PUBLIC RELATIONS

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• Public Relations include a variety of programs to promote or protect companies image or individual product.

• PUBLIC is any group that has an actual or potential interest in companies ability to achieve its objectives .

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FUCTIONS OF THE PR DEPARTMENT• Press relations• Product publicity• Corporate communication• Lobbying• counselling

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• Presenting news and information about the organization in the most positive light.

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Press relations

Product publicity

• Sponsoring efforts to publicize specific products.

• Product publicity is when an organization attempts to attract public interest about a product that it offers

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Corporate communication

• Corporate communication is the message issued by a corporate organization, body, or institute to its publics.

OR • Promoting understanding about the

organization through internal and external communications.

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• The internal communication (employees, stakeholders, i.e. share and stock holders)

• external (agencies, channel partners, media, government, industry bodies and institutes, educational and general public).

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lobbying

• Dealing with legislators and government officials to promote or defeat legislation and regulation.

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counselling

• Advising management about public issuess, and company positions and image during good times and bad.

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MARKETING PUBLIC

RELATIONS

• The companies mainly using this marketing public relations (MPR) to support corporate or product promotion and image making.

• The old name of MPR was publicity.

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MPR plays an important role in the following tasks:

• Launching new products• Repositioning a mature product• Building interest in a product category• Influencing specific target groups

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• Defending products that have encountered public problem

• Building the corporate image in a way that reflects favourably on its products.

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TOOLS IN MARKETING PR

• Publications-annual reports,brochures,newsletters,magazins etc

• Events-news conferences ,seminars, outings,trade shows etc

• sponsorship-sponsoring sports or cultural activities etc

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• News-get the media to accept press releases and attend press conferences.

• speeches-talks of company executives at trade associations or sales meetings

• Public service activities-contribution of time and money to good causes to

build the goodwill.

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• Identity media-company need a visual identity that the public immediately recognizes.

Company logosStationaryBrochuresSignsBusiness cardsUniformsDress codes

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Major decisions in

marketing PR

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Establish objectives

Choose messages

Choose vehicles

Implement

Evaluate results

Establish objectives

• MPR can build awareness by placing stories in the media to bring attention to a product, service , person organization or idea.

• It can build credibility by communicating the message in an editorial context.

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Choose messages and vehicles

• Choosing a proper message or media to spread the idea , information about the product etc.

• It includes hosting major academic conventions,inviting expert or celebrity

speakers,and developing news conferences.

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• Each of this events is an opportunity to develop a multitude of stories directed at different audience.

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IMPLEMENTING PLANS AND EVALUATING RESULTS

• MPR contribution to the bottom line is difficult to measure , because it is used along with other promotional tools.

• The easiest measure of MPR effectiveness is the number of exposures carried by the media.

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Thank you