1. - 2011. .-

2. - 20112 3. 20113 4. - 2011 SPB All SPB5 No. of Leads - Call Ins - Walk Ins - On lines- Off lines No. of Opportunities No. of New StudentsJune-August 2011 Current8319 2143 670 5394 111 2663 1243Last Year5362 2101 550 1960 742 1940 1037Diff, %55,15% 2% 21,82% 175,20% -85,04% 37,3% 19,9%* EF , SPB5 (EF ). 4 5. Off lines - 2010 500LeadsNew Students400 300 200 100 0* EF , SPB5 (EF ) 2010 5 6. 2011 SPB All SPB5 No. of Leads - Call Ins - Walk Ins - On lines - Off lines No. of OpportunitiesNo. of New StudentsAugust 2011 CurrentLast Year2238 7081936 891258 1217 55 864 369238 475 329 719 372Diff, %16% -21% 8% 156% -83% 20% -1%* EF , SPB5 (EF ). 6 7. Call ins Unknown (-) Phone / SMS Directory School Sign / Saw EF school Referral Program Recommendation Print Ads / Soft Advertorial Outdoor Small Size Ads Outdoor Large Size Ads Other EF school Other Internet Handout Flyer Flyer / Letter in MailboxLast Year Current0100 200 300 400 500* EF , SPB5 (EF ). ** Call ins 2011.7 8. Walk ins Unknown (-) Phone / SMS Directory School Sign / Saw EF school Referral Program Recommendation Print Ads / Soft Advertorial Outdoor Small Size Ads Outdoor Large Size Ads Other EF school Other Internet Handout Flyer Flyer / Letter in MailboxLast Year Current020406080 100 120* EF , SPB5 (EF ). ** Walk ins 2011.8 9. (SPB5) August 2011 SPB5 No. of Leads - Call Ins - Walk Ins - On lines241 135 24 82No. of Opportunities0 102No. of New Students46- Off lines* SPB5 (EF ). 9 10. - 2011 Schools SPB1 SPB2 SPB3 SPB4 SPB52%15%33%Net Income, RUR 11439189 RUR 9085513 RUR 7874361 RUR 5057774 RUR 756442 RUR23%27%SPB1SPB2SPB3SPB4SPB5 10 11. 2011 Schools SPB1 SPB2 SPB3 SPB4 SPB54% 17% 27%Net Income, RUR 5 101 657,00 RUR 5 251 669,00 RUR 4 564 217,00 RUR 3 114 119,00 RUR 756 442,00 RUR24% 28%SPB1SPB2SPB3SPB4SPB511 12. Production - 2011 KPI (FY 2011)SPB1SPB2SPB3SPB4SPB5SPB AllPaid Hours41403,431573,125753,517190,342484118 404Produced Hours317881844817942,510852-79 031Group Size9,729,127,745,55-8,27KPI (FY 2010)SPB1SPB2SPB3SPB4SPB5SPB AllPaid Hours31965,527417190193510-81 912Produced Hours274051902014122,5--60 548Group Size8,849,206,71--8,0512 13. Production 2011 KPI (FY 2011)SPB1SPB2SPB3SPB4SPB5SPB AllPaid Hours151071573112765,29651,34248455 739Produced Hours10820600059402999-25 759Group Size9,699,087,185,21-8,11KPI (FY 2010)SPB1SPB2SPB3SPB4SPB5SPB AllPaid Hours1222013379,598843258-38 742Produced Hours92716060,54036,5--19 368Group Size8,849,355,96--8, 1713 14. - 2011 4% 5%FY2011 FY2010 6%12%1%Outdoor Large Size Ads Print Ads / Soft Advertorial Internet3373369314028 2267 405271561Recommendation681545School Sign / Saw EF school Other303293250182Flyer / Letter in Mailbox Handout Flyer1%71%14* - EF - 2011. 15. - 2011 7%FY2011 FY2010 9%Outdoor Large Size Ads Print Ads / Soft Advertorial Internet9%34%39%Flyer / Letter in Mailbox Handout Flyer RecommendationSchool Sign / Saw EF school Other 1% 1% * - EF - 2011.668233291307954925422266875128 15 16. . - 2011 June-Aug2011June-Aug20106,000 4,028 4,0002,267 2,9881,702 1,4972,0001,071693874307 2910 No. of LeadsNo. of Valid LeadsNo. of AppointmentsNo. of OpportunityNo. of New StudentsJune-AugustFY2011FY2010% Appointments/Valid Leads50,1% 58,4% 33,3% 9,7%62,9% 64,7% 44,3% 18,0%% Opportunity/Appointments% New Students/Opportunity % New Students/Valid Leads16 17. . - 2011 No. of New Students jobsmarket.ru hh.ru career.ru2 14 0 43 1 47233 Yandex, Google, Ramblerwww.englishfirst.ru vkontakte.ru superjob.ru mail.ru jobsmarket.ru hh.ru Google.ru E-mail career.ru unknownNo. of Leads1225126 31 5 7 123 1 21 0 43 19 428 5 67 0 165763 1193359 49% leads 89% New students, ! 17 18. . - 2011 No. of New Students 3 No. of Leads3 435 16 37 24 37 - 2 87410 8112, .1 193 980.Cost per 1 Lead3 542,9.Cost per 1 Student18 090,6.27 2418 19. . - 2011 No. of New Students 929 58 - - - .No. of Leads0 10 37 2 15 3 17 2 9 2 11 4 11 10157, . Cost per 1 Leads 33649 301. 2 142,9.Cost per 1 Student9 837,9.19 20. - 201120 21. - , . off-lines 86 956. 97 3000No. of Leads (Call in +Walk In) No. of Appointments16No. of Opportunity6No. of New Students3Cost per 1 Lead Cost per 1 Student11783. 28 985.* EF , , .. 26 .21 22. (SPB5) No. of Leads 7% 8%3%No. of New Students Flyer / Letter in Mailbox Handout Flyer7%13%2%12% Internet17%12% 12%28%46%Other EF school Outdoor Large Size Ads Recommendati on7%26% 22 23. , 2011 .- 24. 14 000 .! 01.09.2011 ! 24 25. ! 01.09.2011 ! 25 26. , 50% - , 50% . 26 , . 27. , , .27 28. EF 1 228 29. EF , ., 40 000., .29 30. EF , , , ., 50 000.30 31. EF , ., , 60 000.31 32. EF , ., , 100 000.32 33. : ef-englishfirst.ru : englishfirst.ru 33 34. !