Marketing Campaign

By Alex Ballard

Don’t Be Ashamed Of Your Age – by John

Prine• “Don't mind the grey in your hair.

Just think of all the fun you've had puttin' it there.As for that old book of time, you've never skipped a page.So don't be ashamed of your age, brother. Don't be ashamed of your age.”

• “Listen, Mr. Smith, Mr. Brown, Don't let your age get you down.Life ain't begun until you're 40, son.That's when you really start to go to town.”

-Novus Alo-• Novus- Latin word for

young or refreshed.• Alo- Latin word for

maintain or sustain.

• “Perfect name for an incredible product that is sure to please and! Astound our clients!”

• Largest development in Medical Science that’s changed the concept of Age as we know it, bringing a whole new meaning to Age Defiance.

• ONCE a day EASY chewable tablet.

• Consumers will be able revitalize their bodies and maintain healthy, vibrant appearances for as long as they continue using the product.

• Provides an easy, fast acting solution to any number of problems including: “wrinkly skin’, ‘baggy eyes’, and ‘showy vein.” (Personalize the Problems)

• HUGE IMPROVEMENT guaranteed anywhere from 2-3 weeks.

• Utilizes new breakthroughs in Stem Cell Technology to force your body to heal itself of the outward symptoms of aging.

• For Ages 25 and up.

-Numerical Data- Target Gross Profit

Margin is slightly over 50% (50.74)

Selling Cost-$100 per Unit at Wholesale.

Markup %- 103.00%

Selling Price- $200.00 (Varies On Package)

Gross Margin- $100.00

Competition• Beauty and Cosmetics is an extremely

competitive industry.

• Beauty Industry Generates $160 billion worldwide. (Cosmetic Surgery's, Fragrances, Skin Care, and Hair Products)

• Cheaper+ Better Alternative should give Absolute Advantage in the market.

• Finding buyers should not be difficult.

Can You Put a Price on Improving Yourself?Value Perception Reasons

Consumers are expected to place a high value on the Novus Alo product.

Expected to be in Very High Demand.

After it’s initial début on the market, demand is expected to gradually increase.

o Solid, reliable products are always highly sought.

o New Product is consumer friendly and more cost efficient.

o Estimated to greatly reduce the amount consumers spend on cosmetics annually.

Where to get Novus Alo:

Only get Novus Alo on the Internet.

Online Website will allow for 24/7 consumer access with 24/7 website technical support.

• Internet Based Business can be self-sufficient.

Internet based business allows for easy entry into the market and is much easier to get people to visit your store.

-Distribution-• Channel of Distribution is as follows:

(Manufacturer---------------------------Consumer/Retailer)

*Since Novus Alo manufactures its own products it has no need for intermediaries.

• Access to USPS and Fed Ex allow Novus Alo to be accessible to a large number of consumers.

-Promotion-

-Promotion-• HOOK: “A Better You,

Tomorrow” More than just

promoting a good product, I’m trying to promote good change.

Run Ads in Cosmetic and Health Magazines.

Testimonials about how much Novus Alo has changed peoples’ lives for the better.

Look at Tyra – She’s 38 but looks only 25.

Promotion continued…• Although I’m changing the lives of people 25 years

and older, strategic marketing will start with the young adults.

• Night Clubs, Concerts, Sporting Events, and every other hangout spot for young people.

• Billboards, Magazine Ads, Celebrity Endorsements (online and TV)

• It’s all about staying young and keeping ones vigor OR restoring yourself to your youthful appearance - double-sided promotional campaign

-Proposition-• Request a One Week Sample Packet and

receive a 20% discount coupon.• First Month of product release offer 10%-

15% off select rates.• Earn Redeemable Reward points for

recruiting new members.• The Costs incurred from these discounted rates

will increase the number of people curious enough to buy the product.

• Although the company will take an initial hit, it’s better for the long run.

Word Of MOUTH• -Very Important For Novus Alo.

• The Sell Through would be the percentage of available page views sold to internet advertisers during a specific period.

-Packaging- Packaging will be pretty basic – plastic vitamin/pill

bottle containers with company logo.

The bottles will be marked with different designs and colors based on how committed the consumer is.

o Purchasing a ‘yearly subscription’ to Novus Alo, the consumer would receive a different bottle style than that of the 1 month purchaser.

o Trial Offers come in stylized ad-covered blister packs with a product information kit.

• Website is Key.

• Online Store where people visit and shop.

• Online Store must have great aesthetics and be user-friendly.

• Exclusive community forums on the website to provide support.

Process

• Just like the Distribution Channels, products only need to be ordered straight from the manufacturer where they will be shipped fast to the consumer.

• Manufacturer(Both Makes and Sells, ships product to the consumer using Fed Ex or UPS.

Standard Operating Procedure

Evaluate Competition (Other Cosmetics Companies e.g. Revlon, Aveno, etc.) and situate myself accordingly (Whole new level of age control not possible with any other company’s product yet).

Develop Brand (Magazine Ads, Club Flyers, Billboards, Celebrity Endorsements)

Pricing Strategy (Discount scale offered for 12-month-plus memberships, e.g. 10% off 12 month, 15% off 24 month, 20% off 36 month, 25% off lifetime w/recurring billing contract)

Develop Distribution Channels – (Direct)

Generate and manage customers.

**TRACK RESULTS**

Physical Evidence

• The Website will be all that the consumer will see and hear until their product arrives.

• The Experience of becoming a member should be considered a pinnacle moment in ones life.

• Testimonials, other member results. A whole community of people brought together by this product.

• User only need to click and order to receive goods, but can become more involved.

• Product is guaranteed to work which is the foundation for its consumer value.

• Experience Results!!

What’s the Experience

Like?

What’s Involved?

Relationship to Consumer

value?

The End