Marketing Research- Facebook for Data Collection
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Transcript of Marketing Research- Facebook for Data Collection
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8/21/2019 Marketing Research- Facebook for Data Collection
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Facebook: Data Collection has
become easier
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Introduction
Reviewofliterature
Questionnairedesign&discussion
Progress&wayahead
TableofContents
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FounderMarkZuckerberg startedFacebook in2004
Allowusers
to
register
&
create
apersonal
profile
Organizeworkplace,school,college,friendsintolists
Communicatewithfriendsandotherusersthrough
publicandprivatemessagesandachatfeature
Factf
ile
Coverpicture(customizableappearance)
Timelinefeaturingusersstorywithmilestonesandevents
Visualaggregationofnumeroussourcesofcontent
INTRODUCTION
INTRODUCTION LITERATUREREVIEW
LITERATUREREVIEW QUESTIONNAIRE
QUESTIONNAIRE ROADMAP
ROADMAP
Total no.ofFacebookusers 1.26billion
Total2013Facebookrevenue
Totalnumberofmonthlyactive
Facebookusers
1.19 billion
Increasein
Facebook
users
from
2012to2013
22%
Totalnumberofminutesspent
onFacebookeachmonth
0.64billion
AveragetimespentonFacebook
pervisit
18minutes
Facebook isthelargestonlinesocialntework
Aboutusersprofile(workhistory,education,hometown)
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Profilecreation
Voicecalling Videocalling
Chatting Privacysetting
Following
Features
INTRODUCTIONINTRODUCTION LITERATUREREVIEWLITERATUREREVIEW QUESTIONNAIREQUESTIONNAIRE ROADMAPROADMAP
DataCollection
Usersdataaccumulated
Digitalmapofreallifeconnectionsandinteractionsamongusers
Facebookstoresmore
than100
petabytes of
userdata
Thesocialgraph 1
Facebooks API
EnablesthirdpartydeveloperstoconnecttoFacebooks databaseandaccessthesocialgraphto
read
and/or
write
new
data
Theopengraph 2
Relevancy
coefficient
calculatoroncontentsharedonFacebookplatform
Identifiesifaparticularcontentwillbedisplayedornotinthenewsfeed
TheEdge
rank 3
Personal
information
aggregationtechniques:
Connections
Instantpersonalization
DataMining
4
Sharingphotos
Postcomments
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LITERATUREREVIEWLITERATUREREVIEWINTRODUCTIONINTRODUCTION QUESTIONNAIREQUESTIONNAIRE ROADMAPROADMAP
ReliableOnlineSocialNetworkDataCollectionByFehmi BenAbdesslem,IainParris,andTristanHenderson
PassiveData
Collection
Datacollectionmethods Purpose
ThepaperexamineswhethertheFacebookdatacollectionisreliableornotandhow
datacollection
through
Facebook
can
be
enhanced
PrivateContentCollection
SelfReportedDataCollection
RealSocialInteraction
Describeobjectiveandmore
accurateinformation
Provideinformationoncontent
sharing
Morereliable
information
than
passiveinformation
Usersbehaviourdependsonsocial
observation
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LITERATUREREVIEWLITERATUREREVIEWINTRODUCTIONINTRODUCTION QUESTIONNAIREQUESTIONNAIRE ROADMAPROADMAP
Tastes,ties,andtime:AnewsocialnetworkdatasetusingFacebook.comKevinLewisetal.(HarvardUniversity)
Basicdescriptivefindingsfrom firstwaveofdata.Thesefindingsexemplifythe
typesofquestionsthatcanbeaddressedwiththisdataset,andprovideapoint
ofdepartureforfuture data research.
.Naturalresearchinstrument
Completenetworkdata
Longitudinaldata
Dataonmultiplesocialrelationships
Open,evolvingSNSsreperesentremarkablenewopportunities.Facebook
providesuserswithtemplatesthat,whileintendedforrecreationalpurposesare
ideallysuitedfordatacollectionandanalysis.
Inthefirsthalfofthispaper,anewpublicdatasetbasedonmanipulationsand
embellishments
of
a
popular
social
networksite,
Facebook.com
,
is
introduced.
In
the
secondhalfofthispaper, descriptive findingsfrom firstwaveofdataisrepresented.
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LITERATUREREVIEWLITERATUREREVIEWINTRODUCTIONINTRODUCTION QUESTIONNAIREQUESTIONNAIRE ROADMAPROADMAP
SocialMediaandTraditionalResearchMethodologies:StrongerTogetherthanApart BySDL
ShorterLeadtime
Economical
UnbiasedOpinion
Comprehensive
Notallconsumerscovered
Difficulttoidentifyrespondent
NoNDA
Dataauthenticityissues
BenefitsofSocialMediaoverTraditionalResearchMethods
Thepaperdiscussesaboutfillingtheresearchgapsoftraditionalresearch
methodologieswith
the
help
of
social
media
research
DrawbacksofSocialMediaoverTraditionalResearchMethods
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Introduction LiteratureReview Questionnaire Roadmap
WhitePaperTitle PryingDataoutofasocialnetworkBy:JosephBonneau,JonathanAnderson
Brief
Introduction
Thewhitepaperdiscusseschallengesfacedbysocialnetworkin
preventing
adversaries
from
collecting
huge
amounts
of
userdatafromtheirsiteandmethodsusetodothat
Findings Protectionagainstdatacrawlinghasnotkeptpaceas
Facebooketc.evolveintoglobalnetworks
Personaldataandsocialgraphdatacanbeextractedfrom
socialnetworks,regardlessofausersprivacysettings
Verylessaccountsneededtoviewmajorityofthenetwork
Lackofuserunderstandingofthelimitedamountofprivacy
whichcanactuallybeenforcedbytodayssites
Socialnetworksshouldlimitthenumberofmechanismsto
accessuserdata,combatphishingaggressively,reduce
relianceonsubnetworkmembershipforaccesscontrol,and
eliminatefriendoffrienddatasharing
Conclusion
ThoughFacebookitselfcollectsuserinformationandhaseven
partneredwith
Datalogix for
that,
it
is
not
able
to
prevent
externalAPIsfromcollectingitsusersdata