MARKETING PLAN FOR MOBILE APP - FIXIT

By Gaurav BansalICT Mumbai

ABOUT THE APP

Company specializes in SERVICES related to :1. Electrical Services 2. Home Appliances3. Mobiles4. Computer, Laptop and Tablets

WHAT DOES IT

ACTUALLY DO?

• Customers book services in the app to fix/repair

any electronic gadget and appliance.

• They can also book service to install softwares

on their gadgets and replacement of any part of their gadget or appliance.

WHY DO WE NEED SUCH AN APP?

• This app is for Indian urban Market• Huge number of electronic items among the population leading to

increased number of problems associated with them• Almost everyone has mobile phones and other gadgets leading to a very

vast market especially in urban areas• Service centres demand very high price for repairs and replacements• App would help people not to struggle with the service centres and have

their items repaired without even stepping out of their house!

MAIN ATTRACTIONS OF APP

• Low service charges• Verified and trained technicians• Quick service – Door service within 2

hrs!!• Annual maintenance packages

availability• Customers can also buy various parts

of the appliances and even get to buy softwares for their gadgets• Warranty for the repair

TARGET SEGMENTS

PEOPLE WHO OWN GADGETS

AND APPLIANCES

ALMOST EVERY URBAN

HOUSEHOLD

MAIN COMPETITORS

Urban clap

Housejoy

GOALPenetrate deep into the market

Create high brand equity

Loyal customer

base

High quality services and

customer friendly app

To hold max market share in repairing electronic items

STRATEGY AND IMPLEMENTATIONIdentification of well trained technicians and local service providers in the city

Tie up with them and arrive at a suitable revenue division

Strategic selection of the servicers so that the number is not too many

Quick service availability for customers, 2hrs guarantee

Use of GPS technology, fast user interface, verified developers

TACTICS

Product Price

Place Promotion

• Rs 150 as visiting charges and per hour Rs 100 for service which is a bit lower than competitors.• FREE 100 credits for each referral• Price of parts of replacement as per market rates• Annual maintenance scheme for computers and laptops at only Rs 1000

PRICE

• App will be launched as a free app in Google android play store and Apple IOS platform• Services would be available in select major cities only in India. Based on the number of customers and reviews, the app will be expanded to other cities as well

PLACE

• Print ads• Emails and word of mouth publicity• Use of social media• Local Radio First service/visiting charge full

waiver (FREEEE)

PROMOTION

KEY DIFFERENTIATORS FROM COMPETITORS !!

• App focused on one goal – Fixing electronic items and electrical service.

• Support Quality – We would have the best support staff ready to provide adequate support regarding any type of problems.

• On Time Guarantee – Non Punctuality will not be tolerated

• Competitors like Housejoy and Urban Clap have many range of services which doesn’t make them focused on one type of service

• Upon seeing the play store, the reviews contained lots of problems regarding call support which were not addressed properly

• Competitors receive lots of complaints regarding punctuality

FIXIT APP COMPETITORS

COMPANY BUSINESS PROCESSCustomers selects the

service he wants to avail

App employee gets the service

request

Employee transfers the

request to the service provider

giving the customer details

Service providers receives the

customer info

Service provider calls the

customer to ask the exact

specification of the problem

performs service

Customer can pay through credit

card, debit card, net banking or

cash

Customer provides review of the service for

effective customer care

SUPPORT SYSTEM AND CUSTOMER CARE

• Customer can email or chat to express any discomfort or any complaints regarding any services• The chat service would be instantaneous and the email

reply would be sent with 24 hours. Dedicated team for this would be formed• Customer satisfaction – First Priority! This would be the

main driving force for our marketing plan for the app.

THANK YOU