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Transcript of Marketing Proposal
Dear Sir or Madam,
Let me begin by thanking you for the opportunity to deliver my presentation on how CENTURY 21 ACCESS AMERICA and I are best positioned
to market and sell your home. The information contained in the following pages will demonstrate our knowledge, expertise and commitment to
making your home selling experience a complete success.
CENTURY 21 ACCESS AMERICA has successfully represented buyers and sellers in your neighborhood and we believe that we know what is
important to you during this process:
1. That the selling process runs smoothly without hassles
2. That your agent keeps you informed of all vital information throughout the sale
3. That your home sells quickly
4. That you receive the best possible price and terms for your home
I look forward to working with you as we achieve the goals above.
Sincerely,
Kim Lambert
The Purpose of this Presentation
• Familiarize you with the selling process
• Provide you with details on my experience and the CENTURY 21® Brand
• Develop a customized marketing plan for your home
• Share current real estate information on your local area
• Determine an initial market position for your home
• Leave you with some resource information and sample forms
• Reinforce our commitment to your goals
• Answer any questions you may have
There are many realty signs on front lawns these days, but only one can offer representation in over 70 countries
through a network of more than 120,000 real estate professionals.
• Founded in 1971
• Part of the Realogy Franchise Group
• Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization
• Operate in approximately 8,000 offices around the world
• Considered ―the most recognized name in real estate,‖* ours is the brand that comes to mind most when
consumers think of real estate services
We strive every day to better understand your needs to help you complete a successful transaction for your
home. We embrace your goals as our own.
This is why the CENTURY 21 System is “The Gold Standard.”
*Source: 2009 Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equal
decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness
questions are based on a sample of 903 respondents at a 95% confidence level with a margin of error of +/- 3.3%. The study was conducted between March 16
and November 15, 2009 by Millward Brown, a leading global market research organization.
CENTURY 21® at a Glance
Marketing
As a CENTURY 21® professional I will... Provide you with professional, personalized service
Monitor details and coordinate marketing activities
for the sale of your homeShow your property to qualified buyersPresent all written offersFacilitate the closing
Our proven Marketing System also offers traditional and proprietary marketing tools, systems and services to help get your home sold, including:
CENTURY 21 Internet Marketing Program:www.century21.comwww.century21espanol.com
Neighborhood ProfilesTargeted E-mail CommunicationSocial Media Website
- Facebook- Twitter- YouTube- Flickr
Website Listing Distribution NetworkNational AdvertisingLocal AdvertisingGlobal Referral NetworkSeller Service Pledge® Mortgage℠ Services
Preferred Client Club MarketingDirect Mail MarketingFine Homes & Estates Digital MagazineBuyer lead distribution program
(LeadRouter)Client lead reporting tool (Golden Ruler)
An Industry Leader
For the past decade, CENTURY 21®
has reigned as the nation’s most recognized brand in real estate!
LEADER IN BRAND AWARENESS*For the past decade the CENTURY 21 System continues to hold the
strongest presence in the category. With almost universal brand
awareness the CENTURY 21 System enjoys the highest brand awareness level when compared to any other real estate organization surveyed.
THE MOST RECOGNIZED NAME IN REAL ESTATE*Consumers continue to identify CENTURY 21 as ―the most recognized
name in real estate.‖ Adults surveyed singled out CENTURY 21 by almost 10 percentage points more than the nearest competitor.
AT THE TOP FOR LIKELIHOOD TO RECOMMEND*The CENTURY 21 system continues to be one of the top brands leading the industry on likelihood to recommend.
*Source: 2009 Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold
a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 903 respondents at a 95% confidence level with a margin of error of +/- 3.3%. The study was conducted between March 16 and November 15, 2009 by Millward Brown, a leading global market research organization.
Selling Your Home with the Help of Century21.com
The Century21.com web site averages more than 2 million visits per month
• Consumer Leads
• Property Listings
• Registered Users
• Top Search Engine partnerships; Google, Trulia and Yahoo
Page 8
Our Agents Stand Out from the Crowd
• Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field• Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you
with relevant information• Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals
UNPARALLELED AGENT EDUCATION
Century 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industry through its award-winning* CENTURY 21 Learning System®. CENTURY 21® Agents have access to a comprehensive suite of training and skill development programs, designed to help us stay at the top of our game.
A TRUE PARTNERReal estate transactions are a big deal with many moving parts. The details can get unwieldy without the right support. CENTURY 21 Agents know that buying a home can be the culmination of a life-long dream, and will help you manage the details with the right support.
*Training Magazines Top 125 for 7 of the last 10 years
Meriden, CT Office
477 South Broad Street
Meriden, CT 06450
Phone:203- 634-1876 Toll Free:1-800-525-7793
Fax: 203-237-4142
Southington, CT Office
117 North Main Street
Southington, CT 06489
Phone: 860-621-8378
Toll Free:1-800-525-7793
Fax: 860-276-8032
C21 Access America
Career Development Center
143 North Main Street
Phone: 860-378-1456
Toll Free:1-800-525-7793
Fax: 860-276-0369
Offices Under Regional President Beverly A. Peterson
The Real Estate
Development Center
Pre-License School
143 North Main Street
Phone: 860-378-1479
Fax: 860-276-0369
Access America Call Center
Customer Service 411
143 North Main Street
Phone: 860-621-8378
Fax: 860-276-0369
Branford, CT Office 265 East Main StreetBranford, CT 06405Phone: 203-481-7247Toll Free:1-800-525-7793Fax: 203-481-4075
My Professional Experience
• Principals and Practices in Real Estate through the State of Connecticut Approved School; The Real Estate Development Center
• Member of the National Association of REALTORS
• Member of the Connecticut Association of REALTORS
• Member of the Hartford Board of REALTORS
• Member of the Connecticut Cooperative MLS
• REALTOR with CENTURY 21 Internationally, 8,400 offices in the World, 4,200 Offices in the USA
• REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT.
• Team Member of the Largest Most Productive Century 21 Office in All of Connecticut
Page 12
Southington, CT Office
117 North Main Street
Southington, CT 06489
Phone: 860-621-8378
Toll Free:1-800-525-7793
Fax: 860-276-8032
Southington
Century 21 Access America
Welcome to my office:
Kim Lambert
Office: 1-800-525-7793 x1009
Direct Line: 860-736-1009
Email: [email protected]
Branford
CENTURY 21 Access America265 East Main StreetBranford, CT 06405Phone: 203-481-7247Toll Free:1-800-289-2100
Ryan Peterson
Vice President
800.525.7793
CALL FOR FREE MARKET ANALYSIS
Serving the Great State of Connecticut
Meriden, CT Office
477 South Broad Street
Meriden, CT 06450
Phone:203- 634-1876
Toll Free:1-800-525-7793
Fax: 203-237-4142
Kelly Peterson Coach
& Manager of the Meriden Office
203-634-1876
CALL FOR FREE MARKET ANALYSIS
Serving the Great State of Connecticut
Our Purpose
To establish lifelong relationships with the families and households in our
marketplaces by providing sound advice, outstanding service and reliable results
when it comes to any of their real estate needs.
New Home Construction Center
143 North Main Street
Southington, CT 06489
Phone: 860-621-8378
Toll Free:1-800-525-7793
Fax: 860-276-0369
New Homes & Marketing Division
Coaching and Training is available to New
and Experienced Agents in the following
areas:
• New Construction
•Advanced CMA workshops for target
marketing and statistics
•Technology including Social Networking
•Online Slide Show Presentations
•Foreclosures purchasing at Auctions
•Short Sale & Commercial Training through
C21 Corporate, work shops and online.
•Century 21 Corporate Partnership Coaching
PEP
•Century 21 Online Sessions
•Sales Technique Workshops & and MORE!
Jodi Tussing
Marketing Consultant
New Homes & Land
Development
Manager
Call Center
1. Capture Lead - Transfer to Agent who knows the
most about that property
2. Record and put in a follow up plan based on agent
feedback.
3. Incubate leads – good service – more sales
A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office to
receive the Centurion Award! We are on track to do it again!
Page 19
Market Share Century 21 Access America Last 12 Months
Marketing Your Home
• Two things sell homes – Exposure and Price
• At CENTURY 21 Access America we pride ourselves on our
ability to create custom solutions to maximize both
• We have a proven model to market and sell homes
• Forged through experience and analysis of thousands of home sales
• Enclosed is a comprehensive summary of how we will put our unique
approach to work for you.
The more people exposed to your home, the better the chances
of finding the buyer who likes it and will pay the most for it.
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Marketing Plan
• Place the CENTURY 21 Gold Post Yard sign on your property (if local ordinances allow for it)
• Place a lockbox on your home
• MLS – Place your home with the local Multiple Listing Service to make itavailable to all local Brokers
• Open Houses – Actively promote open house showings for both real estate professionals and Buyers
• Direct Mail – Just Listed cards, Open House cards and other targeted mailings
• eCampaign Center One-time Emails – Online Property Flyer Emails directed to potential buyers
• Local Advertising – Television, newspaper and local magazine
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
• Internet – century21.com allows internet users to get information and photos of your home
• century 21.com
• Agents Personal Website
• Banner ads on local websites
• Post on other real estate search websites like Trulia.com, Realtor.com,
Google and Yahoo that receive millions of visitors.
• Leverage the CENTURY 21 Global Referral NetworkSM to access leads from
around the world.
• Use office voicemail system to announce your listing and provide updates on
changes to your listing
• Office caravan
Marketing Plan continued
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Marketing Plan continued
• Introduce other unique marketing techniques appropriate for your property
– Video/virtual tour on Facebook.com,YouTube.com.
– Offer a Home Warranty program
– Offer special CENTURY 21 Mortgage® financing options
– Place property on Craigslist and other online classified websites for
maximum exposure.
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Steps and Strategies for Successful Selling
Selling Process: The Basics
Choose the right agent
Set a fair price
- Use a Comparative Market Analysis
Sign the Listing Agreement
Prepare your home for prospective buyers
- Neat and clean and repaired or painted where necessary
Agree on a Marketing Plan relevant to today’s market
- Advertise heavily where the buyers are - online 90% of all
buyers use the Internet in their search process*
- Hold an Open House
Present all offers
Negotiate the Selling Price
Buyer Home Inspections
Close the deal
* Source: 2010 NAR Profile of Homebuyers and Sellers
21 Step Marketing PlanThe following pages will provide additional detail to some
significant components of our comprehensive marketing plan to
get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan.
1. Recommend a pre-listing inspection and hiring a
professional home staging service2. Develop a Comparative Market Analysis (CMA)3. Create a photo slideshow or virtual tour to post on listing
websites4 Enter your listing into local Multiple Listing Service5 Place the CENTURY 21® ―For Sale‖ yard sign6. Announce your listing to Agents in my office and other
CENTURY 21 Offices in the area7. Place a ―Lock Box‖ on your door to provide easy access for
other agents8. Place your listing on our century21.com website9. Distribute your listing to hundreds of Listing Partners10. Place your listing on social media sites like Facebook, Twitter
and YouTube11. Place your listing on my personal website12. Create an Individual property website for your listing
13. Prepare full color property flyers and brochures to showcase
your home to buyers and other agents14. Offer the CENTURY 21 Home Protection Plan that can help
attract buyers to your property15. Schedule email marketing pieces to my entire list of contacts
and past clients as well as area REALTORS®16. Print (newspaper) and direct mail advertising in our local
area- Just Listed Cards- Open House Cards
17. Hold an Open House for area REALTORS and the public18. Tour your home with prospective buyers19. Provide you with constant feedback from buyer showings20. Send you weekly online activity reports on your property21. Negotiate with potential buyers on your behalf to help get
you to the closing table
“Dress” Your House For Sale
• Your home’s appeal is a deciding factor in whether a potential
buyer decides to make an appointment to see your home or submit an offer.
• Individual tastes vary, but you should follow some basic rules in getting your home ready for sale:
– Curb appeal– Unobstructed walkways– Clean interior– Well-lit rooms– Uncluttered rooms and
storage spaces
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Home Staging
Eight seconds. That’s all it takes for most buyers to form a first opinion of your house.
It’s not long, so you need to make it count. Ideally, your home will impress and motivate a buyer to swiftly
make an offer before it’s gone from the market.
We are dedicated to selling your property at the best price possible in the shortest amount of time. Home
staging can help highlight your home’s best features, making it appeal to buyers’ senses and emotions.
Following simple exterior and interior design ideas and home-improvement suggestions such as the ones
found on page 43 of this presentation can maximize your home’s attractiveness and create a captivating first impression.
Attracting BuyersWe have an aggressive strategy for attracting home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of consumer websites, we maximize every opportunity to attract qualified buyers.
In addition, you will have a clear view of the results of your property’s online exposure. Detailed marketing reports will provide you with valuable feedback on the traffic your property is receiving from online real estate consumers!
Did you know...• 90% of home buyers use the internet to search for a new home*• 38 million home buyers search the internet each month for real estate information*
• One in three buyers find the house they ultimately purchase on the internet*
*2010 National Association of Realtors Profile of Home Buyers and Sellers
We get your property noticed!
Keeping You
Informed
Online MarketingSummary
Our exclusive "Golden Ruler" tool is a listing measurement device that provides reports on the number of consumer views and leads on your online property listing.
Where Do Buyers Go For Information?
Source: 2008 National Association of REALTORS® Profile of Home Buyers and Sellers
The Internet should be leveraged to attract more buyers
Of those buyers who used the Internet, where they first learned
about the home they purchased
Real Estate Agent
Internet
Yard Sign
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Internet Advertising vs. Newspaper Advertising
• 81% said they found the internet very useful
• 29% said they found the newspaper very useful
• 29% of buyers found their home on the internet first- This represents a significant increase from those that found their
home in 2001. - The internet plays a much more significant role compared to
newspapers, where only 3% found their home first.
• 46% of buyers said they found yards signs to be very useful
• 40% of buyers said they found open houses to be very useful
*2008 NAR Profile of Home Buyers and Sellers
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
A World Class Website
century21.comMore than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure
and will include detailed information about the property and the surrounding community.
Our state-of-the-art Website helps make buying and selling real estate easier with many features for buyers and sellers, including:
• An award-winning online marketing program helps drive over 2 million visitors to our site each month
• A new expanded search that features one-click access to millions of listings
• Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with multiple photos, property details, and open house information
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Maximize Visibility!When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country!
According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month:
In Your Area & Across the Nation
CENTURY 21 listings are also displayed on all MLS enabled real estate sites.Remax.com, ColdwellBanker.com, ERA.com, Prudentia
l.com, KW.com, and Weichert.com
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
We Leverage Technology to Get Your Home Sold
The tools and systems listed below collectively demonstrate that the CENTURY 21 System uses every effective medium to
find the right buyer for your house!
SOCIAL MEDIA
The CENTURY 21® system continues to be on the cutting edge of real estate marketing. We utilize social media channels like YouTube,
Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for your home. Facebook alone
has over 500 million monthly users.
CENTURY21.COM
Our consumer website offers state-of-the-art access to your property listing and includes photo descriptions and virtual tours as well as
neighborhood information to attract buyers.
MOBILE MARKETING
CENTURY 21 leverages mobile applications to make it convenient and easy for buyers to shop for CENTURY 21 listings on the go. From our iPhone
app to accessing www.century21.com via mobile devices, CENTURY 21 is bringing your listing to thousands of online customers.
LEADROUTER
The CENTURY 21 LeadRouter System is a software application empowering CENTURY 21 agents to receive buyer leads for your property
instantaneously wherever they are. LeadRouter sends alerts when a potential buyer inquires about your property, enabling me to respond
immediately. This means that buyers interested in your property will be able to reach me quickly.
VIRTUAL TOURS
Giving potential buyers a virtual walk-through can help your home stand out from the competition.
OPEN HOUSE PLANNERA helpful tool that helps buyers plan a day of open house tours.
Social MediaThe CENTURY 21® System continues to be on the cutting edge of real estate marketing. We successfully utilize social media channels like YouTube, Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for your home. Considering that hundreds of millions of people use these sites on a daily basis it is important for your home to be included.
Relocation Services
Most anywhere you live or almost anywhere in the world you are moving to, we can assist in finding a great CENTURY 21® Office and an experienced sales professional.
We offer the ultimate in relocation services. We can:
• Send you a customized relocation packet designed to meet your specific needs, including community and school information
• Provide cost of living analysis• Select an experienced CENTURY 21 Sales associate, trained in
relocation services, to represent you• Provide mortgage service information, including loan pre-
approval• Help you get to know the community you are moving to
• Provide a city-to-city comparison of your current location to your new location
Moving out of the area?We are connected to thousands of CENTURY 21 Offices located in over 70 countries around the world. Whether you are moving across the state, the country or the world, we can help:
• Connect you with a professional CENTURY 21 Sales agent at
your destination• Provide a detailed market analysis of your current home• Coordinate the sale of your current home and the purchase of
your new home• Work with mortgage services including obtaining loan pre-
approval for your new home• Work hand-in-hand with your Corporate Relocation Program
Determining
the value of your home
A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and
characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is similar properties in your area.
THE FOLLOWING ARE A FEW THINGS TO KEEP IN MIND ABOUT PRICING:
• Realistic pricing will achieve maximum price in a reasonable time
• The market determines the price
• The cost of improvements are almost always more than the added value
• Houses that remain on the market for a long time do not get shown
• A house that is priced right from the beginning typically achieves the highest proceeds
Factors that Influence the Value of your home
FACTORS THAT HAVE NO IMPACT ON THE
CURRENT VALUE OF YOUR HOME:
• What you paid for it
• Your Investment in the property (such as baths
or kitchen upgrades, etc)
• What you want to net from the sale
• What those outside the industry believe the property is worth
Market Value is:
What the buyers are willing to pay for this type of property, in
this neighborhood, at this particular time.
The marketplace, not the homeowners and not the brokers
determine the value of a home.
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Competitive Market
Analysis Establishing the perfect price for your home!
[Insert Complete CMA Here]
• Recent Sales
• Current Listings
• Under Contract
• Expired Listings
• How do you stack up against the competition?
• What will help your property sell faster?
• How much will you have after closing?
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Intelligent PricingBy pricing your property at
market value, you expose it to a
much greater percentage of
prospective buyers.
This increases your chances for
a sale while ensuring a final sale
price that properly reflects the market value of your home.
Pricing Your Home To Sell
Activity vs. TimingA property attracts the most
attention, excitement and interest
from the real estate community and
potential buyers when it is first listed
on the market.
Improper pricing at the time of initial
listing misses out on this peak interest
period and may result in your property languishing on the market.
The Effect of Overpricing
Improper pricing may lead to a below market value
sale price, or even worse, no sale at all.
Your home has the highest chances for a fruitful sale
when it is new on the market and the price is reasonably established
What to Have Ready to List Your Property
Prior year tax bill Survey
Account numbers for mortgage
3 copies of the key to the front door
Invoices for repairs or improvements to the property
A list of inclusions and exclusions in the sale
Any interior or exterior pictures of the property
Declarations/Covenants/Deed Restrictions (if
applicable) Utility bills, actual monthly costs or monthly budget
Information on special assessments (if applicable)
Homeowners/Condominium association information (if
applicable)
• Amount
• Company
• Address
• Contact name• Phone number
Staging Your Home ChecklistWhen it comes time to prepare your home for showing you might want to consider hiring a professional to help. If you choose to do it yourself here are some tips for you to think about. In doing this, you will be ahead of most of the sellers already on the market in the way your home shows.
INSIDE Clear all unnecessary objects from furniture
throughout the house Clear all unnecessary objects from the kitchen
countertops In the bathroom, remove items from the
countertops, tubs, shower stalls and commode tops
Be sure that the bathroom tubs, tile, sinks, shower floor and ceiling and toilet bowls are free of mildew and look sparkling clean
Rearrange or remove some of the furniture if necessary
Take down or rearrange pictures or objects on walls
Patch and paint where necessary Review the house inside room by room, and:
- Paint any room needing paint- Clean carpets and vacuum drapes that need it- Clean windows and cobwebs from ceilings and chandeliers
Make sure the closets and garage are not “too full” Replace burned out light bulbs and repair any
faulty switches Repairs and improvements will facilitate a sale
being made Make certain all rooms are odor-free
OUTSIDE Go around perimeter of the house and remove
all garbage cans, discarded wood scraps, extra building materials, etc, into the garage or trash
Check gutters and/or roof for leaks and/or dry rot Weed and then mulch all planting areas Clear patios and decks of all small items, such as
small planters, flowerpots, charcoal, barbecues, toys, etc
Check paint condition on the house, especially the front door and trim
Review if shutters, shingles, stone or bricks need replacing
Check exterior stairs and handrails; walkways, screens, screen doors
IN GENERAL Try to look at your house “through a buyer’s eyes”
as though you have never seen it before
Moving Checklist6-8 WEEKS BEFORE MOVING DAY Set the date Interview moving companies and get estimates Get costs from truck rental companies if you are
planning to move yourself Inventory household goods Choose a mover
AT LEAST 4 WEEKS BEFORE MOVING DAY Contact utility companies to arrange for
transfer or shut off File change of address forms
- Don’t forget to notify creditors and anyone else who sends you monthly mail or publications
Notify friends and family of new address Start organizing items to be moved or packed
- Fragile vs. non-fragile- Immediate need in new home
Kitchen items Clothing Toiletries Tools Hold a yard sale to get rid of unnecessary items
and junk
2 WEEKS BEFORE MOVING DAY Return any borrowed or rented items
- Cable Boxes- Furniture- Library books- Etc.
Pick up any personal items- Cleaning- Tools- Etc.
Begin to clear out refrigerator and freezer1 WEEKS BEFORE MOVING DAY Confirm arrangements with the movers Notify friends and neighbors that you may need
their help Make arrangements for care of small children
and pets for the day
Moving Checklist (continued)1 DAY BEFORE MOVING Make sure each person has a bag packed for
essentials at the new address Defrost refrigerator/freezer Confirm arrival time of movers
DAY OF THE MOVE Get an early start Make sure movers have your contact
information during the move Be available to movers for questions Perform final check of the home once movers
have left- Make sure any appliances left behind are turned off
- Be sure to leave keys and garage door openers
All rooms should be at least broom clean and prepared for buyer walk through inspection
DELIVERY DAY Make sure you understand how mover expects
to be paid Supervise unloading and any unpacking Confirm receipt of all items on inventory sheets Welcome to your new home!
My Commitment to YouIn the preceding pages I have provided you with an outline of my expertise and that of my
company. I have also demonstrated why CENTURY 21 Access America and I are the best choice to
market and sell your home. I would like to extend my personal and professional commitment to you.
As your CENTURY 21 Agent, I will:
• Provide you with excellent service and support
• Communicate with you every step of the way
• Represent your interests ethically and professionally
• Make every effort to sell your home promptly and at a fair price
Let me go to work for you now!
Kim LambertREALTOR117 North Main Street, Southington CT477 South Broad Street, Meriden CT
265 East Main Street, Branford CTPhone [email protected]
Seller Service Pledge – My Personal Commitment
• 21 points of differentiation
– Commitment to service
– Agreement between you, the seller and my CENTURY 21® office.
Page 52
Quality Service
Quality service is my goal. After each sale, to help us maintain a high
level of customer service, we invite our clients to complete a Quality Service Survey and return it to an independent research group.
Thank you!Page 55
Kim Lambert
CENTURY 21 Access America
117 North Main Street
800.525.7793 x1009