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    SOLAPUR UNIVARSITY, SOLAPUR

    CHAPTER - I

    INTRODUCTION

    1.1 Introduction to the Study:-Maretin! is the process of planning and execting the conception, pricing, pro!otion

    and distri"tion of ideas, goods and ser#ices to create exchanges that satisf$ indi#idal

    and organi%ational goals& toda$ !ar'eting !st "e nderstood not in the old sense of

    !a'ing a sale(telling and selling) The !ar'eting has changed fro! *arter concept to a

    ne+ sense of satisf$ing csto!er needs) The o"ecti#e of all !ar'eting effort shold

    !axi!i%e csto!er satisfaction) An indi#idal fir!-s sccess depends not onl$ on ho+

    +ell it perfor!s, "t also on ho+ +ell its entire sppl$ chain and !ar'eting channelco!petes +ith co!petitors channels) The csto!er is the 'e$) Therefore the satisfaction

    of cons!er is the pri!e o"ecti#e of an enterprise) Satisfaction is a person-s feeling of

    pleasre of disappoint!ents reslting fro! co!paring a prodct-s percei#ed perfor!ance

    in relation to his or her expectations) .an$ co!panies are ai!ing for high satisfaction

    "ecase csto!ers +ho are st satisfied still find it eas$ to s+itch +hen a "etter offer

    co!es along) /sto!er satisfaction is "oth a goal and a !ar'eting tool) /sto!er-s first

    interaction +ith the prodct occrs at the retail le#el) The a#aila"ilit$ of the prodct,

    their displa$, spacing, etc), Inflence the csto!ers prchase decision to a large extent)

    Retailers also act as an i!portant lin' "et+een cons!ers and the co!pan$) The$ are

    closer to the csto!ers 'no+ his +ants and needs "etter than the co!pan$) This

    infor!ation is highl$ sefl to the co!pan$ in catering the cons!er-s +ants and needs)

    The indi#idal cons!er has a set of preferences and #ales +hose deter!ination is

    otside the real! of econo!ics) The$ are no do"t dependent pon cltre, edcation,

    and indi#idal tastes, a!ong a plethora of other factors) The !easre of these #ales in

    this !odel for a particlar good is in ter!s of the real opportnit$ cost to the cons!er

    +ho prchases and cons!es the good) This proect ta'es a loo' at #arios 'inds of

    aspects a"ot *aa Plsar *i'e and +h$ csto!ers prefer the *i'e)

    1." O#$ecti%e& o' the Study:-

    0) To !easre the le#el of csto!er satisfaction to+ards *aa Plsar +ith special

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    reference to Shri) Pandrang *aa Ato, Pandharpr)

    2) To find ot the factors inflencing to the csto!er to prchase *aa plsar)

    3) To 'no+ a"ot the ser#ices rendered "$ the dealer)

    4) To 'no+ a"ot the co!pan$-s after Sales and Ser#ices

    1.( Si!ni'icance o' &tudy:-

    The research proect has "een done on csto!er satisfaction to+ards *aa Plsar, in

    Pandharpr Tal'a) 5ith the help of this proect co!pan$ can nderstand the satisfaction

    le#el of their csto!er a"ot the co!pan$-s prodct and ser#ices) The std$ is i!portant

    for the organi%ation in tning the co!pan$-s strategies as per local !ar'et expectation)

    1.) Re&earch Methodo*o!y6(

    1.).1 Methodo*o!y Detai*&:-

    The Std$ is E+,*oratory De&cri,ti%ein natre

    Research T$pe6( Surrey Method

    1.)." Source& o' Data:-

    7ata collection for the proect +or' +as "$ t+o +a$s

    0) Pri!ar$ data

    2) Secondar$ data

    1.).".1 Priary data:-

    Pri!ar$ data are collected fro! personal interaction +ith csto!ers, throgh

    infor!al discssions and "$ strctred 8estionnaire)

    1.)."." Secondary data:-

    Secondar$ data are gathered fro! #arios sorces li'e,

    Throgh official doc!ents li'e(

    0) Personal doc!ents sch as diaries, Note *oo' etc)

    2) Proect reports

    3) 5e"sites

    4) *oo's

    9) .aga%ines

    1.).( Sa,*in! Procedure

    1.).(.1 Sa,*in! Area: - Pandharpr

    1.).(." Sa,*in! Unit: - /sto!ers +ho are "$ers of *aa Plsar

    1.).(.( Sa,*in! Techni/ue: -Rando! Sa!pling

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    1.).(.) Sa,*e &i0e: - 1

    5e ha#e collected sa!ples fro! the respondent fro! Shri)Pandrang *aa Ato,

    Pandharpr)

    1.).) Method& In&truent& o' Data 2atherin!:-

    There are #arios t$pes of tools of pri!ar$ data collection so!e of the! are +hich

    researcher has sed for the std$ are as "ello+)

    3ue&tionnaire:-

    Researcher has !ade 09 8estions for the std$ on officers according to those 8estions

    researcher has collected the data)

    1.).4 Stati&tica* too* o' ana*y&i&:-

    Researcher has sed tools for the anal$sis are(

    0) :xcel +or'sheets)

    2) Ta"le)

    4) ;raphical presentations +ith the help of pie charts and "ar charts etc)

    1.4 Sco,e 5iitation& o' the &tudy:-

    Sco,e o' the &tudy

    This std$ is sefl to 'no+ the csto!er satisfaction le#el to+ards *aa Plsar in

    Pandharpr Tal'a) It also helpfl for co!pan$ to identif$ the csto!er attitde to+ards

    *aa Plsar also helps to create and !aintain a good relationship "et+een the csto!er

    and the !anage!ent) The Scope of the std$ is li!ited to Pandharpr Tal'a and

    csto!ers of Shri) Pandrang *aa Ato)

    5iitation&:-

    0) The std$ is li!ited onl$ to the csto!ers of Pandharpr Tal'a

    2) The std$ is li!ited onl$ to 0

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    4) The infor!ation collected solel$ depends pon the respondents= ans+ers and

    accrac$ of infor!ation cold #ar$)9) ;etting actal infor!ation fro! the respondents +as difficlt)

    CHAPTER -II

    OR2ANI6ATIONA5 PRO7I5E

    ".1 Introduction O' The Co,any:-

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    Nae O' Co,any *aa !otorc$cles

    Addre&& O' Co,any *aa Ato Ltd), A'rdi, Pne 4009>, it o"tained a license fro! the ;o#ern!ent of India to !anfactre t+o(

    and three(+heelers and it +ent p"lic in 0>C42 he to "e

    Sinhgad Institte of *siness .anage!ent, 1a!lapr ( 9 (

    mailto:[email protected]://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabad_District%2C_Maharashtrahttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995mailto:[email protected]://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabad_District%2C_Maharashtrahttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995
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    close to ;andhi and it +as onl$ after independence in 0>4 that he +as a"le to gi#e his

    fll attention to the "siness) 1a!alana$an *aa not onl$ consolidated the grop "t

    also the flagship co!panies has gone p for! 2 !illion to rs)4)0B "illion ?US H >3C

    !illion@ its prodct portfolio has expanded fro! one to and the "rand has fond a glo"al

    !ar'et) Ge is one of the Indian-s !st distingished "siness leaders and internationall$

    respected for his "siness ac!en and entreprenerial spirit)

    ".( ;i&ion and Mi&&ion:-

    ;i&ion:-

    5e are co!!itted to engineer, !anfactre, sppl$ and install technologicall$ ad#anced

    soltions for the *aa prodcts) Throgh or contr$+ide locations, +e pro#ide #ale

    added prodcts and ser#ices that generate sstaina"le #ale for or clients) 5ith a ni8e

    "lend of s'ills, experience, tea!+or' and focs, +e stri#e to "eco!e the csto!er-s

    Partner of /hoice

    Mi&&ion:-

    Or !ission is to pro#ide the !ost effecti#e inno#ati#e soltions that csto!ers-

    needs) 5e +ill achie#e this goal "$ pro#iding ser#ices o#er a"o#e the nor!al le#el ofperfor!ance) 5e help people sa#e !one$ so the$ can li#e "etter) Al+a$s lo+ price)

    ".)Product& Pro'i*e o' Or!ani0ation:-

    0>>B

    1a+asa'i *aa /ali"er rolls ot of 5al) Legend, India=s first for(

    stro'e scooter rolls ot of A'rdi) Spirit lanched

    0>>> /ali"er !otorc$cle notches p 0

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    2

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    "" .ost :xciting *i'e of the Year 2>4)Athori%ed 7ealers for Range of #ehicles for *aa

    Office Va'hari Road, Pandharpr

    Athori%ed 7ealers for Range of #ehicles for *aa

    /ontact :!ail

    7uture P*an::xpansion into or 5heeler and ne+ "ranches in Pandharpr and near"$

    places)

    Co,any ,roduct&&er%ice&

    Vehicle Sales ( *aa ( 2 3 5heeler

    Vehicle Ser#ice ( all the a"o#e said "rands

    Spares Sales ( *aa, .I/O, SPA/O, U/AL, ;a"riel, :ndrance,

    L!ax

    inance ( Tie p +ith G7/ and S*I "an' for inance and Leasing

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    O''ice& 9ranche&

    Gead Office ( Va'hari Road, Pandharpr

    *rach Office6( *hal#ani, Tal)Pandharpr

    The Mana!eent

    .r) Fagadish 1a#athe'ar((( O+ner

    .r) Nitin Fagadale6( .anager

    .r) Ra#i Parichra'6( Sales Gead

    9ie& A%ai*a#*e >ith Dea*er.

    *aa M/7 *aa 7isco#er 0

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    A csto!er ?also 'no+n as a client, "$er, or prchaser@ is sall$ sed to refer to a

    crrent or potential "$er or ser of the prodcts of an indi#idal or organi%ation, called

    the spplier, seller or #endor) This is t$picall$ throgh prchasing or renting goods or

    ser#ices) Go+e#er, in certain contexts, the ter! csto!er also incldes "$ extension an$

    entit$ that ses or experiences the ser#ices of another) A csto!er !a$ also "e a #ie+er

    of the prodct or ser#ice that is "eing sold despite deciding not to "$ the!) The general

    distinction "et+een a csto!er and a client is that a csto!er prchases prodcts,

    +hereas a client prchases ser#ices)

    The +ord deri#es fro! Jcsto!,J !eaning Jha"itJ a csto!er +as so!eone +ho

    fre8ented a particlar shop, +ho !ade it a ha"it to prchase goods of the sort the shop

    sold there rather than else+here, and +ith +ho! the shop'eeper had to !aintain a

    relationship to 'eep his or her Jcsto!,J !eaning expected prchases in the featre)

    The slogans Jthe csto!er is 'ingJ or Jthe csto!er is godJ or Jthe csto!er is al+a$s

    rightJ indicate the i!portance of csto!ers to "sinesses althogh the last expression is

    so!eti!es sed ironicall$)

    Go+e#er, Jcsto!erJ also has a !ore generali%ed !eaning as in csto!er ser#ice and a

    less co!!erciali%ed !eaning in not(for(profit areas) To a#oid n+anted i!plications in

    so!e areas sch as go#ern!ent ser#ices, co!!nit$ ser#ices, and edcation, the ter!

    Jcsto!erJ is so!eti!es s"stitted "$ +ords sch as JconstitentJ or J Sta'eholderJ)

    This is done to address concerns that the +ord Jcsto!erJ i!plies a narro+l$

    co!!ercial relationship in#ol#ing the prchase of prodcts and ser#ices) Go+e#er, so!e!anagers in this en#iron!ent, in +hich the e!phasis is on "eing helpfl to the people

    one is dealing +ith rather than on co!!ercial sales, co!forta"l$ se the +ord

    Jcsto!erJ to "oth internal and external csto!ers)

    O*SOL:T: !eaning6 In the earl$ 0th centr$ csto!er +as defined as a J/o!!on

    ProstitteJ)

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    (." De'inition&:-

    0) /sto!er satisfaction is Jthe degree to +hich csto!er expectations of a

    prodct or ser#ice are !et or exceeded)J :ach person has their o+n set of

    expectations, so csto!er satisfaction is ni8e to the indi#idal&)

    2) J/sto!er satisfaction is a person=s feeling of pleasre or disappoint!ent

    reslting fro! co!paring a prodcts percei#ed perfor!ance in relation to his or

    her expectationJ

    (.( Cu&toer Sati&'action Need o' Maret:-

    /ons!er satisfaction !ar'eting in#ol#es !easring csto!ers= opinions and

    experiences throgh a #ariet$ of !eans, sch as direct(!ailing progra!s and e#en e!ail

    !ar'eting) /o!panies of all si%es se this infor!ation to i!pro#e csto!er ser#ice

    le#els and !a'e changes "ased pon +hat csto!ers +ant) /sto!er satisfaction

    !ar'eting research is #ital to the life of a co!pan$)

    0) 5rite do+n goals for $or cons!er satisfaction!ar'eting)

    2) 7e#elop cons!er satisfaction sr#e$s that target each csto!er grop and

    inclde rele#ant 8estions)3) Set p or otsorce to a s!all(to(!edi!(si%ed call centre cons!er satisfaction

    +or') Ga#e $or call centre agents !a'e ot"ond calls to existing csto!ers

    and as' 8estions "ased on the satisfaction sr#e$s $o created) Set p or

    otsorce to a s!all(to(!edi!(si%ed call centre cons!er satisfaction +or')

    Ga#e $or call centre agents !a'e ot"ond calls to existing csto!ers and as'

    8estions "ased on the satisfaction sr#e$s $o created)

    4) /reate a direct(!ailing progra! so $o can !ail paper sr#e$s to csto!ers)

    .a'e sre the sr#e$ is anon$!os and does not re8ire the csto!er to inclde

    his na!e, telephone n!"er or address nless he +ants to "e contacted)

    9) .onitor $or cons!er satisfaction sr#e$s on a !onthl$ "asis) Re#ie+ the

    aspects of $or "siness that "oth ha#e and ha#e not !ade i!pro#e!ents)

    .aintain $or cons!er satisfaction !ar'eting progra!s so $o can continall$

    collect data and !easre co!pan$ perfor!ance)

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    http://www.ehow.com/business/http://www.ehow.com/business/
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    (.). Mea&urin! Cu&toer Sati&'action:-

    Organi%ations need to retain existing csto!ers +hile targeting non(csto!ers)

    .easring csto!er satisfaction pro#ides an indication of ho+ sccessfl the

    organi%ation is at pro#iding prodcts andEor ser#ices to the !ar'etplace) Organi%ations

    need to retain existing csto!ers +hile targeting non(csto!ers) .easring csto!er

    satisfaction pro#ides an indication of ho+ sccessfl the organi%ation is at pro#iding

    prodcts andEor ser#ices to the !ar'etplace)

    /sto!er satisfaction is an a!"igos and a"stract concept and the actal !anifestation

    of the state of satisfaction +ill #ar$ fro! person to person and prodctEser#ice to

    prodctEser#ice) The state of satisfaction depends on a n!"er of "oth ps$chological andph$sical #aria"les +hich correlate +ith satisfaction "eha#iors sch as retrn and

    reco!!end rate) The le#el of satisfaction can also #ar$ depending on other options the

    csto!er !a$ ha#e and other prodcts against +hich the csto!er can co!pare the

    organi%ation=s prodcts)

    The sal !easres of csto!er satisfaction in#ol#e a sr#e$ +ith a set of state!ents

    sing a Li'ert Techni8eor scale) The csto!er is as'ed to e#alate each state!ent and

    in ter! of their perception and expectation of perfor!ance of the organi%ation "eing

    !easred) Their satisfaction is generall$ !easred on a fi#e(point scale)

    (.4 I,ortance o' Cu&toer Sati&'action:-

    The i!portance of csto!er satisfaction is apparent +hen $o reali%e that, +ithot

    csto!ers, $o don=t ha#e a "siness) A single nsatisfied csto!er can send !ore

    "siness a+a$ fro! $or co!pan$ than 0< satisfied csto!ers) The !ore $o focs on

    csto!er retention and csto!er spport, the !ore long(ter! "siness $o=ll get)

    Satisfied csto!ers +ill !a'e a great fondation for retrn "siness, and the$ !a$ also

    "ring in their friends and associates) Re!e!"er that csto!ers are the heart of an$

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    http://en.wikipedia.org/wiki/Sample_surveyhttp://en.wikipedia.org/wiki/Likert_scalehttp://en.wikipedia.org/wiki/File:Customer-satisfaction-scale.pnghttp://en.wikipedia.org/wiki/Sample_surveyhttp://en.wikipedia.org/wiki/Likert_scale
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    (.= Ty,e& o' Cu&toer&:-

    There are six t$pes of csto!ers6(

    1. E+terna* Cu&toer:-These are the people and organi%ations +ho ha#e a need for $or prodct or ser#ice)

    The$ prchase $or stff in exchange for !one$) The$ ha#e a "dget and +ill gi#e $o

    so!e of it in exchange for a soltion that !eets their needs and expectations) ;i#en that,

    I affectionatel$ refer to external csto!ers as ones +ith the "ag of !one$) The$ ha#e the

    financial atono!$ to decide +here and ho+ the$ +ill spend their "dget the "ag of

    !one$) The 8estion is, +ho gets the "ag of !one$, $o or $or co!petitor 5ho has

    earned the confidence and trst of the csto!er Yo and $or co!petitor are #$ing for a

    piece of their "dget the "est soltion +ins) 1no+ this6 /sto!ers #ote +ith their !one$

    and co!plain +ith their feet)

    ". A**ie&:-

    These are the sers of $or prodct or ser#ice, not the lti!ate decision !a'er) These

    csto!ers sall$ don=t ha#e a "ag of !one$ "t the$ pla$ a #ital role in $or sccess)

    The$ do not !a'e the final decision "t the$ !a$ ha#e tre!endos i!pact on the

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    otco!e) The$ are often closel$ connected to the "ag of !one$ and positioning the! as

    an all$ to $or case is critical for $or sccess) Yo !st earn their trst and confidence

    if $o expect the! to spport $o at the "ag of !one$ le#el) A cation a"ot allies6 The$

    ha#e #eto po+er, the athorit$ to sa$ no) The$ can gi#e $o a hndred no=s "t can=t gi#e

    $o the one $es needed to close the deal) Ga#e seen contless selling hors +asted on

    allies +ith the hope of closing the deal) Go+e#er, allies can "e a tre!endos +ealth of

    infor!ation) Pic' their "rains and learn ho+ $o can differentiate $orself fro! the

    co!petition) /sto!ers "$ differences, not si!ilarities) It can so!eti!es "e difficlt to

    ascertain +ho the "ag of !one$ is and +ho the allies are) As' 8estions earl$ in the call

    to deter!ine +ho=s +ho in the %oo) Shrin' $or sales c$cle "$ nderstanding the pla$ers

    +ithin $or acconts) Si!pl$ as' the! +ho else !a$ "e in#ol#ed +ith decisions)

    (. Interna* Cu&toer:-

    These are fello+ e!plo$ees and !anagers +ithin $or place of "siness) The$ spport

    $o and !a'e $o loo' good to $or external csto!ers) Appreciate the! and treat the!

    +ith respect) Unfortnatel$, the$ are often the! #icti!s of $or "la!e fest6 JThe er's in

    prodction scre+ed p again J or JThe idiots in shipping !essed p& or J.anage!ent

    ga#e !e a los$ price& and so it goes) Poor internal relationships can ha#e fatalconse8ences for $or external csto!ers) I recentl$ sa+ an anon$!os 8ote that

    spports !$ point) J5e ha#e less to fear fro! otside co!petition than fro! inside

    conflict, inefficiencies, discortes$, and "ad ser#ice)J So tre) Ta'e o+nership for

    csto!er concerns) After all, $o are an a!"assador for $or co!pan$, so don=t a"dicate

    responsi"ilit$ for late deli#eries, poor ser#ice, and inade8ate spport) /sto!ers reall$

    don=t care +hose falt a pro"le! is or ho+ it happened) /sto!ers aren=t interested in

    fixing the "la!e )The$ +ant to fix the pro"le!) It=s p to $o to 8arter"ac' all of theco!pan$=s resorces to resol#e their pro"le!) 5hen $o +or' in har!on$ +ith $or

    internal csto!ers, external csto!ers "eco!e the "eneficiar$ of $or internal

    relationships) In co!pan$ after co!pan$, I see sales +or'ing in isolation fro! other

    depart!ents) Sales cannot fl$ solo and expect to ser#ice the expectations of external

    csto!ers) Long(ter!( sccess !eans ha#ing $or entire co!pan$ and all its resorces

    focs on its csto!ers) *e a+are too of $or o+n personal internal csto!ers, sch as

    fa!il$, spose, and parents) Vie+ $or 'ids, spose, or significant other as $or personal

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    internal csto!ers)

    ). Re,eat Cu&toer:-

    The$ are the e+els of $or "siness) 7o the o" +ell the first ti!e and $o often get

    re+arded +ith another opportnit$ to ser#e the!) And gess +hat The$ gi#e $o !ore

    !one$K Yo !a$ ha#e heard that it costs p to fi#e ti!es as !ch to replace a csto!er

    as it does to 'eep one) So, 'eep the! happ$ nder pro!ise and o#er deli#er)

    4. 9orn-A!ain Cu&toer:-

    These are pre#ios csto!ers +ho no longer do "siness +ith $o) or so!e reason the$

    ha#e forgotten a"ot $o or the$ are still pset +ith $o) I sggest $o dig p their file,

    gi#e the! a call, and settle an$ otstanding grie#ance) Pt $or ego aside and offer

    restittion to satisf$ the csto!er) 7o +hat it ta'es to resol#e the sitation) .a'e

    a!ends) Ver$ fre8entl$ the$ +ill once again "e recepti#e to doing "siness +ith $o)

    The$ often "eco!e lo$al csto!ers pro#ided $o resol#e the pro"le! to their

    satisfaction) As $o +or' +ith $or csto!ers, $o +ill find the Se8ential .odel is

    applica"le to all six t$pes) Re!e!"er6 Pa$ particlar attention to $or internal

    csto!ers)

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    CHAPTER - I;

    DATA ANA58SIS

    Tit*e: 7e!ographic 7etail

    Ta#*e No ).1

    Se+ No. O'

    Re&,ondent

    .ale >4

    e!ale

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    Ta#*e No: )."

    Tit*e: - A+areness Of Varios Series Of Plsar .otorc$cle

    A>arene&& o'

    re&,ondent No: o' re&,ondent& Percenta!e

    Yes0) or! the std$ it fond that C9 percent of the respondent +ere satisfied +ith

    color of "i'e +hile 2 percent of respondent +ere dissatisfied +ith color)

    0

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    00) or! the std$ it fond that B9 percent of the respondent +ere satisfied +ith

    co!firt le#el of "i'e +hile 02 percent of respondent +ere dissatisfied +ith

    co!firt le#el

    02) or! the std$ it fond that B< percent of the respondent +ere satisfied +ith lo+

    !entaince of "i'e +hile 0B percent of respondent +ere dissatisfied +ith

    !entaince)

    03) or! the std$ it fond that 99 percent of the respondent +ere satisfied +ith

    saft$ of "i'e +hile 3< percent of respondent +ere fell that the "i'e is not safe to

    ride)

    04) or! the std$ it fond that 39 percent of the respondent +ere satisfied +ith free

    ser#ices gi#en "$ dealer ?throgh /o!pan$@ for "i'e +hile C9 percent of

    respondent +ere dissatisfied +ith free ser#ices)

    09) or! the std$ it fond that B< percent of the respondent +ere satisfied +ith paid

    ser#ices gi#en "$ dealer for "i'e +hile 09 percent of respondent +ere dissatisfied

    +ithpaid ser#ices

    0C) or! the std$ it fond that B> percent of the respondent +ere satisfied +ith

    o#erall prodct *aa Plsar +hile 00 percent +ere dissatisfied)

    4." Conc*u&ion:-

    ro! the std$ +e conclde that The respondents are highl$ satisfied +ith the present

    *aa plsar "i'e) The reason is "ecase of their "rand i!age and st$le of the "i'e and

    the co!fort and also the free ser#ices pro#ided "$ the!) *t there are fe+ respondents

    +ho are not satisfied +ith the price) So the co!pan$ shold loo' on the price also) .ost

    of the csto!er are dissatisfied fro! ser#ices gi#en "$ dealer ?free@so co!pan$ as +ell

    as dealer has concentrate on free ser#ices)

    5hen co!pared to all *aa "i'es, *aa Plsar is sold !an$) *ecase, the !ain thing is,

    it is #er$ fa!iliar to all the people +hen co!pared +ith all other *aa "i'es)

    Sinhgad Institte of *siness .anage!ent, 1a!lapr ( 3C (

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    3UESTIONNAIRE

    Nae: QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

    2ender:

    .ale

    e!aleA!e: 0B( 2< 20(3< 30(4< 4< and a"o#e

    Month*y *elo+ 0

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    2) If $es !ention the series +hich $o are a+are

    09

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    02) Are $o satisfied +ith the safet$

    highl$ satisfied satisfied netral dissatisfied highl$ dissatisfied

    03) Are $o a+are of gi#ing free ser#ice of $or !otorc$cle to the sho+roo!

    highl$ satisfied satisfied netral dissatisfied highl$ dissatisfied

    04) Are $o satisfied +ith paid er#ices gi#en "$ the!

    highl$ satisfied satisfied netral dissatisfied highl$ dissatisfied

    09) Are $o satisfied +ith o#erall prodc as *aa PlsarYes No

    CHAPTER - ;

    9I95O2RAPH8

    9oo&:-

    Vi'as .ittal /arl$ rennea ?2( (

    http://en.wikipedia.org/wiki/Special:BookSources/0873895592http://en.wikipedia.org/wiki/Special:BookSources/0873895592
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    1hosla, S+ati ?2