Marketing PROJECTS4
Transcript of Marketing PROJECTS4
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MARKETING PROJECTS/THESIS/DISSERTATION
FOR ANY UNIVERSITY/ANY INSTITUTE
Brand loyalty and image in retail industry
Brand loyalty and image in Pantaloon
Brand loyalty and image in Willslifestyle
Consumer behaviour in compact car industry
Brand awareness and customer perception small cars
Customer satisfaction Maruti Suzuki
Customer satisfaction Hero Honda
Customer perception and brand awareness of Hero Honda
Marketing strategies of Hyundai Motors
Sales promotion strategies of Small Car Industry
Effectiveness of Advertising strategies of NIIT
Effectiveness of Advertising strategies of Cola Giants
Marketing Strategies of Pepsi
How advertising affects brand image : A Study on Hero Honda
Advertising affects brand image in Small Car sector
Customer Satisfaction in Cellular Industry
Customer Perception towards Airtel
Introduction of a New Chocolate Brand in India
Market Entry Strategies of a chocolate brand in Indian Chocolate Industry
Customer Relationship Management ICICI
Customer Relationship Management Abn Amro
Customer Relationship Management Citibank
Customer Relationship Management Reliance Communications
Distribution Strategies of Reliance Communications
Distribution Strategies of Vodafone
Advertising strategies of Idea Cellular
How Branding effects customer purchase decision
Dynamics of Distribution in FMCG Industry
Distribution as a Competitive Advantage in FMCG Industry
NGO marketing
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Service Quality and perception towards Hotel Industry
Service Quality and perception towards fast food joints
Measure Brand value of fastfood chains
Service Quality and perception towards fast food joints
Marketing Strategies of HUL
Marketing Model of Indian Oil Corporation
Factors Affecting Consumer Buying behaivour of Compact cars
Factors Affecting Consumer Buying behaivour of Hyundai Cars
Hyundai Motors A road map to success
Walk-ins in organized retail sector
Sales and Distribution in FMCG Sector
Institutional Sales strategies of IFB
Brand Equity of Lifebuoy in Rural markets
Cross selling strategies of ICICI
Customer attitude study of Parker Pen
Role of advertising in consumer buying behaviour in refrigerator
Role of advertising in consumer buying behaviour in CTV
Role of advertising in consumer buying behaviour in real estate industry
Marketing Strategies of Tata Motors
Distribution Strategies of Whirlpool
Competitiveness through Supply chain management A study on Crompton Greaves
Retail banking
Supply chain management Schneider Electric
NGO marketing
Brand preference of Mobile Phones
Integrated Marketing communications Coke
Consumer Perception Towards Real Juice
Impact of Celebrity Endorsement in brand Image
Impact of Celebrity Endorsement in brand Image A Study on Cadburys
Competitive Strategies of HCL
Consumer buying behaviour of Ball pens
Internet Marketing
e-branding
Internet a marketing in Indian retail Industry
Brand Audit of Haldiram
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Supply Chain Management haldiram
Brand Loyalty of Toyota Corolla And Honda City
Brand loyalty and customer perception in retail industry
Marketing Strategies of Nokia
Customer perception towards insurance products
Future of Luxury Watches in India
Customer Perception towards Tanishq
Consumer buying behaviour of Jwellery
Impact of advertising on purchase behaviour of urban women in relation to cosmetics
Consumer decision making styles in shopping malls with special reference to ambiancemall
Marketing strategies of LG
Marketing strategies of Videocon
Consumer perception towards Samsung AC
Consumer perception towards Hitachi
Marketing Strategies of Big Bazaar in Delhi
Customer perception towards Five Star hotels in Delhi
Consumer perception towards mother dairy milk
Marketing strategies of Britannia
Comparative Analysis Maruti & Hyundai
Comparative Analysis Nestle and Cadburies
Comparative Analysis Britannia & Parle
Effectiveness of Supply chain management Shoppers Stop
Online Advertising
Effectiveness of Mobile Advertising
Service Quality and Customer Perception of Taj Palace hotels
CRM at Airtel
Value Added Services Tata Indicom
Value Added Services Airtel
e-enabled supply chain management
e-enabled CRM in Indian banking sector
Impact of Chinese toys in Indian Market
Scope of Genric Pharmaceutical companies in Meerut
Marketing strategies of Ranbaxy
Cipla A successful Growth story
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Supply chain management of Dabur
Role of Public relations in Integrated Marketing Communications
Service quality of Mcdonalds
Promotional strategies of Air India
Marketing strategies of Air India
Online shopping
Consumer perception Airtel Digital Dish TV
CRM at Reliance
CRM Birla Sunlife
CRM in retail industry
CRM subhiksha
CRM HSBC
CRM ING Vysya
Effectiveness of Customer Relationship Management Bajaj Allianz
CRM SBI
Brand extension in FMCG industry
Increasing the sale of branded fuels and extension of customer to branded fuels
Marketing strategies of Haldiram
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THESIS TOPIC
ROLE OF HUMAN RESOURCES DEPARTMENT AT THE TIME OF
RECESSION A STUDY OF SIEMENS LTD.
DESIRED AREA OF RESEARCH:
Human Resources department role at the time of recession
THE OBJECTIVE AND RATIONAL OF THIS STUDY IS TO:
Study the existing functioning of human resources department
Focus on the behavioural aspects of the employees in relation of the
company.
To give recommendations and suggestions to improve and come up fromthe problems which are being facing by the employer employees.
INTRODUCTION TO THE AREA OF RESEARCH:
Recessions means reduction of a countrys gross domestic product (GDP) for at
least two quarters. The Human Resource Department has to focus on unpopular
innovations during the recession as the role of HR during the recession is to save
money to the organization. At the time of recession HR focuses on manpower
strength, they have to take strategies initiatives to increase the productivity and to
work on compensation.
SCOPE OF THESIS WORK:
The Thesis Topic Role of Human Resource Department During the
time of Recession in Siemens Ltd. This Topic will help me a lot and
company also that basically at the time of recession what type of act should
an organization take at a right time.
And to understand that what problems are facing by the organization andemployees at the time of recession.
RESEARCH METHODOLOGY
Information Sources:
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Primary Research
i. Face to Face conservation
ii. Interviews with Employer and Employees
Secondary Research
i. Company records or data
ii. Internet, books, magazines (business magazines, companys magazines
etc.)
Data collection tools
i. Discussion with Human Resources Department Employer
ii. Website
iii. Literatureiv. Personal Interview with Head of the department (eg. General Manager
or HR-Manager)
Justification for Choosing A Particular Research Proposal
The thesis topic is on recession which can includes cost cutting, reductionincentives, no bonus to the employees etc. in the corporate. And according to this
is very latest topic in the private sector and from this topic we come to know more
about recession and what Human Department is doing recessions time.
Other justification for choosing this topic that I had already do my Internship in
this company (Siemens Ltd.), so I am familiar with the Human Resource
Department and its employees and it will be easy for me to do Thesiss work with
Siemens Ltd.