MARUTI SUZUKI & MARKET RESEARCH

Subject

Group Members

Marketing Research

MMM : 2ND YR – IV SEM

Prashant Mahamulkar – Roll no 19

Rajendra Sagare – Roll no 30

Avinash Ansurakar – Roll no 04

Pravin D’Souza – Roll no 11

Sriram Mane – Roll no

Estbl in feb 1981

Actual production started in 1983

Maruti 800 was 1st model manufactured & still producing

Joint venture with japanese multinational Suzuki Motor Corporation

Suzuki motor corporation is no 1 car manufacturer in india for hatchback & sedan class segment from last 3 decades

Overview….

Maruti suzuki india ltd. has been leader of indian car market for over 2 & a half decades

It has 2 manufacturing units located at Gurgaon & Manesar

Having combined capacity to produce over 1.2 million (1,200,000) vehicles annually

Maruti suzuki offers wide ranges of cars across different segments & it offers 15 models brands

Nearly 75,000 people are employed directly by Maruti Suzuki and its partners

Growth of maruti …

Attractiveness of the Industry is analyzed through Porters Five forces and also Value Chain to get idea about how the operational activities and production activities are performed

Porter Generic strategy to understand about cost differentiation and focus strategy and added value so that customer can differentiate Maruti product with other players

Increasing fuel cost & rate of interest Competition from other manufacturers Decline in market share by 20% Lack of Govt. support Lack of R& D Facilities

Challenges for company

To analyze the overall level of customer satisfaction

To find out whether there is a relation between customer service & customer satisfaction

To determine relationship, if any between the variables

Purpose : Research strategy

Statement –

“To find out the dependency of customer service of Maruti Suzuki lndia Ltd to its customer satisfaction”

Objective

Ho : There is no relation between customer service & customer satisfaction

H1 : There is a relation between customer service & customer satisfaction

Formation of Hypothesis

Quantitative Research is being conduct

Because surveys connected to a large number of respondents

Because research demand to find out relationship between variables

Method of research ….

Delivery process

Delivery timing

Performance of sales person

Dealer facility & location

Paperwork & deal

After sales service

Attributes of satisfaction level …

Methods are basically of these types-observation, experimentation and survey

Survey method of data collection because in the Market we can gather a wide range of valuable information on over behaviour of consumer for product

Sources of information: through Primary & secondary Data

Data collection ….

Primary data: Primary data is that which data collect in new by primary sources QUESTIONNAIRE

These questions are collected from existing as well as new customers. It includes pre sales & post sales experience.

Data type – primary …

Secondary data: these data already exist in the companies magazines we collect the secondary data from:- •auto Magazines & news papers • Journals • Internet • Annual Reports

Data type – secondary…

Sampling plan is to decide the population for study of research

Total sampling for research is 100 for different areas of Mumbai

Sample size…

We can collect data through the data collection source which often contains following activity

- Pre collection activity : agree on goals, target data - Collection : data collection - Present findings : form of sorting, analysis

Data preparation & analysis….

Report is likely to be discarded well before the end

It contains important new knowledge & findings

Steps: 1) Title 2) Introduction 3) Objective 4) Materials 5) Result 6) conclusion 7) Recommendation 8) Acknowledgement 9) Reference

Report