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Transcript of Marketing Plan – NYIT Going to India.doc
Marketing Plan – NYIT Going to IndiaMarketing Plan – NYIT Going to India
By: Monica Soni
Marketing Plan – NYIT Going to Indian Index
Introduction pg.
Overview of NYIT pg.
o U.S. Campuses
o Global Campuses
o New Campus Opening (Location: India)
o Sites and Global Campuses
o President
o Founded
o Institutional Type
o Colors
o Nickname
o Athletic Conference Affiliation
o Mission Statement
o Accreditation
o NYIT Schools and Colleges for Undergrad Studies
o NYIT Schools and Colleges for Graduate Studies
o Financial Aid
o Student Run Business
o Honor Societies
o NCAA Athletic Team
o Internships
o Alumni World Wide
Market Segmentation pg.
o Target Markets & Why?
o What alternatives are being considered while segmentation
o Evaluation of target segment in terms of external trends
a. Cultural/ Social/ Demographic
b. Legal/ Political – as they affect acceptability and operations
c. Infrastructure
d. Economic
e. Competitive Environment
Market Potential pg.
What is the market potential in India for NYIT
Measures of Market Potential
Market Strategy pg.
Product
Price
Place
Promotion
Financing pg.
INTRODUCTION:
This term paper is based on New York Institute of Technology (NYIT) planning to open
one its campuses in India. NYIT is has several campuses all over the globe, and now it is
trying to expand to India. The paper reflects over all view of the strategies that is to be
considered while going global. The reason for choosing this topic in my term paper is
because; India recently passed a bill where foreign schools are invited to build their
campuses in India. We as NYIT students, and being from a Indian decent, gave us the
idea about “NYIT going to India. Another reason that gave us this golden idea was when
we saw the ratio of Indian students coming from India to attend NYIT at both Old
Westbury and Manhattan campuses. Overall, NYIT’s ultimate goal is to go globally.
Recently, President of NYIT, Edward Giuliano announced that he is going to India with a
presentation on Indian students at NYIT. After looking at all the factors, we decided to
compose a marketing plan about NYIT opening their campus at major cities and states in
India. The locations include Mumbai, New Delhi, Pune, Bangalore and the state of
Gujarat. As you read along, you will find the key factors to why we decided to come up
with this plan.
Overview of NYIT:
What is NYIT?
NYIT opened its first campus in 1910. It was named New York Institute of Technology.
Since then, they never stopped progressing. In 1984, the Central Islip campus was
discovered. In 1998 NYIT went international. NYIT is known for its technology so
therefore we will have the latest technology. NYIT started 3-D distance learning system
development in 2003. Distance learning helped in bringing all the schools together and
makes the world compact. Further NYIT did not stop growing as far as globalization is
concern. Besides, NYIT walks together on current issues like environment protection.
Therefore in Old Westbury solar panels are used for generating solar energy. It
continued growing globally, today NYIT’s global campuses are Abu Dhabi, UAE,
Jordan, Manama, Bahrain; Nanjing, China; Vancouver, Canada.
• U.S. campuses: Old Westbury and Manhattan, N.Y.
• Global campuses: Abu Dhabi, UAE; Amman, Jordan; Manama, Bahrain; Nanjing,
China; Vancouver, Canada
• NEW CAMPUS OPENING: Major Cities in India such as Pune, Gujarat, Bangalore,
Mumbai, and New Delhi.
• Sites and global campuses: Central Islip, N.Y.; Jiangxi, Shanghai, China
• President: Edward Guiliano, Ph.D.
• Founded: 1955
• Institution type: Private, independent, nonsectarian, coeducational
• Colors: Blue and gold
• Nickname: Bears
• Athletic conference affiliations: NCAA I and II, ECAC I and II
Mission Statement
A global, private institution of higher education, NYIT has more than 15,000 students on
campuses in North America, China, the Middle East, and online. Since 1955, NYIT has
pursued its mission to:
• To provide career-oriented professional education
• To offer access to opportunity to all qualified students
• To support applications-oriented research that benefits the larger world
A Global Story
"Today, NYIT campuses are now akin to “idea centers” around the globe where
commerce, culture, intellectualism, and academics come together. These locations
function as a unified & emdash; but heterogeneous &emdash; whole, offering shared
experiences and educational opportunities to all students and faculty. This redefining of
the global university is at the core of NYIT’s mission."
(In the fall of 2011, NYIT will open its American-style India campuses in collaboration
with India Institute of Technology (IIT). The four academic undergraduate degree
programs are held in a state-of-the-art facility: business administration, communication
arts, electrical and computer engineering, and computer science. NYIT-India students
have access to residence halls, dining facilities, and activities.)
All programs are taught in English by NYIT professors; the curriculum mirrors that of
NYIT's programs in the United States.
Goal and Mission
A global, private institution of higher education, NYIT has more than 15,000 students on
campuses in North America, China, the Middle East, and online. Since 1955, NYIT has
pursued its mission to:
Provide career-oriented professional education
Give all qualified students access to opportunity
Support applications-oriented research that benefits the larger world
Vision for 2030
The NYIT of 2030 should be recognizable in terms of today's institution but at the same
time be different in exciting ways. The University will maintain main campuses in New
York City and Old Westbury (with the implied trade-offs involved in the two campus
footprint), and numerous additional campuses and sites - in the United States and abroad.
The vision is that, by 2030, NYIT will be:
Known for its career-oriented undergraduate and unique and distinctive graduate
and professional programs;
Known for its thriving graduate centers featuring interdisciplinary research,
degree programs, and "best-in-class" work in a small number of highly targeted
niches;
Known as a global and partially virtual university with NYIT in New York as its
quality hub;
Known as a model student-centered university;
Known as a leader in teaching quality improvement; and
Known as a well-funded institution, with dependable revenue from a variety of
sources.
Accreditation
NYIT is accredited by the Commission on Higher Education of the Middle States
Association of Colleges and Schools, and:
• Accreditation Board for Engineering and Technology, Inc.
• American Osteopathic Association
• The American Dietetic Association
• Commission on Accreditation in Physical Therapy Education
• Council for Interior Design Accreditation
• National Architectural Accrediting Board, Inc.
• The Accreditation Council for Occupational Therapy Education of the American
Occupational Therapy Association
• National Council for Accreditation of Teacher Education
NYIT Schools and Colleges for Undergraduate Studies
• School of Architecture and Design
• School of Engineering and Computing Sciences
• School of Health Professions
• School of Management
• College of Arts and Sciences
• College of Osteopathic Medicine (NYCOM)
NYIT Schools and Colleges for Graduate Studies
• Master of Arts in Urban Design (M.A.U.D)
• Information, Network, and Computer Security, M.S.
• Electrical and Computer Engineering, (M.S.)
• Business Administration (M.B.A)
* Concentration (pick one):
Financial Aid
(Full-time undergraduate and graduate)
*Percent of students receiving any financial aid: 89%
Student-Run Businesses
• Advertising agency
• Health care centers
• Newspapers
• Public relations agency
• Radio station
-- Accounting option
-- Applied Economics option
-- Applied Quantitative Methods option
-- E-Commerce option
-- Executive M.B.A.
-- Finance
-- General Management
-- Health Administration
-- Human Resource Management
-- International Business
-- Management Information Systems
-- Marketing
-- Combined D.O./M.B.A. Program
-- Combined B.S. Arch. Technology/M.B.A.
• Television station
Honor Societies
• Alpha Epsilon Rho (communication arts and broadcasting)
• Delta Mu Delta (business)
• Golden Key International Honour Society
• Phi Eta Epsilon (occupational therapy)
• Phi Eta Sigma National Freshman Honor Society
• Psi Chi (psychology)
• Tau Alpha Pi (engineering and technology)
• Tau Sigma Delta (architecture)
• Upsilon Pi Epsilon (computer science)
NCAA Athletic Teams
• Baseball (NCAA Division I)
• Men's and women's basketball (NCAA Division II)
• Men's and women's cross country (NCAA Division II)
• Men's lacrosse (NCAA Division II)
• Men's and women's soccer (NCAA Division II)
• Softball (NCAA Division II)
• Men's and women's tennis (NCAA Division II)
• Women's volleyball (NCAA Division II)
Internships
NYIT student internships have resulted in real-world career experiences for thousands of
students. NYIT students are regularly placed in leading industry corporations and
organizations such as Disney, CBS, General Electric, Merrill Lynch, Bovis Architects,
Pepsico, Eats Magazine, Bertelsman Inc., The Rights Group, the United Nations, Ernst &
Young, National Grid, JP Morgan Chase, Shearman and Sterling, Verizon, Paragon
Engineering Services, and the Metropolitan Transit Authority, Info Systems,
Alumni Worldwide
Alumni: more than 85,000
Detail Analysis of Market Segment
Psychographic
NYIT in India would be targeting student looking for higher education. Student will
experience foreign school experience staying home. NYIT would be targeting those kinds
of students who are willing to take education in foreign schools but due to some
constraints they are not able to do so.
Geographically
Location
NYIT would target those states, which has great infrastructure. Gujarat, Pune, Bangalore,
Mumbai, Kerala, New Delhi etc would be primary target. Gujarat and Mumbai is west
part of India, Kerala and Bangalore is south part of India, while New Delhi is capital of
India and it is located in North part of India. Moreover, NYIT is also targeting students
from neighboring countries like Nepal, Shri Lanka.
Climate
Climate of India varies among different states. There are three main seasons in India,
summer, Monsoon and winter. Generally in India summers are hot but winters are
pleasing. Mumbai and Kerala are very humid and expect lot of rain during monsoon.
Gujarat is hot in summer and moderate monsoon and winter. Delhi is extreme hot and
cold. Pune is on hill so it is pleasant all time.
Demographic /Population
The demographics of India are remarkably diverse. India is the second most populous
country in the world, with over 1.18 billion people (estimate for April, 2010), more than a
sixth of the world's population. Already containing 17.31% of the world's population,
India is projected to be the world's most populous country by 2025. The population of the
Pune urban agglomeration is to peg around 5,518,688.
Age
India has an astonishing demographic dividend where more than 50% of its population is
below the age of 25 and more than 65% hovers below the age of 35. It is expected that, in
2020, the average age of an Indian will be 29 years, compared to 37 for China and 48 for
Japan.
Literacy rate
As per 2001 Census, the overall literacy rate of India is 65.38%. The male literacy rate is
75.96% and female literacy rate is 54.28%. Literacy rate of Pune is 81%, Kerala is
90.91%, Gujarat is 69.97%, Bangalore is 83% , Mumbai is 85.06%
Language
There are 216 languages with more than 10,000 native speakers in India. Each state has
different languages for example, in Gujarat, Guajarati is the language, In Mumbai and
Pune, Marathi is language, I Kerala – Malayalam is the language. But Hindi is spoken
over all India, as it is National Language. English is accepted all over country.
Sex ratio of India
At birth: 1.12 male(s)/female
under 15 years: 1.098 male(s)/female
15–64 years: 1.061 male(s)/female
65 years and over: 0.908 male(s)/female
total population: 1.064 male(s)/female
Economic
As growth opportunities abate in domestic markets, attention is shifting to new and
emerging economies. Numbers of western companies have received substantial rewards
from the newly prosperous and growing middle class in India while others are still
wondering about the opportunities that are lying ahead.
India, the fourth largest economy in the world (according to purchasing power parity),
presents lucrative and diverse opportunities for western companies with the right
products, services, and commitment. India’s requirements for equipment and services for
major sectors such as energy, environmental services, healthcare, high-tech,
infrastructure, transportation, and defense exceeds hundreds of billions of dollars in the
mid-term as the Indian economy further globalizes and expands. India’s GDP has
potential for a sustained growth of 8-10% for the next decade. Now is the time for many
western companies to enter the rising Indian market.
Early market entry to India has many advantages including:
Ability to lock-up access to key resources and create higher entry barriers for later
entrants
Ability to set the pattern of buyer preference in both consumer and industrial
markets
Ability to avail of government concessions and incentives
Ability to observe and learn market attributes for a longer time period
Pune is emerging as a prominent location for IT and manufacturing companies to expand.
Pune has the sixth largest metropolitan economy and the second highest per capita
income in the country.
Legal/Political
The political environment of a country includes all laws, government agencies, and
lobbying groups that influence or restrict individuals or organizations in the society.
(Here we are concentrating only on educational area)
The Foreign Educational Institutions (Regulation of Entry and Operations) Bill, 2010
Summary
The Foreign Educational Institutions (Regulation of Entry and Operations) Bill,
2010 was introduced in the Lok Sabha on May 3, 2010. The Bill was referred to the
Standing Committee on Human Resource Development, which is scheduled to submit
its report within two months.
The Bill seeks to regulate the entry and operation of foreign educational
institutions seeking to impart higher education. Higher education includes technical
and medical education and the award of degree and diploma.
Every foreign educational institution intending to operate in India has to be
notified as a foreign educational provider by the central government on the
recommendation of the Registrar (Secretary of the University Grants Commission) in
the prescribed manner. The application has to be endorsed by the High Commission
of that country in India. An existing institution has to apply within six months of the
Act coming into force.
A “foreign educational institution” is defined as any institution established outside
India, which has been offering educational services for a minimum of 20 years and
proposes to offer courses, which shall be taught through conventional teaching
method (including classroom teaching). It excludes learning in distant mode in India.
The program of study offered by the foreign educational provider has to conform
to standards laid down by the statutory authority (such as UGC, AICTE, BCI, MCI)
and the quality in terms of curriculum, methods of teaching and faculty is comparable
to that offered to students in the main campus.
Every foreign educational institution has to publish a prospectus 60 days prior to
admission which shall include information about fees, deposits and other charges,
percentage of fees refundable to students, approved number of seats, conditions of
eligibility, and details of teaching faculty.
The Bill provides for withdrawal of recognition in case a foreign educational
provider violates any provision of the regulations.
Competitive Environment
NYIT have to face large competitive environment if it is going to India. According to
indiaeducation.com, “The education system in India is one of the largest in the world and
there are quite a good number of schools, colleges, universities along as well as institutes
that offer distance learning courses and online degree programs in India”. In India each
state has many universities and colleges. Delhi is the leading center of higher education
in India and is home to a number of reputed colleges. Delhi University is the major
competitors of NYIT because many other colleges like engineering; management,
medicine and arts are affiliated with it. Colleges in Kerala are run by either the state
government or the private trusts. The Department of Collegiate Education is in charge of
the administration of government colleges in the state. Thiruvananthapuram is one of the
major academic hubs in Kerala and home to several professional education colleges,
including 15 engineering colleges, three Ayurveda colleges, two colleges of homeopathy,
and quite a few law colleges. Pune is also one of the largest hubs in education. There are
many universities in Gujarat and many colleges affiliate with this universities. Maharaja
sayaji Rao University, Sardar Vallabbhai Patel University and Gujarat University is the
most leading university in Gujarat.
In addition to this, NYIT’s first competitor would be Duke University. Duke University
is first to international institutes to announce its plan to establish in India.
Market Potential
India’s cabinet approved a proposal to allow foreign universities to set up branches in
India. This approval created potential opening of huge market to international educational
institutions. Universities around the world have been trying for years to find ways to
expand into India’s untapped education market. Bill will help accelerate India’s
economic growth, which has been powered in part by its best-educated programmers,
engineers and managers. Moreover, the number of students enrolling in higher-education
courses in India has been growing at around 9% a year.
In addition to this, looking to US economy rate of students coming to US has decline.
According, to recent information released by the Council of Graduates Schools, an
American body stated that it had seen a 4% decline in total enrolments among Indian
graduates and a 16% drop among the newly enrolled Indians for the 2009/10 academic
year. In this situation it would be great if US universities are going to their homeland and
imparting foreign experience.
Besides this, according to an article on silicon India, “just like U.S. is the top study
destination for Indian students, India too is a preferred destination for U.S. students. A
new survey has found out that India is one of the five nations preferred by the U.S.
students as a key educational destination”.
Looking to all different reference, it proves that India is highly potential market for
NYIT.
Market Strategy
Product
The product that we are going to market is more towards the service sector. We are
offering college education to undergraduate and graduate students. Instead of coming to
New York to study, they can study from any of the six campuses in India. This will be a
great opportunity for students to study from the comfort of there home instead of
traveling around the world. It will also be a huge savings for these students in terms to
living, no cross-cultural differences etc. The programs that the school will offer are as
follows:
NYIT Schools and Colleges for Undergraduate Studies
• School of Architecture and Design
• School of Engineering and Computing Sciences
• School of Health Professions
• School of Management
• College of Arts and Sciences
• College of Osteopathic Medicine (NYCOM)
NYIT Schools and Colleges for Graduate Studies
• Master of Arts in Urban Design (M.A.U.D)
• Information, Network, and Computer Security, M.S.
• Electrical and Computer Engineering, (M.S.)
• Business
Administration
(M.B.A)
*
Concentration
(pick one):
-- Accounting option
-- Applied Economics option
-- Applied Quantitative Methods option
-- E-Commerce option
-- Executive M.B.A.
-- Finance
-- General Management
-- Health Administration
-- Human Resource Management
-- International Business
-- Management Information Systems
-- Marketing
-- Combined D.O./M.B.A. Program
-- Combined B.S. Arch. Technology/M.B.A.
The school also offers varies types of clubs and extra-curricular activities as well. For
example, it offers honor society program and an athletics clubs. Here is the list of the
honor society clubs and athletics clubs that will be offered:
Honor Societies
• Alpha Epsilon Rho (communication arts and broadcasting)
• Delta Mu Delta (business)
• Golden Key International Honor Society
• Phi Eta Epsilon (occupational therapy)
• Phi Eta Sigma National Freshman Honor Society
• Psi Chi (psychology)
• Tau Alpha Pi (engineering and technology)
• Tau Sigma Delta (architecture)
• Upsilon Pi Epsilon (computer science)
NCAA Athletic Teams
• Baseball (NCAA Division I)
• Men's and women's basketball (NCAA Division II)
• Men's and women's cross country (NCAA Division II)
• Men's lacrosse (NCAA Division II)
• Men's and women's soccer (NCAA Division II)
• Softball (NCAA Division II)
• Men's and women's tennis (NCAA Division II)
• Women's volleyball (NCAA Division II)
These are some of the activities that are being offered. Overall, NYIT is committed to its
students' success during their college years and after. Our programs, designed to help
students grow intellectually, personally, and professionally, offer:
• Small classes, many with fewer than 20 students
• Professors who are academic experts and working professionals in their fields
• A choice of more than 100 undergraduate majors
• Real-world applications and opportunities for internships, research, and professional
projects
• A technology-based curriculum offering skills 21st-century employers expect
• Six campus locations in India, a virtual campus, and opportunities for international
educational experiences.
Price
At NYIT, we understand issues involved in balancing a desire for a quality education
with your financial situation. All NYIT campuses offer scholarship opportunities for
qualified students, including NYIT-sponsored aid and government programs.
APPLYING FOR FINANCIAL AID
Financial Aid Office
Web Site Financial Aid Web Site
Application Process
Application Deadline Priority deadline March 1
Award Notification On a rolling basis beginning March 15
Methodology for Awarding
Institutional Aid
Federal Methodology
Forms Required Cost to File
FAFSA
Code is 002782
Free
PROFILE FOR 2009-10 FINANCIAL AID
Freshmen
Financial Aid Applicants 1,103 (68.2%) of freshmen
Found to Have Financial Need 965 (87.5%) of applicants
Received Financial Aid 960 (99.5%) of applicants with financial need
Need Fully Met Not reported
Average Percent of Need Met Not reported
Average Award $14,352
Need-Based Gift Received by 633 (65.9%) of aid recipients,
average amount $4,227
Need-Based Self-Help Received by 658 (68.5%) of aid recipients,
average amount $4,114
Merit-Based Gift Received by 916 (95.4%) of aid recipients
Merit-Based Gift Received by 217 (13.4%) of freshmen without
need, average amount $9,212
All Undergraduates
Financial Aid Applicants 3,207 (59.6%) of undergraduates
Found to Have Financial Need 2,807 (52.2%) of applicants
Received Financial Aid 2,753 (98.1%) of applicants with financial need
Need Fully Met Not reported
Average Percent of Need Met Not reported
Average Award $18,882
Need-Based Gift Received by 2,020 (73.4%) of aid recipients,
average amount $5,560
Need-Based Self-Help Received by 2,024 (73.5%) of aid recipients,
average amount $6,128
Merit-Based Gift Received by 2,406 (87.4%) of aid recipients
Merit-Based Gift Received by 601 (11.2%) of undergraduates
without need, average amount $12,385
Borrowing
2009 Graduates Who
Took Out Loans
Not reported
Average Indebtedness of
2009 Graduates
Not reported
Parents Borrowing PLUS Loans
Parents of Students Not reported
Receiving Aid
Parents of Students Not
Receiving Aid
Not reported
FINANCIAL AID PROGRAMS
Loans
Federal Loans Direct subsidized Stafford loans, direct
unsubsidized Stafford loans, direct PLUS loans,
Federal Perkins loans
State Loans
Other Loans Alternative loans
Scholarships and Grants
Need-Based Available Federal Pell grants, SEOG, State scholarships,
Institutional scholarships, Private scholarships
Non-Need–Based Available Academic scholarships, Athletic scholarships
Non-Need Awards
Academic Interest/Achievement
Award Areas
Not reported
Number of Awards Not reported
Top Areas (By Money
Awarded)
Not reported
Creative Arts/Performance
Award Areas
Not reported
Number of Awards Not reported
Top Areas (By Money
Awarded)
Not reported
Special Achievements/Activities
Award Areas
Not reported
Number of Awards Not reported
Top Areas (By Money
Awarded)
Not reported
Special Characteristics
Award Areas
Children and Siblings of Alumni, Children of
Educators, Children of Faculty/Staff, Children
of Public Servants, Local/State Students,
Previous College Experience, Public Servants,
Spouses of Deceased or Disabled Public
Servants, Veterans
Number of Awards Not reported
Top Areas (By Money
Awarded)
Children of Faculty/Staff, Children of
Educators, Children and Siblings of Alumni,
Children of Public Servants, Veterans, Public
Servants, Previous College Experience, Spouses
of Deceased or Disabled Public Servants,
Local/State Students
Employment
Work-Study Programs Federal work study available, other work study
available
Average Earnings from
On-Campus Employment
Not reported
Paying for college can be daunting. There are many decisions: what you can afford,
how to pay, what resources are available to assist you, how much debt is appropriate, and
more....
Part of NYIT's mission is to offer access to educational opportunities to all qualified
students. We believe every qualified student deserves the chance to earn a quality college
education. With that in mind, we have worked hard to keep our tuition one of the lowest
of any private college or university in New York. And we offer generous scholarships
and financial aid opportunities that make tuition even more affordable.
NYIT reserves the right to withhold student records and transcripts until all financial
obligations to the college (including fees, fines, and security deposits) have been
satisfied. The administration expressly reserves the right, whenever it deems it advisable,
to:
• Change or modify its schedule of tuition and fees
• Withdraw, cancel, reschedule, or modify any course, program of study, or degree, or
any requirement in connection with any of the foregoing.
Collection Agency Fees If your account is not paid when due, it may be forwarded to an
outside collection agency or attorney. At that time, you will be responsible for paying
NYIT all of the costs associated with the collection of your delinquent account, which
includes the payment to NYIT of the principal sums due plus additional costs. Additional
costs may include, but are not limited to, collection agency fees constituting 33% of the
principal balance due if NYIT engages a collection agency to secure payment. If NYIT
engages legal counsel to secure payment, additional costs may include legal fees
constituting 50% of the principal balance due, plus all other costs associated with
collection of the delinquent amounts. New York law shall govern all collection matters.
The courts of New York shall have exclusive jurisdiction in these matters.
Undergraduate Tuition and Fees
Tuition for full-time students (12 to 17 credits)*
• Fall 2011: $12,335
• Spring 2012: $12,335
• Total: $24,670
Part-time students (fewer than 12 credits, class audit, online campus, independent study),
per credit: $835 Senior citizens (per credit): $560
General Fees
• Application fee: $50
• Tuition deposit: $400 (applied to first semester's tuition) (nonrefundable)
For fall semester: due May 1
Students accepted after May 1 or for spring semester: due within two weeks of
acceptance
• Late registration (all programs): $280
• Rearticulating (undergraduate and graduate): $55
• Challenge examination fee, per credit: $195
• Comprehensive examination fee (CLEP, DANTES) per course: $60
• Transcript of record (certified check, bank check, money order only): $10
• Student evaluation (occupational education only): $50
• Prior learning evaluation fee, per credit: $195
• Credit transfer fee for approved courses taken at other colleges while matriculated at
NYIT, per credit: $85
• Service charge for unpaid check or credit card return: $95
• Late fee for tuition payment received after the first of August 2010 and the first of
January 1, 2011: $260
*Except for seniors requiring fewer than 12 credits to graduate, full-time students
wishing to enroll for fewer than 12 or more than 18 credits per semester must receive
special permission. Students enrolled in fewer than 12 credits pay on a per-credit basis;
students enrolled for more credits than covered by the applicable full-time tuition pay for
additional credit at the per-credit fee applicable to their major.
Mandatory College Fee (per semester, in addition to the flat rate/per credit rate)
Includes campus educational services such as academic placement, registration, Internet,
student activities, recreation/athletics, parking at Old Westbury campus, ID cards, career
development, commencement, and diploma.
• Part time: $350
• Full time: $400
Health Professions; Behavioral Sciences; Life Sciences; Architecture and Design;
Engineering and Computing Sciences College Fees
• Part time: $390
• Full time: $710
Health Insurance Premiums (mandatory, per semester)
* This rate includes an administrative fee retained by NYIT.
Fall 2011 - Spring 2012
• Residential hall students: $475.00*
• International students: $537.50*
• Accident insurance for full-time students: $12.50*
• Accident insurance for part-time students: $5.00*
Summer 2011
• Residential hall students: $240.00
• International students: $265.00
• Accident insurance for full-time students: $6.50
• Accident insurance for part-time students: $1.25
** Summer rates include a 20% administrative fee retained by NYIT.
Please note that summer charges are for new summer applicants that were not charged
during the spring term.
Waiver Domestic residential students have the option to waive out of the health
insurance if they are able to show acceptable proof of other comparable insurance
coverage. In order to be waived you must complete an online waiver application at the
Aetna Web site using your NYIT identification number. For further assistance, contact
the Office of Wellness Services at [email protected].
Graduate Tuition and Fees*
Tuition, per credit: $870Senior citizen tuition (per credit): $585
Fees
• Application fee: $50
• Tuition deposit: $500 (applied to first semester's tuition) (nonrefundable)
For fall semester: due May 1
Students accepted after May 1 or for spring semester: due within two weeks of
acceptance
• Comprehensive oral exam (M.B.A.): $250
• Late registration (after first day of classes): $280
• Late payment (per semester): $260
• Maintaining matriculation, per semester: $80
• Service charge for unpaid check or credit card return: $95
• Transcript of record (certified check, bank check, money order only): $10
Place
The NYIT campus will be located at six different locations in India. All six locations with
are located in major cities throughout India. The six locations are:
o Mumbai
o New Delhi
o Bangalore
o Pune
o Kerala
o Gujurat
So why did we pick these locations? As you read along, I will discuss each location
individually so you will know why we choose these locations.
a.) Pune
Pune has more than a hundred educational institutes and nine universities, and has
acquired a reputation as "The Oxford of the East", with students from all over the world
studying at the colleges of the University of Pune. Pune has more schools, colleges and
universities than any other city in the world. We believe that placing NYIT in Pune, is
like placing NYIT in the heart of Boston, where prestigious universities like Harvard and
MIT are located Pune is a college area, where all the top universities are located, so
NYIT placing NYIT, would be a great idea. If a student wants to get a typical campus
life, they can go to Pune to study.
b.) Mumbai
Mumbai lies on the west coast of India and has a deep natural harbor. As of 2009,
Mumbai was named an Alpha world city. Mumbai is also the richest city in India, and has
the highest GDP of any city in South, West or Central Asia. Mumbai is the commercial
and entertainment capital of India, generating 5% of India's GDP, and accounting for
25% of industrial output, 70% of maritime trade in India (Mumbai Port Trust & JNPT),
and 70% of capital transactions to India's economy. Mumbai is home to important
financial institutions such as the Reserve Bank of India, the Bombay Stock Exchange, the
National Stock Exchange of India and the corporate headquarters of numerous Indian
companies and multinational corporations. It houses India's premier nuclear institutes like
BARC, NPCL, IREL, TIFR, AERB, AECI, and the Department of Atomic Energy. The
city also houses India's Hindi & Marathi film and television industry, known as
Bollywood. Mumbai's business opportunities, as well as its potential to offer a higher
standard of living, attract migrants from all over India and, in turn, make the city a
potpourri of many communities and cultures. All this sounds like Manhattan. Mumbai
location can replace NYIT’s Manhattan location but in India. Students who want to get
the fast city experience can take classes at the Mumbai campuses.
c.) Bangalore
Bangalore is India's third most populous city and fifth-most populous urban
agglomeration. As of 2009, Bangalore was inducted in the list of Global cities and ranked
as a "Beta World City" alongside Geneva, Copenhagen, Boston, Cairo, Riyadh, Berlin, to
name a few, in the studies performed by the Globalization and World Cities Study Group
and Network in 2008. Today as a large city and growing metropolis, Bangalore is home
to many of the most well recognized colleges and research institutions in India.
Numerous public sector heavy industries, software companies, aerospace,
telecommunications, and defense organizations are located in the city. Bangalore is
known as the Silicon Valley of India because of its position as the nation's leading IT
exporter. NYIT is a technology school and by placing the NYIT campus in a city that is
known as the Silicon Valley of India, would be great. Students majoring in IT have an
opportunity to get internships or jobs related to IT and at the same time complete there
schooling. For example, if you are completing your masters in information technology,
you have that luxury to work at the Silicon Valley of India and take classes in the evening
at NYIT. Like many graduate students here in the United States, students work during the
day and take classes at night. This would be a great location.
d.) New Delhi
Delhi is the capital of India and it is one of the best cities to live in; both, in terms
of facilities as well as educational and career opportunities. The presence of reputed,
esteemed educational institutions, catering to numerous study disciplines at distinct level,
be it humanities, sciences, engineering, technology, medicine or management makes
Delhi a Hot Education Destination. The educational opportunity enhances the prestige of
Delhi, which is already famous as a historical city, the national capital of India and a
world-class city as well.
Many of the finest Institutions of India are present in Delhi. There are 15 Universities and
nearly 85 colleges; 55 management institutes; 7 medical colleges; 10 Engineering
colleges; large number of computer institutes; 314 higher secondary schools; hundreds of
preparatory schools and good number of other institutes spread across length and breadth
of the city. Small wonder therefore, that it has become a seminal point of attraction for
students and aspirants from four corners of India. That apart students even from countries
like the United States, Sri Lanka, Bangladesh, Nepal, Bhutan, Myanmar, West Indies,
South Africa, Malaysia etc come to pursue their studies in Delhi. By placing NYIT here,
It would be a great success because New Delhi is known for some of the best universities
that are there and by having a good college like NYIT, will definitely be a good move.
Students from all over the world come to New Delhi to study as well so it would be a
good idea to have one of NYIT’s location in New Delhi.
e.) Kerala
The importance and antiquity of education in Kerala is underscored by the state's ranking
as among the most literate in the country. The local dynastic precursors of modern-day
Kerala made significant contributions to the progress on education in Kerala. There were
many sabha mathams that imparted Vedic knowledge. Kerala is one of the state's major
academic hubs, that hosts the University of Kerala and several professional education
colleges, including fifteen engineering colleges, three medical colleges, three Ayurveda
colleges, two colleges of homeopathy, six other medical colleges, and several law
colleges. As we can see that this is a another major city in India that has a good education
vibe.
f.) Gujurat
Gujarat is situated in the western part of India shares its northwestern boundary with
Pakistan. Rajasthan, Madhya Pradesh and Mahasrashtra are the neighboring states of
Gujarat. Gandhinagar is the capital city of the state and Ahmedabad the main commercial
hub of the region. Gujarat houses a wide variety of industries and is considered one
among the best-industrialized states of the nation. Gujarat is also home to some of the
prestigious educational institutes of the nation. There are several universities functioning
in Gujarat, which offers both undergraduate and postgraduate programs in various
disciplines. The four agricultural universities in Gujarat are especially devoted to the
study of agriculture and other subjects related to it. Apart from these, IIM Ahmedabad,
National Institute of Technology Surat and National Institute of Design, Ahmedabad are
some of the other prestigious centers of higher learning in Gujarat. The state also has
some of the best engineering institutes in India like Sardar Vallabhbhai Patel Institute of
Technology, NIT, Surat, Dhirubhai Ambani Institute of Information and Communication
Technology and more. Central Salt and Marine Chemicals Research Institute is another
reputed institute operating in Gujarat. It does various research works on inland lake salt,
marine salt and sub-soil brine. This is the sixth major city in India, which also has a good
reputation for college education and a good vibe to place a NYIT campus.
Living and studying away from home is the best way to meet fellow students, make new
friends, and enjoy the spectrum of NYIT offerings. NYIT gives students a variety of
residence options on the six different campuses, and every NYIT campus has information
on attractive, reasonable off-campus housing. Even if you live within commuting
distance, consider joining other students in a life-changing experience.
Overall, you can see that all the six cities have a good education vibe and background.
But what makes them different from each other is that they are located in different parts
of India so anyone can go to NYIT. Even if you are from north India, you can go to
NYIT. You don’t have to worry about going to south India, which would be quite far and
costly. We have placed the NYIT campuses in all major cities around India, so anyone
can take the advantage to study at a prestigious college.
Promotion
Some of the ways we will promote NYIT are as follows:
1.
OFFER FREE FOOD and you are sure to draw a crowd. People love free stuff, so if you
make it known you are serving food at your event they will come out in flocks. Of
course, they might leave as soon as they eat, so you should bring out the food in portions
so people will be less likely to eat and run.
2
USE FLYERS and other visual media to promote your event at college. It helps to hire
someone who knows a little about graphic design, because a bland flyer might discourage
people from attending. If the flyer is attractive, and informative, then more people will
notice it more and be more likely to show up. Flyers are a great to get people’s attention.
They are cheap, easy to create, and easy to disperse.
3
PROMOTE USING SOCIAL NETWORKING WEBSITES like Facebook. You can
create an event page on Facebook, and invite everyone to attend like that. You can also
send updates to people who get the Facebook invite, which can help in keeping your
event fresh in their minds.
4
WORD OF MOUTH is also an effective method of promoting college events, especially
if you can get people buzzed about them. Creative / controversial events will generate the
necessary hype on their own, and you can cover a lot more ground if people are indirectly
promoting your event for you.
5.
Newspapers: Compose a attractive ad to place in the newspaper such as India Times and
other local papers that people read the most in India. Many people in India get the
newspaper delivered to there home and around 9 am many people have teatime and read
their newspaper. So this would be a good way to advertise since majority of the people
get the newspaper delivered every morning and majority of them read the paper. When I
stayed they’re, I noticed how ambitious they where when it came to reading the paper.
They love to read about the gossip in he paper.
6.
Radio: NYIT is always on the 1010 wins channel. If you don’t know what 1010 wins is,
it is a news reporting station that many tune into when driving to work in the morning or
in the evening. Many tune in to that channel if are stuck in traffic as well. Break news is
also announced on 1010 wins. Every couple minutes, they advertise NYIT. I have heard
it so many times. Another station that advertises NYIT is z100. Many young and middle
age people tune into that to listen to music. It plays the latest songs and has the funniest
talk shows on in the morning that people tune into. If we can get a radio station like 1010
wins and Z100 in India, we can also promote NYIT on those stations as well. It’s the
same concept they use here in America but we will be taking it to the Indian radio station
in India.
Other ways that we will promote NYIT is by having couple open houses in a year at
varies high schools. We will also send invitation cards to residents so they are aware of
the open house. Sometimes parents like to know about this type of information. Every
year we will definitely have open house at different high schools and we will mostly
focus on juniors and seniors. We will have a team of representatives to help the student’s
answer and question they might have and to also walk them to the right path with the
correct information. Once a year, we will have a even called come on board. We will go
to each high school and recruit students. Before this event takes place, we will have the
advisors in each school to spread the news to students so they can have the application
ready for us when we arrive. We will review the application on site and recruit the
students on board. They will be strict guidelines and requirements so we are not given
more then 20 applications. Out of 20 applications, we will accept 5 students. This event
will occur every year at reputable high schools.
These are some of the ways we will start promoting NYIT. As time goes by, we will start
looking for other alternatives.