Marketing Program Overview - Woonteiler Ink · PR/marketing firm of Cresa LLC • Strategic...
Transcript of Marketing Program Overview - Woonteiler Ink · PR/marketing firm of Cresa LLC • Strategic...
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Marketing Program Overview
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History and Expertise
• Woonteiler Ink (Wink) has worked with Cresa for 25 years. • Original PR/marketing firm of Cresa LLC
• Strategic positioning and corporate ID • Integrated services messaging
• We offer Cresa offices… • Full-service PR and marketing capabilities • Ability to work on a retainer or project basis • Flexible billing arrangements • Excellent ROI • Free marketing assessment and proposals
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Multiple Cresa Offices Represented
Miami
Los Angeles
Portland
East Bay San Francisco San Jose
Palo Alto
Boston/LLC
Providence New York City
Central NJ
Ottawa, ON
Toronto, ON
Note that we’ve worked with the Boston and San Jose offices since inception.
Denver
Dallas
Washington DC Baltimore
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Why Wink?
• We help you leverage projects for greater results, efficiency, and cost effectiveness.
• Through content marketing, we provide an
integrated approach. • We know the industry, the media, and we know
Cresa! • Experienced, dedicated staff.
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Public Relations
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Deal and Project Announcements
• Ongoing transaction announcements.
• Easy process with
transaction and project management forms.
• Liaison with clients
as needed.
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Deal Announcements
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Office and Staff Announcements
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Guest Columns
• Hundreds of bylined articles placed in business and trade journals
• Timely market forecasts
• Trending TM and PM issues
• “Evergreen” stories such as Conflicts of Interest
• Repurposing and localizing topics
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Guest Columns
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Market Reports
• Tenant Guides • Comprehensive
submarket reports (editing, pitching)
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Media Relations • Editorial calendars • Media contact databases
• Ongoing pitching of story ideas • Meetings with reporters • Press briefings • National electronic clipping service and coordination • PDFs/reprints
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Newsletters
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Awards
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Digital Media
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Email Marketing • Created the original
TenantReport template • Topic development and
localizing • Customizing template
and design • Contact database
management • Distribution and analytics
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Web Management
• Localization • Content Management
System (CMS) updates • News page maintenance • Bios • Home page updates • Customized to meet your
needs
• Blogging
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Social Media • Twitter • Facebook • LinkedIn profile
recommendations • YouTube channel creation and
management • Customized, easy-to-follow
social media tutorials • News content sharing
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Video Creation / YouTube
• Coordinated production for the new corporate Project Management animated video.
• Produced and created a video series for Cresa San Jose.
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Other Services
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Collateral
• SOQ • Brochures • Datasheets • Digital presentations • Success Stories/Case
Studies
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Success Stories/Case Studies
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Advertising
• Ad creation and production • Negotiations with ad reps • Placements • Quid pro quo for editorial
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Advertising
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Networking
• Industry and association events liaison • Speaking engagements • Sponsorship negotiations
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Community Relations
• Cause-related marketing, public service
• Habitat for Humanity, One Warm Coat, Greater Boston Food Bank, and more.
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Miscellaneous Services
• Speech writing
• White papers
• Positioning statements
• Crisis management
• Conflicts of interest campaigns
• Graphic arts direction
• Internal communications
• LLC liaison for blogs and newsletters