (Contract)

● Analyzed the Editorial Calendar of Media Kits and Media Planners ● Conducted research for marketing efforts such as trade shows ● Formulated strategic marketing plans for new product launch ● Led online marketing campaign for portable thermal imaging camera ● Helped with shipping demo products and marketing materials ● Assisted with sales rep contracts and updating pricing guide

Motive Interactive — Zephyr Cove, NV May 2007 – August 2007 Marketing Research Intern (summer internship)

Recruitment Experience Moody’s KMV — San Francisco, CA February 2004 – March 2005 Staffing Associate Various Companies — San Francisco, CA/Bay Area January 2001 – October 2003 CONTRACT ASSIGNMENTS included the following:

● Sourcer at YAHOO! Jan. 2001 - Apr. 2001 ● Relocation Assistant at CHARLES SCHWAB May 2001 – Sept. 2001 ● Sourcer at NVIDIA Sept. 2001 – Feb. 2002 ● Sourcer at CENTILLIUM COMMUNICATIONS Mar. 2002 – Jun. 2002 ● Recruiting Assistant at Moody’s KMV Oct. 2002 – Jun. 2003 ● Recruiting Assistant at CHARLES SCHWAB Jun. 2003 – Oct. 2003

MindFinders — Santa Clara & Concord, CA August 1999 – December 2000 Technical Recruiter / Research Specialist