Marketing Research

Consumer Behavior

What is Consumer Behavior?

• Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a product).

Consumer Behavior

There are 3 steps involved in studying consumer behavior.

Consumer preferences: describe how and why people prefer one good to another.

Budget constraints: people have limited incomes.

We will combine consumer preferences and budget constraints to determine consumer choices. What combination of goods will

consumers buy to maximize their satisfaction?

The Importance of Consumer Behavior

The Study of consumer behavior helps us:

To design the optimal product or service for customers.

To determine where the product or Service should be available that would easy for the customers to buy.

To determine what price will the customers give up purchasing product or service?

To determine which method of Promotion would be most effective for getting the customers to buy a product.

The Importance of Consumer Behavior

It helps in changing the behavior of the consumers.

To improve performance of the organization.

To achieve the organizational objectives

And so on

Consumer Behavior of Using Some Products

Now I will show you 5 topics about Consumer Behavior That Related To:

Consumer Behavior of Using NOKIA

Consumer Behavior of Drinking Beer

Consumer Behavior of Using SMART

Consumer Behavior of Buying Computer

Consumer Behavior of Buying Motor

Consumer Behavior

The Main Points For Consumer To Make Decision

Before They Buy A Product: Problem awareness Information Search Evaluation of Alternatives Purchase Post Purchase evaluation

Consumer Behavior

• According To My Survey, Lots of People In Cambodia Prefers Price to Other.

• The other Points that they prefer to such as: Quality of Product Popularity Quantity Brand And so on

It’s Just a short description about Consumer Behavior!

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