Marketing Results Maximized Through Internet MarketingCompany Wolf21's Unique 3-Zone Approach

Mon May 16, 2011 5:02pm EDT

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TORONTO, ONTARIO, May 16 (MARKET WIRE) --

A unique 3-Zone Internet marketing system helps clients maximize results

and understand where to invest their marketing dollars, according to

Internet marketing company, Wolf21. The three zones drive traffic to a

client's website, maximize lead volume and online sales from that

traffic, and build trust and relationships with prospects through

automated email campaigns that foster future sales conversions. By

understanding how these three clearly-defined zones impact their

business, people can make smart investment decisions and create unified

and effective marketing campaigns.

Zone 1, Traffic Generation, involves driving traffic to a business

website through the most effective and efficient channels, whether they

are search engine optimization (SEO), pay per click (PPC), social media,

or other channels. Zone 2, Website Conversion, maximizes lead volume and

online sales resulting from that traffic. If a website converts unique

visitors at 10% versus 2%, this is a difference of five times the result

on sales. As Internet marketing company Wolf21 co-founder Barry Byers

says, "Many companies spend more and more money on trying to increase

their traffic five times, while improving the website's performance is

just as important, has a significant impact on results, and typically is

very cost-effective."

Zone 3, Email Conversion, is often the most neglected area, according to

Byers, so while this is a component of conversion, it merits its own

zone. On average, less than 10% of generated leads will convert into

sales within the first three months, as different people are in different

phases of the buying process. So businesses need to establish credibility

and trust, and create ongoing value for prospects so that they are top of

mind when these prospects are ready to make a purchase decision. Using an

automated email campaign is an efficient way to nurture these

relationships, paving the way to future sales.

Byers stresses that strong fundamental marketing and sales principals

continue to be the foundation of a strong Internet marketing campaign.

The message to be conveyed through each zone should differentiate a

business from its competitors, communicate clear benefits, and create

value for customers. A business should have a clearly defined message,

communicated through each zone as a single, integrated theme from the

initial marketing campaign, to website content, to every subsequent email.

Internet marketing experts Barry Byers and Mike Cloke founded Wolf21 in

2005, as an integrated Internet marketing company that provides a

one-stop solution for business owners and marketing professionals who

want more traffic, leads, and customers. Businesses face challenges as

they work with different vendors in different areas of marketing, and try

to make sense of social media and new technologies. Wolf21 was founded to

help transcend these challenges, and develop an integrated, easy-to-use,

failsafe method that combines Internet technology with sound marketing

principles.

Wolf21's highly skilled team of experts encompass knowledge of

technology, marketing, and design. Through this expertise, this Internet

marketing company helps businesses develop stable, low-cost, predictable

strategies that meet their specific goals across all three zones of

Internet marketing. The result is more traffic, more leads, more

customers and ultimately, more revenue.

For further information, and an opportunity to design an Internet

marketing strategy that meets your goals across the three zones of

Internet marketing - Traffic Generation, Website Conversion, and Email

Conversion - visit the Internet marketing company Wolf21's website

(www.wolf21.com).

Contacts:

Wolf21

Barry Byers

1-888-756-2444

barry@wolf21.com

www.wolf21.com

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