Marketing Plan Synergos
-
Upload
karthik-jkg -
Category
Documents
-
view
219 -
download
0
Transcript of Marketing Plan Synergos
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 1/20
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Needs
Synergos Marketing Consultant is into Digital Integrated Marketing Industry . The Market Need is to have costeffective marketing mix for thier product or service marketing. Digital Integrated Marketing provides Cost effectiveMarketing to thier clients.
Market Needs
A Service Provider to provide End to End Digital Marketing , thus reducing Time , effort Required by doing the JobBy own.
A Service Provider to Enhance the Net Worth , Brand Building among the cunsumer in the market.
A Low cost Service Provider for out sourcing the Job.
2.2 The Market
Table: Market Analysis
Market Analysis2010 2011 2012 2013 2014
Potential Customers Growth CAGRUS
25%1,300,000,0
001,625,000,0
002,031,250,0
002,539,062,5
003,173,828,1
2525.00%
UK13%
1,390,000,000
1,570,700,000
1,774,891,000
2,005,626,830
2,266,358,318
13.00%
EUROPE20%
2,242,000,000
2,690,400,000
3,228,480,000
3,874,176,000
4,649,011,200
20.00%
INDIA 22% 678,000,000 827,160,000 1,009,135,200 1,231,144,944 1,501,996,832 22.00%
Total19.89%
5,610,000,000
6,713,260,000
8,043,756,200
9,650,010,274
11,591,194,475
19.89%
Marketing Plan for Synergos Marketing Consultant Bangalore
Page 1
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 2/20
US
UK
EUROPE
INDIA
Market Analysis (Pie)
2.2.1 Market Trends
Market Trend in Digital marketing is moving from Product or Service Marketing into Brand Building , BrandAwareness , reputation Management etc. Digital Integrated Marketing is growing and there is a number of companieswho wants Digital marketing as thier marketing mix.
0
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
3,500,000,000
4,000,000,000
4,500,000,000
5,000,000,000
2010 2011 2012 2013 2014
US
UK
EUROPE
INDIA
Market Analysis (Trends)
Marketing Plan for Synergos Marketing Consultant Bangalore
Page 2
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 3/20
2.2.2 Market Growth
Digital Integrated Marketing is Growing Industry and it is in Growth Stage of Industry Life Cylce.
In US Despite Recession the spending on Digital Marketing Spending is at $13 Billion in 2010 and Will Double by
$16 Billion by 2014 . Ther is a increaseing markeing Spending across the Globe for Digital Marketing Spending . themain up treand is because of Number of Internet and Digital Media Increament across the Globe.
In UK , Digital Marketing Spending Tops US and Europe , the total Spend on $139 Billion in 2009 and it iscontinuded in crease at the rate of 10-13 %
In Europe Germany is the next Closest to UK spends 10.3 Billon Euro , France at 5.5 Billion Euro Itay and Spain at0.87 Billion Euro and 0.82 Billion Euro
In India The Digital Marketing Spend is onle at 1.7 % Of Total Marketing Spend by the Marketers . and Grows at therate of 20 % in 2009 and Perdicted Growth Rate for 2010 is at 22 %. Spending on Digital Media is at 298 Cr and willin crease to 368 Cr by 2010-2011.
According to the Junata.com Marketing Spending Servay .
1. There is increase of 33 % Spending on Digital Marketing .2. Smaller Companies will Double thier spending in Digital Marketing than the larger companies3. Marketers will increase their focus on Mobile content Solutions.4. 72 % Responders increase Spending on Social Networking .5. 63 % Responders increase Spending on E Newleader .6. 63 % Responders increase Spending on Blogs .7. 42 % Responders increase Spending on Online Video .8. 10 % Responders increase Spending on Mobile Condents
The Over All Trend in Digital Marketing Industry is in Up Move Trend
Marketing Plan for Synergos Marketing Consultant Bangalore
Page 3
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 4/20
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
US UK EUROPE INDIA
Market Analysis (C.A.G.R)
2.3 The Company
2.3.1 Mission
We at SYNERGOS are always thinking ahead to achieve 3I's: Innovating, Implementing and Improving new digitalmarketing technologies & strategies.
2.3.2 Service Offering
We at SYNERGOS provide an integrated digital marketing solution to brands who would like to use the new agedigital medium to reach out to its target audience, in a cost effective and efficient way.
SYNERGOS handle all types of digital marketing campaigns including SEM (Search Engine Marketing), SEO(Search Engine Optimization), SMO (Social Media Optimization), ORM (Online Reputation Management), Display-Banners, E-mail marketing, etc.
SYNERGOS also innovating and discovering new techniques in Mobile Marketing to connect with customer TargetAudience at a micro level, communicating with each of your prospective clients in the most optimum and cost efficientway
DBE - Digital Brand Engagement
• Develop a strategy to keep the Target Audience engaged with the brand• Creating emotional / rational attachment between the Target Audience and the Brand• Increase the Brand value by communicating directly with the Target Audience
DBA- Digital Brand Awareness
Marketing Plan for Synergos Marketing Consultant Bangalore
Page 4
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 5/20
• Increase Brand recall and recognition amongst the Target Audience
DRM- Digital Reputation Management / PR
• Tracking down the entity's online action, comments, reviews etc• Interacting with the Target audience and addressing their actions (review, feedback, etc)
• Controlling unfavorable: rumors, stories and events• Creating positive publicity
DCRM- Digital Customer Relationship Management
• Facilitate in delivering superior customer value and satisfaction• Managing and enhancing relationship with existing clients• Manage customer touch-points and maximizing customer loyalty
CAM- Client Acquisition Management
• Create a strategy to acquire new clients• Generate Leads, interests, queries.
Website Hygiene
• Improving the search performance of the website• Optimize the website• Regular maintenance and updates of the website
2.3.3 Positioning
2.3.4 SWOT Summary
The SWOT analysis covers strengths, weaknesses, opportunities, and threats. Strengths andweaknesses are generally internal attributes, which we can address by changing ourbusiness. Opportunities and threats are generally external.
Overall, the mix is exciting. We live in an age of growth, change, and business revolution.The Internet offers us opportunities and threats. We need to make our dealing with it one of our biggest strengths, to minimize our weaknesses.
2.3.4.1 Strengths
True expertise. All of our principals know this area very well. Our experience and expertise isbetter than anybody we know of in this particular niche area.
Qulified Employees The business owners and managers have Completed MBA From reputed Institions.
IT Infrasturcture Better technological Infrasturcture to Support Core Business Process and we take continual Actionto improve upon the tech infrastructure.
Continual Improvement : always thinking ahead to achieve 3I's: Innovating, Implementing and Improving newdigital marketing technologies & strategies.
Marketing Plan for Synergos Marketing Consultant Bangalore
Page 5
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 6/20
2.3.4.2 Weaknesses
Capital Requirements - Synergos continues to make impressive improvements in themanagement of financial resources. Additional funds are needed to maintain the quality of the experiences offered and meet future program demands. The Fundraising Foundation'sstrategy is to provide significant financial resources for Synergos . The future depends onthese resources in addition to revenues from participants and traditional fundraising events.
Facilities - Our need for facilities is growing beyond what is now available. This is one of themost urgent challenges facing Synergos .
2.3.4.3 Opportunities
1. Internet growth. Companies are being dragged into worldwide marketing, like it ornot. Growth rates are very high, opportunities are obvious.
2. International market growth. US , UK and Europe market spending on DigitalMarketing are booming. Asia has little growth rate but it has a future because of Growing Internet and Mobile Accessibility population.
3. OutSourcing Trend There is a growing trend for outsourcing Digital marketing toLower Cost Countries , India is being a lower cost country the potential forOutsourcing the Digital Marketing Space is More.
2.3.4.4 Threats
The Internet is a threat as well as an opportunity. Our expertise is about crossing borders,managing multiple markets, and the problems we solve are being reduced in importance bythe growing availability of information about the Competitor
The larger, branded competition is recognizing our niche. They are beginning to compete inour area, recognize our niche. We are no longer alone.New competitors :-. As the Technology is improving , there are number of New Competetor inthe Market Particularly from india and from China.
Marketing Plan for Synergos Marketing Consultant Bangalore
Page 6
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 7/20
2.4 Competition
3.0 Marketing Strategy
3.1 Value Proposition
3.2 Critical Issues
3.3 Financial Objectives
3.4 Marketing Objectives
3.5 Target Market Strategy
3.6 Messaging
3.6.1 Branding
Table: Target Market Messaging
Target Market Messaging
Market Segments MessagingUS -UK -EUROPE -
INDIA -
Marketing Plan for Synergos Marketing Consultant Bangalore
Page 7
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 8/20
3.7 Strategy Pyramids
Strategy Pyramid
Strategy
Tactic 1
Program 1 Program 2
Tactic 2
Program 1 Program 2
Tactic 3
Program 1 Program 2
4.0 Marketing Mix
4.1 Product Marketing
4.2 Pricing
4.3 Promotion
4.3.1 Advertising
Table: Advertising Milestones
Milestones
Advertising Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal Advertising Budget $0
Marketing Plan for Synergos Marketing Consultant Bangalore
Page 8
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 9/20
4.3.2 Public Relations
Table: PR Milestones
Milestones
PR Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal PR Budget $0
4.3.3 Direct Marketing
Table: Direct Marketing Milestones
Milestones
Direct Marketing Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal Direct Marketing Budget $0
4.4 Service
4.5 Implementation Schedule
Marketing Plan for Synergos Marketing Consultant Bangalore
Page 9
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 10/20
Table: Milestones
Milestones
Advertising Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal Advertising Budget $0PR Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal PR Budget $0Direct Marketing Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal Direct Marketing Budget $0Web Development Start Date End Date Budget Manager Department
Name me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal Web Development Budget $0Other Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal Other Budget $0Totals $0
5.0 Financials
5.1 Break-even Analysis
Table: Fixed Costs
Fixed Costs
CostRent or Lease $0Professional Services $0Payroll $0
Interest Payments $0Utilities & Telephone $0Non-discretionary MarketingExpenses
$0
Other $0Total Fixed Costs $0
Marketing Plan for Synergos Marketing Consultant Bangalore
Page 10
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 11/20
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $0
Assumptions:
Average Percent Variable Cost 0%Estimated Monthly Fixed Cost $0
$0
$2
$4
$6
$8
$10
$12
$0 $2 $4 $6 $8 $10
Monthly break-even point
Break-even point = where line intersects with 0
Break-even Analysis
5.2 Sales Forecast
Table: Sales Forecast
Sales ForecastFY 2011 FY 2012 FY 2013
SalesRow 1 $0 $0 $0Row 2 $0 $0 $0Row 3 $0 $0 $0Total Sales $0 $0 $0
Direct Cost of Sales FY 2011 FY 2012 FY 2013
Row 1 $0 $0 $0Row 2 $0 $0 $0Row 3 $0 $0 $0Subtotal Direct Cost of Sales $0 $0 $0
Marketing Plan for Synergos Marketing Consultant Bangalore
Page 11
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 12/20
$0
$0
$0
$0
$0
$1
$1
$1
$1
$1
$1
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Row 1
Row 2
Row 3
Sales Monthly
5.3 Expense Forecast
Table: Marketing Expense Budget
Marketing Expense Budget FY 2011 FY 2012 FY 2013Name me $0 $0 $0
Name me $0 $0 $0Other $0 $0 $0------------ ------------ ------------
Total Sales and Marketing Expenses $0 $0 $0Percent of Sales 0.00% 0.00% 0.00%
Marketing Plan for Synergos Marketing Consultant Bangalore
Page 12
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 13/20
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 14/20
$0
$0
$0
$0
$0
$1
$1
$1
$1
$1
$1
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Contribution Margin Monthly
6.0 Controls
6.1 Implementation
6.2 Keys to Success
6.3 Market Research
6.4 Contingency Planning
Marketing Plan for Synergos Marketing Consultant Bangalore
Page 14
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 15/20
Appendix Table: Sales Forecast
Sales ForecastNov Dec Jan Feb Mar Apr May Jun
SalesRow 1 0% $0 $0 $0 $0 $0 $0 $0 $0Row 2 0% $0 $0 $0 $0 $0 $0 $0 $0Row 3 0% $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $0 $0 $0 $0 $0 $0 $0
Direct Cost of Sales Nov Dec Jan Feb Mar Apr May JunRow 1 $0 $0 $0 $0 $0 $0 $0 $0Row 2 $0 $0 $0 $0 $0 $0 $0 $0Row 3 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0
Appendix
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 16/20
Appendix Table: Marketing Expense Budget
Marketing Expense Budget Nov Dec Jan Feb Mar Apr May Jun Name me $0 $0 $0 $0 $0 $0 $0 $0Name me $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0
----- --- --- - - -- -- --- --- - -- --- -- --- -- -- --- --- -- -- -- --- --- --- - - -- --- -- --- - - -- --- --- -- - - -- --- --- --- Total Sales and Marketing
Expenses
$0 $0 $0 $0 $0 $0 $0 $0
Percent of Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Appendix
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 17/20
Appendix Table: Contribution Margin
Contribution MarginNov Dec Jan Feb Mar Apr May Jun
Sales $0 $0 $0 $0 $0 $0 $0 $0Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0
Gross Margin $0 $0 $0 $0 $0 $0 $0 $0Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Marketing Expense Budget Nov Dec Jan Feb Mar Apr May JunName me $0 $0 $0 $0 $0 $0 $0 $0Name me $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------Total Sales and Marketing Expenses $0 $0 $0 $0 $0 $0 $0 $0Percent of Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Contribution Margin $0 $0 $0 $0 $0 $0 $0 $0Contribution Margin / Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Appendix
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 18/20
1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2.0 Situation Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2.1 Market Needs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.2 The Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2.2.1 Market Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.2.2 Market Growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
2.3 The Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42.3.1 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42.3.2 Service Offering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42.3.3 Positioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52.3.4 SWOT Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2.3.4.1 Strengths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52.3.4.2 Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.3.4.3 Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.3.4.4 Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.4 Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.0 Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.1 Value Proposition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.2 Critical Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.3 Financial Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.4 Marketing Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.5 Target Market Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.6 Messaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.6.1 Branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.7 Strategy Pyramids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
4.0 Marketing Mix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
4.1 Product Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84.2 Pricing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84.3 Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
4.3.1 Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84.3.2 Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94.3.3 Direct Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
4.4 Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94.5 Implementation Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
5.0 Financials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
5.1 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105.2 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115.3 Expense Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125.4 Contribution Margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
6.0 Controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
6.1 Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
6.2 Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146.3 Market Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146.4 Contingency Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Table of Contents
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 19/20
Marketing Plan for SynergosMarketing Consultant
Bangalore
Synergos Marketing Consultant PvtBasavangudi
Bangalore, Karnataka. 560004080-26623400
www.synergostech.com
8/8/2019 Marketing Plan Synergos
http://slidepdf.com/reader/full/marketing-plan-synergos 20/20
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _______________ in this marketing plan isconfidential; therefore, reader agrees not to disclose it without the express written permission of _______________.
It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature,other than information which is in the public domain through other means and that any disclosure or use of same by reader, maycause serious harm or damage to _______________.
Upon request, this document is to be immediately returned to _______________.
___________________Signature
___________________Name (typed or printed)
___________________Date
This is a marketing plan. It does not imply an offering of securities.