Marketing Plan Synergos

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1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Needs Synergos Marketing Consultant is into Digital Integrated Marketing Industry . The Market Need is to have cost effective marketing mix for thier product or service marketing. Digital Integrated Marketing provides Cost effective Marketing to thier clients. Market Needs A Service Provider to provide End to End Digital Marketing , thus reducing Time , effort Required by doing the Job By own. A Service Provider to Enhance the Net Worth , Brand Building among the cunsumer in the market. A Low cost Service Provider for out sourcing the Job. 2.2 The Market Table: Market Analysis Market Analysis 2010 2011 2012 2013 2014 Potential Customers Growth CAGR US 25% 1,300,000,0 00 1,625,000,0 00 2,031,250,0 00 2,539,062,5 00 3,173,828,1 25 25.00% UK 13% 1,390,000,0 00 1,570,700,0 00 1,774,891,0 00 2,005,626,8 30 2,266,358,3 18 13.00% EUROPE 20% 2,242,000,0 00 2,690,400,0 00 3,228,480,0 00 3,874,176,0 00 4,649,011,2 00 20.00% INDIA 22% 678,000,00 0 827,160,00 0 1,009,135,2 00 1,231,144,9 44 1,501,996,8 32 22.00% Total 19.89% 5,610,000,0 00 6,713,260,0 00 8,043,756,2 00 9,650,010,2 74 11,591,194, 475 19.89% Marketing Plan for Synergos Marketing Consultant Bangalore Page 1

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1.0 Executive Summary

2.0 Situation Analysis

2.1 Market Needs

Synergos Marketing Consultant is into Digital Integrated Marketing Industry . The Market Need is to have costeffective marketing mix for thier product or service marketing. Digital Integrated Marketing provides Cost effectiveMarketing to thier clients.

Market Needs

A Service Provider to provide End to End Digital Marketing , thus reducing Time , effort Required by doing the JobBy own.

A Service Provider to Enhance the Net Worth , Brand Building among the cunsumer in the market.

A Low cost Service Provider for out sourcing the Job.

2.2 The Market

Table: Market Analysis

Market Analysis2010 2011 2012 2013 2014

Potential Customers Growth CAGRUS

25%1,300,000,0

001,625,000,0

002,031,250,0

002,539,062,5

003,173,828,1

2525.00%

UK13%

1,390,000,000

1,570,700,000

1,774,891,000

2,005,626,830

2,266,358,318

13.00%

EUROPE20%

2,242,000,000

2,690,400,000

3,228,480,000

3,874,176,000

4,649,011,200

20.00%

INDIA 22% 678,000,000 827,160,000 1,009,135,200 1,231,144,944 1,501,996,832 22.00%

Total19.89%

5,610,000,000

6,713,260,000

8,043,756,200

9,650,010,274

11,591,194,475

19.89%

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US

UK

EUROPE

INDIA

Market Analysis (Pie)

 

2.2.1 Market Trends

Market Trend in Digital marketing is moving from Product or Service Marketing into Brand Building , BrandAwareness , reputation Management etc. Digital Integrated Marketing is growing and there is a number of companieswho wants Digital marketing as thier marketing mix.

0

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

3,500,000,000

4,000,000,000

4,500,000,000

5,000,000,000

2010 2011 2012 2013 2014

US

UK

EUROPE

INDIA

Market Analysis (Trends)

 

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2.2.2 Market Growth

Digital Integrated Marketing is Growing Industry and it is in Growth Stage of Industry Life Cylce.

In US Despite Recession the spending on Digital Marketing Spending is at $13 Billion in 2010 and Will Double by

$16 Billion by 2014 . Ther is a increaseing markeing Spending across the Globe for Digital Marketing Spending . themain up treand is because of Number of Internet and Digital Media Increament across the Globe.

In UK , Digital Marketing Spending Tops US and Europe , the total Spend on $139 Billion in 2009 and it iscontinuded in crease at the rate of 10-13 %

In Europe Germany is the next Closest to UK spends 10.3 Billon Euro , France at 5.5 Billion Euro Itay and Spain at0.87 Billion Euro and 0.82 Billion Euro

In India The Digital Marketing Spend is onle at 1.7 % Of Total Marketing Spend by the Marketers . and Grows at therate of 20 % in 2009 and Perdicted Growth Rate for 2010 is at 22 %. Spending on Digital Media is at 298 Cr and willin crease to 368 Cr by 2010-2011.

According to the Junata.com Marketing Spending Servay .  

1. There is increase of 33 % Spending on Digital Marketing .2. Smaller Companies will Double thier spending in Digital Marketing than the larger companies3. Marketers will increase their focus on Mobile content Solutions.4. 72 % Responders increase Spending on Social Networking .5. 63 % Responders increase Spending on E Newleader .6. 63 % Responders increase Spending on Blogs .7. 42 % Responders increase Spending on Online Video .8. 10 % Responders increase Spending on Mobile Condents

The Over All Trend in Digital Marketing Industry is in Up Move Trend

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0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

US UK EUROPE INDIA

Market Analysis (C.A.G.R)

 

2.3 The Company

2.3.1 Mission

We at SYNERGOS are always thinking ahead to achieve 3I's: Innovating, Implementing and Improving new digitalmarketing technologies & strategies.

2.3.2 Service Offering

We at SYNERGOS provide an integrated digital marketing solution to brands who would like to use the new agedigital medium to reach out to its target audience, in a cost effective and efficient way.

SYNERGOS handle all types of digital marketing campaigns including SEM (Search Engine Marketing), SEO(Search Engine Optimization), SMO (Social Media Optimization), ORM (Online Reputation Management), Display-Banners, E-mail marketing, etc.

SYNERGOS also innovating and discovering new techniques in Mobile Marketing to connect with customer TargetAudience at a micro level, communicating with each of your prospective clients in the most optimum and cost efficientway

DBE - Digital Brand Engagement

• Develop a strategy to keep the Target Audience engaged with the brand• Creating emotional / rational attachment between the Target Audience and the Brand• Increase the Brand value by communicating directly with the Target Audience

DBA- Digital Brand Awareness

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• Increase Brand recall and recognition amongst the Target Audience

DRM- Digital Reputation Management / PR

• Tracking down the entity's online action, comments, reviews etc• Interacting with the Target audience and addressing their actions (review, feedback, etc)

• Controlling unfavorable: rumors, stories and events• Creating positive publicity

DCRM- Digital Customer Relationship Management

• Facilitate in delivering superior customer value and satisfaction• Managing and enhancing relationship with existing clients• Manage customer touch-points and maximizing customer loyalty

CAM- Client Acquisition Management

• Create a strategy to acquire new clients• Generate Leads, interests, queries.

Website Hygiene

• Improving the search performance of the website• Optimize the website• Regular maintenance and updates of the website

2.3.3 Positioning

2.3.4 SWOT Summary

The SWOT analysis covers strengths, weaknesses, opportunities, and threats. Strengths andweaknesses are generally internal attributes, which we can address by changing ourbusiness. Opportunities and threats are generally external.

Overall, the mix is exciting. We live in an age of growth, change, and business revolution.The Internet offers us opportunities and threats. We need to make our dealing with it one of our biggest strengths, to minimize our weaknesses.

2.3.4.1 Strengths

True expertise. All of our principals know this area very well. Our experience and expertise isbetter than anybody we know of in this particular niche area. 

Qulified Employees The business owners and managers have Completed MBA From reputed Institions.

IT Infrasturcture Better technological Infrasturcture to Support Core Business Process and we take continual Actionto improve upon the tech infrastructure.

Continual Improvement : always thinking ahead to achieve 3I's: Innovating, Implementing and Improving newdigital marketing technologies & strategies.

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2.3.4.2 Weaknesses

Capital Requirements - Synergos continues to make impressive improvements in themanagement of financial resources. Additional funds are needed to maintain the quality of the experiences offered and meet future program demands. The Fundraising Foundation'sstrategy is to provide significant financial resources for Synergos . The future depends onthese resources in addition to revenues from participants and traditional fundraising events.

Facilities - Our need for facilities is growing beyond what is now available. This is one of themost urgent challenges facing Synergos .

 

2.3.4.3 Opportunities

1. Internet growth. Companies are being dragged into worldwide marketing, like it ornot. Growth rates are very high, opportunities are obvious.

2. International market growth. US , UK and Europe market spending on DigitalMarketing are booming. Asia has little growth rate but it has a future because of Growing Internet and Mobile Accessibility population.

3. OutSourcing Trend There is a growing trend for outsourcing Digital marketing toLower Cost Countries , India is being a lower cost country the potential forOutsourcing the Digital Marketing Space is More.

2.3.4.4 Threats

The Internet is a threat as well as an opportunity. Our expertise is about crossing borders,managing multiple markets, and the problems we solve are being reduced in importance bythe growing availability of information about the Competitor

The larger, branded competition is recognizing our niche. They are beginning to compete inour area, recognize our niche. We are no longer alone.New competitors :-. As the Technology is improving , there are number of New Competetor inthe Market Particularly from india and from China.

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2.4 Competition

3.0 Marketing Strategy

3.1 Value Proposition

3.2 Critical Issues

3.3 Financial Objectives

3.4 Marketing Objectives

3.5 Target Market Strategy

3.6 Messaging

3.6.1 Branding

Table: Target Market Messaging

Target Market Messaging

Market Segments MessagingUS -UK -EUROPE -

INDIA -

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3.7 Strategy Pyramids

Strategy Pyramid

Strategy

Tactic 1

Program 1 Program 2

Tactic 2

Program 1 Program 2

Tactic 3

Program 1 Program 2

4.0 Marketing Mix

4.1 Product Marketing

4.2 Pricing

4.3 Promotion

4.3.1 Advertising

Table: Advertising Milestones

Milestones

Advertising Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal Advertising Budget $0

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4.3.2 Public Relations

Table: PR Milestones

Milestones

PR Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal PR Budget $0

4.3.3 Direct Marketing

Table: Direct Marketing Milestones

Milestones

Direct Marketing Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal Direct Marketing Budget $0

4.4 Service

4.5 Implementation Schedule

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Table: Milestones

Milestones

Advertising Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC Department

Name me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal Advertising Budget $0PR Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal PR Budget $0Direct Marketing Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal Direct Marketing Budget $0Web Development Start Date End Date Budget Manager Department

Name me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal Web Development Budget $0Other Start Date End Date Budget Manager DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentName me 1/1/2006 1/15/2006 $0 ABC DepartmentOther 1/1/2006 1/15/2006 $0 ABC DepartmentTotal Other Budget $0Totals $0

5.0 Financials

5.1 Break-even Analysis

Table: Fixed Costs

Fixed Costs

CostRent or Lease $0Professional Services $0Payroll $0

Interest Payments $0Utilities & Telephone $0Non-discretionary MarketingExpenses

$0

Other $0Total Fixed Costs $0

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Table: Break-even Analysis

Break-even Analysis

Monthly Revenue Break-even $0

Assumptions:

Average Percent Variable Cost 0%Estimated Monthly Fixed Cost $0

$0

$2

$4

$6

$8

$10

$12

$0 $2 $4 $6 $8 $10

Monthly break-even point

Break-even point = where line intersects with 0

Break-even Analysis

 

5.2 Sales Forecast

Table: Sales Forecast

Sales ForecastFY 2011 FY 2012 FY 2013

SalesRow 1 $0 $0 $0Row 2 $0 $0 $0Row 3 $0 $0 $0Total Sales $0 $0 $0

Direct Cost of Sales FY 2011 FY 2012 FY 2013

Row 1 $0 $0 $0Row 2 $0 $0 $0Row 3 $0 $0 $0Subtotal Direct Cost of Sales $0 $0 $0

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$0

$0

$0

$0

$0

$1

$1

$1

$1

$1

$1

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct

Row 1

Row 2

Row 3

Sales Monthly

 

5.3 Expense Forecast

Table: Marketing Expense Budget

Marketing Expense Budget FY 2011 FY 2012 FY 2013Name me $0 $0 $0

Name me $0 $0 $0Other $0 $0 $0------------ ------------ ------------

Total Sales and Marketing Expenses $0 $0 $0Percent of Sales 0.00% 0.00% 0.00%

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$0

$0

$0

$0

$0

$1

$1

$1

$1

$1

$1

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct

Contribution Margin Monthly

 

6.0 Controls

6.1 Implementation

6.2 Keys to Success

6.3 Market Research

6.4 Contingency Planning

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 Appendix Table: Sales Forecast

Sales ForecastNov Dec Jan Feb Mar Apr May Jun

SalesRow 1 0% $0 $0 $0 $0 $0 $0 $0 $0Row 2 0% $0 $0 $0 $0 $0 $0 $0 $0Row 3 0% $0 $0 $0 $0 $0 $0 $0 $0

Total Sales $0 $0 $0 $0 $0 $0 $0 $0

Direct Cost of Sales Nov Dec Jan Feb Mar Apr May JunRow 1 $0 $0 $0 $0 $0 $0 $0 $0Row 2 $0 $0 $0 $0 $0 $0 $0 $0Row 3 $0 $0 $0 $0 $0 $0 $0 $0Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0

Appendix

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Appendix Table: Marketing Expense Budget

Marketing Expense Budget Nov Dec Jan Feb Mar Apr May Jun Name me $0 $0 $0 $0 $0 $0 $0 $0Name me $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0

----- --- --- - - -- -- --- --- - -- --- -- --- -- -- --- --- -- -- -- --- --- --- - - -- --- -- --- - - -- --- --- -- - - -- --- --- --- Total Sales and Marketing

Expenses

$0 $0 $0 $0 $0 $0 $0 $0

Percent of Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

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Appendix Table: Contribution Margin

Contribution MarginNov Dec Jan Feb Mar Apr May Jun

Sales $0 $0 $0 $0 $0 $0 $0 $0Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0

------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------

Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0

Gross Margin $0 $0 $0 $0 $0 $0 $0 $0Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Marketing Expense Budget Nov Dec Jan Feb Mar Apr May JunName me $0 $0 $0 $0 $0 $0 $0 $0Name me $0 $0 $0 $0 $0 $0 $0 $0Other $0 $0 $0 $0 $0 $0 $0 $0

------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------Total Sales and Marketing Expenses $0 $0 $0 $0 $0 $0 $0 $0Percent of Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Contribution Margin $0 $0 $0 $0 $0 $0 $0 $0Contribution Margin / Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Appendix

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1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.0 Situation Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.1 Market Needs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.2 The Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.2.1 Market Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.2.2 Market Growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

2.3 The Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42.3.1 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42.3.2 Service Offering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42.3.3 Positioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52.3.4 SWOT Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2.3.4.1 Strengths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52.3.4.2 Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.3.4.3 Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.3.4.4 Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

2.4 Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.0 Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.1 Value Proposition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.2 Critical Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.3 Financial Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.4 Marketing Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.5 Target Market Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.6 Messaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.6.1 Branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.7 Strategy Pyramids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

4.0 Marketing Mix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

4.1 Product Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84.2 Pricing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84.3 Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

4.3.1 Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84.3.2 Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94.3.3 Direct Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

4.4 Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94.5 Implementation Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

5.0 Financials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

5.1 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105.2 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115.3 Expense Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125.4 Contribution Margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

6.0 Controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

6.1 Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

6.2 Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146.3 Market Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146.4 Contingency Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

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Marketing Plan for SynergosMarketing Consultant

Bangalore 

Synergos Marketing Consultant PvtBasavangudi

Bangalore, Karnataka. 560004080-26623400

www.synergostech.com

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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _______________ in this marketing plan isconfidential; therefore, reader agrees not to disclose it without the express written permission of _______________.

It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature,other than information which is in the public domain through other means and that any disclosure or use of same by reader, maycause serious harm or damage to _______________.

Upon request, this document is to be immediately returned to _______________.

___________________Signature

___________________Name (typed or printed)

___________________Date

This is a marketing plan. It does not imply an offering of securities.