Chloe Shaw

MARKETING RESEARCH

Who is Chloe Shaw?

Chloe is a young 20 year old with a phenomenal voice, somewhat gravelly with a HUGE range. She always hits her notes and would not be a worry singing live, She uses her acoustic (electrically connected) guitar a lot. Her style tends to folky, pop, indi fusion. She has a manager (her father). Her dress style is kind of laidback, boho but also fashionable. She is single and appears to have no skeletons in her closet. She is easy going but protects her artistic integrity to her boho/folky style roots. She would not be easily forced into mainstream pop/politics.

Her audience is likely to be a little more independent and slightly older – she is not an opportunity to, for example, capture either a mass young male or female audience. Her audience is more mature in taste, has more money to spend and tends to spend a lot of time outdoors, online and socialising. They tend to be fairly bohemian and middle class early 20s to mid 30s. A very lucrative market for album sales. This audience work on-line a lot and are very likely to regularly use Facebook and other social networking sites. They won’t weather rubbish but have the money to download songs, attend gigs regularly and buy merchandise.

HOW THE ARTISTS IMAGE WILL BE CONSTRUCTED

An artists image is one of the most important factors of being in the public eye and can make or break the publics opinion against them.

Creating a style that compliments the artists music is very important as itallows the public to follow more than one aspect of there favorite artists life.

The public are often willing to spend a large amount of money in order to look Like and smell like their favorite artist or band, this can be used to the artists advantage.

Recently famous artist's such as Victoria Beckham have introduced their own fashion line and perfumes and profited greatly with sponsors like Bloomingdales.

Shopping on the internet is now becoming more and more popular with everypassing year, linking merchandise to websites such as ASOS, Amazon and their own websites as

could increase sales dramatically. We will construct and image that is Sophisticated yet Sassy/Bohemian but keeping it fashionable

and slightly rustic but keeping it , so this appeals to her target audience which is more mature in taste.

Fashionable = Role model for audience Rustic -A mix of modern and old school classBohemian- with a mix of American folk style

What other marketing methods are commonly used to launch new Artists or bands

ALBUM SIGNING-free give awayA good way to market our artist is to

have a large album launch. This includes large public singings of albums and other merchandise in large stores such as HMV. Another way to entice the public is to give

away signed albums to the first 100 people in the cue.

PERFORMANCE PROMOTION AND TOURS

It is important to perform live at a number of high profile clubs such as ‘Movida’ and ‘Mahiki’ as well as lower profile local clubs to increase the support of the new artist or band. This will eventually increase the number of album sales.

TV GUEST APPEARANCESIt is important for the audience to recognize the face behind the music. Appearing on mainstream television programs such a ‘This morning’ and ‘the Graham Norton show’ will increase the artist or bands public profile.

RADIO PLAY AND INTERVIEWSRadio is one of the best and most popular ways for the public to access an artist or bands music. Prime time morning and late afternoon Interviews and music play can again dramatically increase the artists popularity, especially if played on the more popular radio stations such as ‘CapitalFM’ and ‘Kiss 100’.

MARKETING THROUGH-SOCIAL NETWORKING SITES AND THE INTERNET

You Tube is the most popular

video sharing site in the world.

Setting up a You Tube page for the

artist or band could be

paramount to their success. Any

television interviews and music videos

should be posted on this site for the public to playback.

This is great publicity for the

artist and bares no cost.

Twitter is fast be coming a a social networking giant. Fans can follow their favorite

artists and feel connected to

there everyday life, where they are going and what they are

doing.This makes the audience feel

more connected to the artist and

again raises there profile.

Facebook is the worlds largest social networking site with over 500 million users. This is another way for fans to feel close to there artist. Through pictures and videos fans can get to know them for who they are and not necessarily what the tabloids say.

My space music is a website created for musicians and artists alike to share there music with the world. Music can also be purchased through the site which gives an alternative way to buy it. It is vital to explore all routes to the public. Each of these sites will help to raise the artists profile worldwide.

Any alliances suggested or already forged how will these be exploited

Photographers – Worked in modeling Makeup and hair artistsModels, dancers, actors and singers Directors Editors Stylists

MERCHANDISE

The internet is now the place for people to buy there music. Itunes corners 80% of this market and it is imperative to use this media to the artists advantage. One advantage of music downloads via the internet is it eliminates packaging and distribution costs.

Merchandise such as posters, clothing, fridge magnets, calendars and mugs can be highly profited from. Linking this merchandise to the artists personal website and other well know websites such as Amazon and EBay allows the fans to buy items that make the public feel they have a part of their favorite artist.

Selling an artists music through other means such as jamester as ring tones is another way artists help to market themselves. In today's mobile phone and internet age, everyone wants their favorite song to be there ring or message tone.

Spotify is a new service that allows the public to listen to a song or album for free before purchasing it. If they like the artist or bands material they can buy it at a competitive price to Itunes.Again a great way to market a new or well know artist. As it gives the freedom to buy or just listen to the music.