Marketing, Recruitment, Retention & Transitions in CareerTech
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Transcript of Marketing, Recruitment, Retention & Transitions in CareerTech
Summer Conference 2009Summer Conference 2009
Marketing Recruitment Retention and TransitionsMarketing Recruitment Retention and TransitionsMarketing, Recruitment, Retention and TransitionsMarketing, Recruitment, Retention and Transitions
http://www.flickr.com/photos/randomurl/454618495/
Enrollment Managementg
“Strategic Enrollment Management is aStrategic Enrollment Management is a COMPREHENSIVE process designed to help an institution to achieve and maintain the optimum pRECRUITMENT, RETENTION, and graduation rates of students where ‘optimum’ is defined within the
d i t t f th i tit tiacademic context of the institution.
http://www.flickr.com/photos/drurydrama/2744964040/
Enrollment Managementg
as such SEM is an institution wide process that embraces virtually every aspect of anthat embraces virtually every aspect of an institutions function and culture.”
Michael DolenceMichael Dolence
http://www.flickr.com/photos/brooke_anderson/534050290/
CTE Enrollment Managementg
optimum recruitment retention & graduationoptimum recruitment, retention, & graduation rates with successful college & career TRANSITIONSTRANSITIONS
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CTE Enrollment Managementg
Not.... a quick fix ..solely a structure ..separateq y p
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CTE Enrollment Managementg
Superintendent, Marketing, Recruiter, Guidance, Instructors, Staff, Tech Prep, Alliances, Students,Transition Career Services AdministrationTransition, Career Services, Administration…
…THE WHOLE HOUSE
http://www.flickr.com/photos/jabzg/678202238/
MarketingMarketingMarketingMarketinghttp://www.flickr.com/photos/stephengg/2950588076/in/photostream/http://www.flickr.com/photos/stephengg/2950579662/in/photostream/
Marketingg
How do you market?http://www.flickr.com/photos/stephengg/2949730051/
How do you market?
MarketingMarketing gg
Next Level Marketinghttp://www.flickr.com/photos/stephengg/2950588076/
Next Level Marketing
Marketingg
Emailhttp://www.flickr.com/photos/stephengg/2950584328/in/photostream/
Marketingg
Marketing Planhttp://www.flickr.com/photos/stephengg/2949727273/in/photostream/
Marketing Plan
RecruitmentRecruitmentRecruitmentRecruitmenthttp://www.flickr.com/photos/stuckincustoms/3062139585/
Recruitment
Beyond the Enrollment Funnel
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Recruitment
Recruitment, Marketing , Guidance, Market AnalysisAnd so much moreAnd so much more…
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Recruitment
Year Round Recruitment Plan
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RetentionRetentionRetentionRetentionhttp://www.flickr.com/photos/sleepychinchilla/1554787553/in/set-72157617607005874/
G idGuidance
Retention
http://www.flickr.com/photos/sleepychinchilla/1555666864/
St d t S tStudent Support
http://www.flickr.com/photos/sleepychinchilla/1554841511/in/set-72157617607005874/
Retention
TransitionsTransitionshttp://www.flickr.com/photos/strandloper/1386007256/
TransitionsTransitions
Transition
Graduation RatesGraduation Rates
http://www.flickr.com/photos/freefoto/3485773767/
Transition
College CultureCollege Culture
http://www.flickr.com/photos/freefoto/3575725815/
Transition
Career ServicesCareer Services
http://www.flickr.com/photos/64498037@N00/3542363700/
CTE Enrollment Managementg
Will this make our institution better?
http://www.flickr.com/photos/mythoto/3633957592/
YES!YES!
http://www.flickr.com/photos/joiseyshowaa/1237883234/
QuestionsQuestionsQuestionsQuestionshttp://www.flickr.com/photos/lexnger/200319989/
CTE ShowcaseCTE ShowcaseMoore Norman Technology Center
October 7 2009October 7, 2009
http://www.flickr.com/photos/hgillis/336977788/
J L Z i kJeremy L. Zweiacker405.743.6881/[email protected]
http://oktechprep blogspot comhttp://oktechprep.blogspot.com
http://www.flickr.com/photos/davichi/376008245/
All pictures are copyright of the original author or licensor. Pictures were obtained through http://www flickr com through a Creative Commonsobtained through http://www.flickr.com through a Creative Commons license. Pictures have been attributed back to the original author via a link at the bottom right hand of each slide.