Marketing Portfolio 2012
description
Transcript of Marketing Portfolio 2012
Sandy Chan Monica D. Moreno
Print Marketing
Social Media
Implemented Twitter background to promote AutoNation
employer information. sessions.
Logos
Guerilla Marketing
Implemented electronic
digital frame to display
all upcoming events
and Office of Career
information
Implemented an Office
of Career Development
spin wheel for outreach
and presentation to NSU
students. This particular
spin wheel is a collabo-
ration with the student
business fraternity of
Alpha Kappa Psi’s rush
week. The Office of Ca-
reer Development ad-
vises Alpha Kappa Psi.
Implemented all office social
media signatures.
One example of branding the various employers on campus.
These large, four-foot A-Frame signs are hard to miss on
campus.
Awards/Certificates
Marketing campaign
Orzel Vodka was my advertising
capstone course client at the Univer-
sity of Florida. I was the leader of a
team of four advertising students
called Split Second Advertising. We
researched, created and presented a
complete integrated marketing plan
for Orzel Vodka.
Big Idea
Split Second Advertising chose
“The Freeze Factor” as the big
idea for this campaign. By posi-
tively associating Poland’s cold
weather with Orzel brand, we
sought to make the product more
appealing, since vodka is best
served cold.
Thank you