Marketing plan: medoc
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Transcript of Marketing plan: medoc
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MARKETING PLAN
MEDOC- your medical app
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OUTLINE EX EC U T I VE S UM M ARY
GOA L
ST RATE GY
TAC T I C S
I M P LE M EN TAT I ON
S I T UAT I ON AN ALYS I S
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EXECUTIVE SUMMARY
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SITUATION OVERVIEW
➤ Today, billions of people struggle to have a healthy life➤ Also doctors today find it useful to take a second opinion on
patients, discuss difficult cases, hence this app provides such a forum to doctors for productive discussions by locating other doctors easily through the app
➤ Also patients can search for any doctor, take appointments and get health tips
GOAL
• To increase more and more users and create a wide forum for the doctors all over
• To facilitate greater approach for patients for better healthcare
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SITUATION ANALYSIS
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COMPANY OVERVIEW
• Today there is increasing trend of android apps all around• Even in medicine and health market, there are several other apps like practo, librate, curofy having different features for doctors and patients
• It primarily focuses on “doctor to doctor” communication building a large network of doctors who can then be approached by general public for medical issues
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MARKET OVERVIEW
• Demographic distribution of market: beginning with metro cities is a profitable target for increasing the reach of this app to more and more consumers
• Segmentation: targets the people living in urban cities and towns having access to android phones
• Increased demand of value-based care in the healthcare industry
• Patient engagement beyond doctor visit
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• Doctors• Mid-high income patients
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GOAL
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Doctor discovery portal
Discussion forum for doctors
Better consultation to patients
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STRATEGY
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➤ Customers: • The app mainly is beneficial to doctors as well as patients • The mid to high income consumers who can access the app easily
➤ Collaborators:• Diagnostic Labs• Health organizations
➤ Company:• the key stakeholders in an app like this are mainly doctors, medical
organizations, laboratories➤ Competitors:
• other medical and health-related apps like curofy, practo which have been established worldwide
TARGET MARKET
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VALUE-PROPOSITION
• Customer value: ✓well-designed app for doctors with best features for case discussions and getting appointments
✓best solutions for taking appointments and getting consultations from any doctor in multiple specialties
• Collaborator value: ✓increased publicity for the labs through medical campaigns
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TACTICS
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PRODUCT AND SERVICES
✦Features:➡ Provides a doctor with the benefit of searching for any other doctor
for case discussions, sharing patient reports through an online forum➡ Benefits patients with the feature of finding and booking doctor’s
appointments and consult doctors for free➡ Diagnostic lab testing ➡ E-visits to doctors for small health issues/check-up➡ Health tips on the go
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PRICE
FREE VERSION PREMIUM VERSION
✓ free for patients ✓ free for doctors:
listing, creating their profile
✓monthly subscription for doctors to have access to a particular group/specialty- ₹199
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DISTRIBUTION OF PRODUCT
Google play store Pre-load feature Android app store
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IMPLEMENTATION
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INFRASTRUCTURE AND PROCESSES• Management team- managing the company’s entire functioning including managing relations with the collaborators
• Marketing and sales team- positioning and promoting company’s strategies- taking care of stakeholders’ needs and demands
• Technology team- well-designed app with no glitches in terms of both UI and backend
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SCHEDULE• Technology development: nearly
6 months from the start of ideation
• Campaigns: after the app is made, focus needs to be towards promoting and positioning of app and to reach out to target consumers
• Before the campaigns, we need to look for suitable collaborators during the app development
• Focus on website: displaying information about the company on a well-designed website
• Looking for App stores/recommendation stores for distributing the app once made
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Created by-Mehul SoniIIT Madras