Marketing Presentation-Product Launch by GICE,Bangalore

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Transcript of Marketing Presentation-Product Launch by GICE,Bangalore

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Locus Energion Instant Energy…Memory booster…

 Locus Energion is an Indian

company Pvt Ltd.

Location : Peenya, Bangalore

Website:[email protected]

Ph no: 9589839011

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Marketing Mix

Marketing Mix is the

combination of 4

marketing tools-

product, place, price and

promotion.

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Products & Packaging :

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 Energion Milk Powder 

 Instant Energy…Memory booster  Fuel- speed, Endurance, Strength .

Maintaining concentration.

Calcium fortified & Low GlycemicIndex.

Contains Prebio.

High in protein. 

Prices / Rates :

1.800 gm – Rs.785

2.5 kg – Rs.1021

 Also

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Packaging Energion Milk Powder : Aluminum can-Longer shelf life.

 Aluminum foil-plastic laminates-

prevents contamination, O2barrier.

Reusable container.

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Energion Flavoured MilkCalcium fortified, Vitamin D

and Phosphorous.

Prevents heart ailment, coloncancer, type-2 diabetes, andobesity.

5 variants-original,strawberry,chocolate,mango and badam.

Price/ Rates:1 Ltr = Rs.40

500 ml = Rs.22

250 ml = Rs. 14

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Energion Cheese I want my cheese….. 

Instant energy.

Memory Booster.

Three flavors.Great tasting recipes.

Price/ Rate

200 gm = Rs.60

500 gm = Rs.150

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Packaging

 Wax paper- Preventsspoilage anddemoisturization.

Recycled cardboard box- Allows to breathe, develop

flavor.

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 Energion Butter

 Melts in your Mouth……Not in your Hand….  Cooking condiment.

Control of body fat levels.

Immune function.

2 variants –salted andunsalted.

Price / Rates :

100 gm = Rs.16

400 gm = Rs.64

500 gm = Rs.75

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Packaging Heavy duty aluminum

foil-prevents molding.

Plastic freezer zipper

bag- better storage.

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Energion Bread Spreads  Have it your way….. 

Low fat Bread spread.

Omega-3 fats

4 Variants- Original, Lite m Lemony,Chilli,Pineapple.

Price / Rates :

 100 gm = Rs.18

250 gm = Rs.54

500 gm (tin ) = Rs.110

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Packaging

 Aluminum foil flap-prevents contamination.

Glass bottle- Air tightcontainer; reusable.

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Why should customer consumeLocus Energion products..?

 Essential component of diet.

Lactose aides' diabetics.Lean muscle growth.Health drink on its own.

Energion Nutritional facts : Vitamin A is beneficial for your vision,Reproductive system & aides in cellulargrowth. Vitamin D helps your bones, Joints,&

Heart. Vitamin K aides in proper blood clothing.

Vitamin E is an antioxidant that protectcell membrane & stimulate your body’simmune responses to disease.

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 Sources of finances :

Initial investment of Rs.6.5 Cr.

IDBI = 3.0 Cr

Proprietors Fund= 3.5 Cr

TOTAL CAPITAL = 6.5 Cr

Note :( Bank charges Interest @ 14 p.a % for 5 years )

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SUPPLY CHANNELS OF OUR PRODUCTS : 

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 PlaceOur main target areas are:

KarnatakaGoaMumbai

Schools and colleges

Local retailers

Local restaurants

Airport

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 Competitors

 At present- 4 main

competitors :

 Amul India

Nestle

 Amway 

Nandini

Others

45

35

8 7 4

Market Share

 Amul

Nestle

 Amway 

Nandini

Others

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Promotion

Social media.Low cost outdoor

banner.

Tie up with local sports

committees and localsports authority.

Newspaper, magazinesand pamphlets.

Mid-day mealsprogramme.

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Marketing SegmentationMilk powder and tetra pack

milk: Young children,

 Athletes, Senior citizens,

Expecting mothers.

Cheese, Butter and Bread

spreads: Young children,

Eateries, Canteens of schoolsand colleges.

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Marketing strategiesPull Strategies:

 Word of mouth

 Add value to products

Social Media Marketing

Guerilla marketing

Creating a niche

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Presented by: 

Sheikh Raheel

Hari Priya